← Dollar General

Guidelines deck

4 boards · page order preserved

  1. retaildollargeneral.com

    Dollar General

    Dollar General makes it easier to shop for everyday needs by offering the most popular brands at low everyday prices in convenient locations and online.

    Dollar GeneralCover
    01Covercover
  2. Tokens · Color

    Color System

    Black
    primary#000000
    50950
    AA 21.0
    White
    surface#FFFFFF
    50950
    Black
    text#000000
    50950
    AA 21.0
    Blue
    accent#2A77BD
    50950
    Yellow
    secondary#FFF200
    50950
    Dollar GeneralColor System
    02Color Systemcolor-system
  3. Tokens · Typography

    Type Specimen

    Aa
    Montserratgoogle

    Dollar General makes it easier to shop for everyday needs by offering the most popular brands at low everyday prices in convenient locations and online.

    Light300Regular400Medium500Semibold600Bold700
    Dollar GeneralType Specimen
    03Type Specimentype-specimen
  4. Identity · Marks

    Logo Suite

    primaryclear 1× logo heightmin 24px · screen
    Dollar General
    light
    Dollar General
    dark
    Dollar General
    brand
    Dollar GeneralLogo Suite
    04Logo Suitelogo-suite