Burger King

Have It Your Way

Quick-service restaurantsverifiedbk.com

Burger King was founded in Miami in 1954 by James McLamore and David Edgerton and is the world's second-largest hamburger chain, now part of Restaurant Brands International. Its 2021 identity revived the 1969–1999 'bun halves' logo in warm, food-derived colours.

Color

primary

Flaming Red

#d62300

The 2021 identity's red — the bun-halves wordmark colour. Source: Burger King 2021 identity (JKR): Flaming Red #D62300, Fiery Orange #FF8732, BBQ Brown #502314 — widely published.

secondary

Fiery Orange

#ff8732

Secondary brand color. Source: Burger King 2021 identity (JKR): Flaming Red #D62300, Fiery Orange #FF8732, BBQ Brown #502314 — widely published.

accent

BBQ Brown

#502314

Accent: highlights and secondary emphasis. Source: Burger King 2021 identity (JKR): Flaming Red #D62300, Fiery Orange #FF8732, BBQ Brown #502314 — widely published.

surface

White

#ffffff

Page and card background.

text

Black

#000000

Body text on surface.

Typography

heading → Times New Romanbody → Times New Roman

Times New Romantimes-new-roman

system

Have It Your Way

Weights:: 400, 700

Gradient

Derived from the colour roles, interpolated perceptually. The same three tokens ship in brand.css and tokens.json.

Brand--brand-gradient

linear-gradient(135deg in oklab, #d62300 0%, #ff8732 100%)

Worst-case contrast — white 2.40:1 · black 4.10:1 AA-large

Hero--brand-gradient-hero

linear-gradient(135deg in oklab, #662e23 0%, #966c54 100%)

Worst-case contrast — white 4.59:1 AA · black 1.98:1 · ink #ffffff

Button--brand-gradient-button

linear-gradient(180deg in oklch shorter hue, #d62300 0%, #b90000 100%)

Worst-case contrast — white 5.12:1 AA · black 3.06:1 AA-large · ink #ffffff

Voice & Tone

playfulirreverentappetising

Do

+Talk about the food with warmth and humour.
+Use the bun-halves logo in its 2021 palette.

Don't

−Don't use the blue-swoosh 1999 logo.
−Don't be corporate.

Logo Inventory

mark

svg

Marks from Simple Icons (CC0). Licences and attribution

mcpConnect your agent to Burger King

live endpoint

Point any MCP client at this brand and every session grounds itself in the real system — colors, type, voice, usage rules. Read-only.

endpointhttps://mcp.brandsweets.com/bk-com/mcp

.mcp.json

{
  "mcpServers": {
    "brandsweets-bk-com": {
      "type": "http",
      "url": "https://mcp.brandsweets.com/bk-com/mcp"
    }
  }
}

claude codeclaude mcp add --transport http brandsweets-bk-com https://mcp.brandsweets.com/bk-com/mcp

Burger King trademarks and logos belong to their owner. Shown for identification (nominative use); not affiliated or endorsed. Owner of this brand? Request a correction or removal →