← General Mills

Guidelines deck

4 boards · page order preserved

  1. cpggeneralmills.com

    General Mills

    Discover General Mills, a global food company building trusted brands, supporting communities and making food the world loves. Explore our story.

    General MillsCover
    01Covercover
  2. Tokens · Color

    Color System

    Black
    primary#000000
    50950
    AA 21.0
    White
    surface#FFFFFF
    50950
    Black
    text#000000
    50950
    AA 21.0
    Dark Blue
    accent#0074C1
    50950
    Dark Blue
    secondary#0054A6
    50950
    General MillsColor System
    02Color Systemcolor-system
  3. Tokens · Typography

    Type Specimen

    Aa
    Montserratgoogle

    Discover General Mills, a global food company building trusted brands, supporting communities and making food the world loves. Explore our story.

    Light300Regular400Medium500Semibold600Bold700
    Aa
    Noto Sansgoogle

    Discover General Mills, a global food company building trusted brands, supporting communities and making food the world loves. Explore our story.

    Light300Regular400Medium500Semibold600Bold700
    General MillsType Specimen
    03Type Specimentype-specimen
  4. Identity · Marks

    Logo Suite

    primaryclear 1× logo heightmin 24px · screen
    General Mills
    light
    General Mills
    dark
    General Mills
    brand
    favicon
    GM
    light
    GM
    dark
    GM
    brand
    Favicon legibilityfavicon · at native px
    GM
    16px
    GM
    20px
    GM
    24px
    General MillsLogo Suite
    04Logo Suitelogo-suite