Dollar General

Dollar General makes it easier to shop for everyday needs by offering the most popular brands at low everyday prices in convenient locations and online.

retailverifieddollargeneral.com

Dollar General makes it easier to shop for everyday needs by offering the most popular brands at low everyday prices in convenient locations and online.

Color

primary

Black

#000000

Primary brand color: CTAs, links, active states.

secondary

Yellow

#fff200

Secondary brand color.

accent

Blue

#2a77bd

Accent: highlights and secondary emphasis.

surface

White

#ffffff

Page and card background.

text

Black

#000000

Body text on surface.

Typography

heading → Montserratbody → Montserrat

Montserratmontserrat

google

Dollar General makes it easier to shop for everyday needs by offering the most popular brands at low everyday prices in convenient locations and online.

Weights:: 300, 400, 500, 600, 700, 800

Gradient

Derived from the colour roles, interpolated perceptually. The same three tokens ship in brand.css and tokens.json.

Brand--brand-gradient

linear-gradient(135deg in oklab, #000000 0%, #fff200 100%)

Worst-case contrast — white 1.17:1 · black 1.00:1

Hero--brand-gradient-hero

linear-gradient(135deg in oklab, #000000 0%, #797741 100%)

Worst-case contrast — white 4.64:1 AA · black 1.00:1 · ink #ffffff

Button--brand-gradient-button

linear-gradient(180deg in oklch shorter hue, #090909 0%, #010101 100%)

Worst-case contrast — white 19.91:1 AA · black 1.01:1 · ink #ffffff

Logo Inventory

primary

png

mcpConnect your agent to Dollar General

live endpoint

Point any MCP client at this brand and every session grounds itself in the real system — colors, type, voice, usage rules. Read-only.

endpointhttps://mcp.brandsweets.com/dollargeneral-com/mcp

.mcp.json

{
  "mcpServers": {
    "brandsweets-dollargeneral-com": {
      "type": "http",
      "url": "https://mcp.brandsweets.com/dollargeneral-com/mcp"
    }
  }
}

claude codeclaude mcp add --transport http brandsweets-dollargeneral-com https://mcp.brandsweets.com/dollargeneral-com/mcp

Dollar General trademarks and logos belong to their owner. Shown for identification (nominative use); not affiliated or endorsed. Owner of this brand? Request a correction or removal →