# Dollar General

> Generated by BrandSweets from the dollargeneral-com BrandDoc (v3, schema 1). Do not edit by hand.

## Identity

**Tagline:** Dollar General makes it easier to shop for everyday needs by offering the most popular brands at low everyday prices in convenient locations and online.

**Sector:** retail

**Domain:** dollargeneral.com


Dollar General makes it easier to shop for everyday needs by offering the most popular brands at low everyday prices in convenient locations and online.

## Colors

| Role | Name | Hex | Dark | Usage |
| --- | --- | --- | --- | --- |
| `primary` | Black | `#000000` | — | Primary brand color: CTAs, links, active states. |
| `secondary` | Yellow | `#fff200` | — | Secondary brand color. |
| `accent` | Blue | `#2a77bd` | — | Accent: highlights and secondary emphasis. |
| `surface` | White | `#ffffff` | — | Page and card background. |
| `text` | Black | `#000000` | — | Body text on surface. |

### Scales

- **primary:** 50 `#f5f5f5`, 100 `#e6e6e6`, 200 `#d1d1d1`, 300 `#b5b5b5`, 400 `#9c9c9c`, 500 `#858585`, 600 `#707070`, 700 `#5c5c5c`, 800 `#474747`, 900 `#333333`, 950 `#000000`
- **secondary:** 50 `#fafaef`, 100 `#f4f2d7`, 200 `#fffaa3`, 300 `#fff86b`, 400 `#fff538`, 500 `#fff200`, 600 `#e0d500`, 700 `#b8ae00`, 800 `#8f8800`, 900 `#5e5a08`, 950 `#3d3b05`
- **accent:** 50 `#f1f5f8`, 100 `#dde6ee`, 200 `#b4d2ee`, 300 `#86b7e4`, 400 `#5c9edb`, 500 `#3687d3`, 600 `#2a77bd`, 700 `#215e97`, 800 `#1a4975`, 900 `#17344f`, 950 `#0f2233`
- **surface:** 50 `#ffffff`, 100 `#e6e6e6`, 200 `#d1d1d1`, 300 `#b5b5b5`, 400 `#9c9c9c`, 500 `#858585`, 600 `#707070`, 700 `#5c5c5c`, 800 `#474747`, 900 `#333333`, 950 `#212121`
- **text:** 50 `#f5f5f5`, 100 `#e6e6e6`, 200 `#d1d1d1`, 300 `#b5b5b5`, 400 `#9c9c9c`, 500 `#858585`, 600 `#707070`, 700 `#5c5c5c`, 800 `#474747`, 900 `#333333`, 950 `#000000`

## Typography

### Families

#### Montserrat `montserrat`
- **Source:** google
- **Weights:** 300 Light, 400 Regular, 500 Medium, 600 Semibold, 700 Bold, 800 Extrabold
- **Fallback stack:** `Montserrat, sans-serif`

### Role assignments

- **heading:** Montserrat (`montserrat`)
- **body:** Montserrat (`montserrat`)

### Scale

| Step | Size (rem) | Line height | Tracking (em) |
| --- | --- | --- | --- |
| sm | 0.875 | 1.5 | — |
| base | 1 | 1.6 | — |
| lg | 1.25 | 1.4 | — |
| xl | 1.75 | 1.25 | — |
| 2xl | 2.25 | 1.15 | — |
| display | 3.5 | 1.05 | -0.02 |

## Gradients

Derived from the colour roles (perceptual interpolation; same tokens in brand.css / tokens.json):

- **--brand-gradient:** `linear-gradient(135deg in oklab, #000000 0%, #fff200 100%)` — worst-case contrast white 1.17:1, black 1.00:1
- **--brand-gradient-hero:** `linear-gradient(135deg in oklab, #000000 0%, #797741 100%)` — ink #ffffff; worst-case contrast white 4.64:1 AA, black 1.00:1
- **--brand-gradient-button:** `linear-gradient(180deg in oklch shorter hue, #090909 0%, #010101 100%)` — ink #ffffff; hover `linear-gradient(180deg in oklch shorter hue, #090909 0%, #010101 100%)`; active `linear-gradient(180deg in oklch shorter hue, #090909 0%, #010101 100%)`

## Logos

### primary
- **Formats:**
  - `png` (300×300): https://iihdrqhzaupyssngtrja.supabase.co/storage/v1/object/public/brand-assets/workspaces/9fa09c23-9560-4b2e-87b6-eae0d28b47fe/brands/3e4c4462-5950-4381-8221-dc487efc7188/logos/primary-ebec914f08cdd1f6.png
- **Clearspace:** 1× logo-height — Default clearspace of one logo-height on all sides (auto-seeded; refine after review).
- **Min size:** 24px w (screen)
- **Allowed backgrounds:** any
- **Notes:** Re-sourced 2026-09-02 from the brand's own site (header-img). Hosted by us. Selection: source=home-link-img (96); png (+5); "logo"/"wordmark" hint in url/class/alt (+22)

## Boards

- **Cover** — `cover` (`board-cover`)
- **Color System** — `color-system` (`board-colors`)
- **Type Specimen** — `type-specimen` (`board-type`)
- **Logo Suite** — `logo-suite` (`board-logos`)

## Resources

- Tokens (JSON): /b/dollargeneral-com/tokens.json
- Tokens (CSS): /b/dollargeneral-com/brand.css
- This document: /b/dollargeneral-com/brand.md
- MCP endpoint (public read): mcp.brandsweets.com/dollargeneral-com/mcp
- Agent integration guide: /agents.md