# Burger King

> Generated by BrandSweets from the bk-com BrandDoc (v6, schema 1). Do not edit by hand.

## Identity

**Tagline:** Have It Your Way

**Sector:** Quick-service restaurants

**Founded:** 1954

**Domain:** bk.com


Burger King was founded in Miami in 1954 by James McLamore and David Edgerton and is the world's second-largest hamburger chain, now part of Restaurant Brands International. Its 2021 identity revived the 1969–1999 'bun halves' logo in warm, food-derived colours.

## Voice

**Tone:** playful, irreverent, appetising

### Do

- Talk about the food with warmth and humour.
- Use the bun-halves logo in its 2021 palette.

### Don't

- Don't use the blue-swoosh 1999 logo.
- Don't be corporate.

## Colors

| Role | Name | Hex | Dark | Usage |
| --- | --- | --- | --- | --- |
| `primary` | Flaming Red | `#d62300` | — | The 2021 identity's red — the bun-halves wordmark colour. Source: Burger King 2021 identity (JKR): Flaming Red #D62300, Fiery Orange #FF8732, BBQ Brown #502314 — widely published. |
| `secondary` | Fiery Orange | `#ff8732` | — | Secondary brand color. Source: Burger King 2021 identity (JKR): Flaming Red #D62300, Fiery Orange #FF8732, BBQ Brown #502314 — widely published. |
| `accent` | BBQ Brown | `#502314` | — | Accent: highlights and secondary emphasis. Source: Burger King 2021 identity (JKR): Flaming Red #D62300, Fiery Orange #FF8732, BBQ Brown #502314 — widely published. |
| `surface` | White | `#ffffff` | — | Page and card background. |
| `text` | Black | `#000000` | — | Body text on surface. |

### Scales

- **primary:** 50 `#faf1ef`, 100 `#f4dcd7`, 200 `#ffb3a3`, 300 `#ff846b`, 400 `#ff5938`, 500 `#ff330a`, 600 `#d62300`, 700 `#b81f00`, 800 `#8f1800`, 900 `#5e1608`, 950 `#3d0e05`
- **secondary:** 50 `#faf4ef`, 100 `#f4e3d7`, 200 `#ffc9a3`, 300 `#ffa96b`, 400 `#ff8732`, 500 `#ff700a`, 600 `#e05e00`, 700 `#b84d00`, 800 `#8f3c00`, 900 `#5e2c08`, 950 `#3d1c05`
- **accent:** 50 `#f8f3f1`, 100 `#eee1dd`, 200 `#edc3b6`, 300 `#e19f89`, 400 `#d77e60`, 500 `#ce603b`, 600 `#b44f2d`, 700 `#934025`, 800 `#72321d`, 900 `#502314`, 950 `#321910`
- **surface:** 50 `#ffffff`, 100 `#e6e6e6`, 200 `#d1d1d1`, 300 `#b5b5b5`, 400 `#9c9c9c`, 500 `#858585`, 600 `#707070`, 700 `#5c5c5c`, 800 `#474747`, 900 `#333333`, 950 `#212121`
- **text:** 50 `#f5f5f5`, 100 `#e6e6e6`, 200 `#d1d1d1`, 300 `#b5b5b5`, 400 `#9c9c9c`, 500 `#858585`, 600 `#707070`, 700 `#5c5c5c`, 800 `#474747`, 900 `#333333`, 950 `#000000`

## Typography

### Families

#### Times New Roman `times-new-roman`
- **Source:** system
- **Weights:** 400 Regular, 700 Bold
- **Fallback stack:** `"Times New Roman", sans-serif`

### Role assignments

- **heading:** Times New Roman (`times-new-roman`)
- **body:** Times New Roman (`times-new-roman`)

### Scale

| Step | Size (rem) | Line height | Tracking (em) |
| --- | --- | --- | --- |
| sm | 0.875 | 1.5 | — |
| base | 1 | 1.6 | — |
| lg | 1.25 | 1.4 | — |
| xl | 1.75 | 1.25 | — |
| 2xl | 2.25 | 1.15 | — |
| display | 3.5 | 1.05 | -0.02 |

## Gradients

Derived from the colour roles (perceptual interpolation; same tokens in brand.css / tokens.json):

- **--brand-gradient:** `linear-gradient(135deg in oklab, #d62300 0%, #ff8732 100%)` — worst-case contrast white 2.40:1, black 4.10:1 AA-large
- **--brand-gradient-hero:** `linear-gradient(135deg in oklab, #662e23 0%, #966c54 100%)` — ink #ffffff; worst-case contrast white 4.59:1 AA, black 1.98:1
- **--brand-gradient-button:** `linear-gradient(180deg in oklch shorter hue, #d62300 0%, #b90000 100%)` — ink #ffffff; hover `linear-gradient(180deg in oklch shorter hue, #e13114 0%, #c40000 100%)`; active `linear-gradient(180deg in oklch shorter hue, #cb1000 0%, #ab0000 100%)`

## Logos

### mark
- **Formats:**
  - `svg` (24×24): https://iihdrqhzaupyssngtrja.supabase.co/storage/v1/object/public/brand-assets/workspaces/9fa09c23-9560-4b2e-87b6-eae0d28b47fe/brands/8a9a534d-9124-498a-9fc4-21fb92e2a607/logos/mark-simpleicons-bfdfa283e9019e86.svg
- **Clearspace:** 1× logo-height — Default clearspace of one logo-height on all sides (auto-seeded; refine after review).
- **Min size:** 16px w (screen)
- **Allowed backgrounds:** any
- **Notes:** Brand mark from Simple Icons (CC0 1.0, public domain). source: simple-icons · slug: burgerking · artwork citation: https://www.bk.com

## Boards

- **Cover** — `cover` (`board-cover`)
- **Color System** — `color-system` (`board-colors`)
- **Type Specimen** — `type-specimen` (`board-type`)
- **Logo Suite** — `logo-suite` (`board-logos`)

## Resources

- Tokens (JSON): /b/bk-com/tokens.json
- Tokens (CSS): /b/bk-com/brand.css
- This document: /b/bk-com/brand.md
- MCP endpoint (public read): mcp.brandsweets.com/bk-com/mcp
- Agent integration guide: /agents.md