Brand gradient

WhatsApp gradient

The gradient WhatsApp's published colour tokens imply, derived by a pure function of the palette: primary → secondary in OKLab (OKLCH shorter hue when the hues are more than 140° apart; a tonal ramp when they are within ΔE 0.15), then a hero background with an ink that passes AA at the worst point along the line, a button surface with hover and active states, and the variant contact sheet. Same inputs, same gradients, forever — which is what makes them citable; the same values are served as --brand-gradient in the brand's brand.css.

#1c1e21 #103928 #43cd66

Open in the maker WhatsApp colors →Full brand page →social

Source: whatsapp.com
Extracted: 2 September 2026
Version: 2

white text · worst 8.64:1 · AA

white 8.64 AAblack 1.00 failsbanding high

Hero and button

Hero background

Open in maker →

Chroma ×0.35 so it can carry text; ink white (inkFor at the midpoint). Passes AA for that ink at the worst point (8.61:1) without adjusting L.

white 8.61 AAblack 1.00 failsbanding high

css

linear-gradient(135deg in oklch shorter hue, #4b4c4d 0%, #1d1e1f 50%, #000101 100%)

tailwind v4

bg-linear-to-br/oklch from-[#4b4c4d] via-[#1d1e1f] to-[#000101]

Button / CTA

Open in maker →

ΔL 0.08 top→bottom in the primary's hue (a lit surface, not a rainbow); hover L +0.03, active L −0.03. White ink passes AA on the surface and both states (worst 13.43:1).

white 14.82 AAblack 1.15 failsbanding high

Get started

hover

active

label ink passes AA on all three

css

linear-gradient(180deg in oklch shorter hue, #25282b 0%, #131518 100%)

tailwind v4

bg-linear-to-b/oklch from-[#25282b] to-[#131518]

Variants

Tonal ramp

Open in maker →

white 8.64 AAblack 1.00 failsbanding high

css

linear-gradient(135deg in oklch shorter hue, #494c4f 0%, #1c1e21 50%, #000101 100%)

tailwind v4

bg-linear-to-br/oklch from-[#494c4f] via-[#1c1e21] to-[#000101]

Analogous

Open in maker →

Partner hue from the analogous rule at the source colour's lightness.

white 16.71 AAblack 1.25 failsbanding high

css

linear-gradient(135deg in oklab, #1c1e21 0%, #1c1e1f 100%)

tailwind v4

bg-linear-to-br/oklab from-[#1c1e21] to-[#1c1e1f]

Complementary

Open in maker →

Partner hue from the complementary rule at the source colour's lightness. ΔH 174° > 140° — interpolating in oklch (shorter hue) keeps the midpoint saturated.

white 16.59 AAblack 1.25 failsbanding high

css

linear-gradient(135deg in oklch shorter hue, #1c1e21 0%, #1f1e1c 100%)

tailwind v4

bg-linear-to-br/oklch from-[#1c1e21] to-[#1f1e1c]

Triadic

Open in maker →

Partner hue from the triadic rule at the source colour's lightness.

white 16.62 AAblack 1.25 failsbanding high

css

linear-gradient(135deg in oklab, #1c1e21 0%, #211d1d 100%)

tailwind v4

bg-linear-to-br/oklab from-[#1c1e21] to-[#211d1d]

Report — brand gradient

white ink: worst 8.64:1 at 0% (AA); black ink: worst 1.00:1 at 98% (fails AA) → use white text.
Black text disappears completely at 98% (1.00:1 crossing).
Banding high: ~23px bands at 1440px — add grain 43 (≈3% soft-light noise) or shorten the ramp.

Export

The custom properties below are byte-identical to the gradient block in brand.css; the DTCG token is what tokens.json carries.

css custom properties · brand.css

:root {
  /* Brand gradient (derived) */
  /* worst-case contrast: white 8.64:1 AA, black 1.00:1 */
  --brand-gradient: linear-gradient(135deg in oklch shorter hue, #494c4f 0%, #1c1e21 50%, #000101 100%);
  /* hero — worst-case contrast: white 8.61:1 AA, black 1.00:1; ink passes AA at the worst point */
  --brand-gradient-hero: linear-gradient(135deg in oklch shorter hue, #4b4c4d 0%, #1d1e1f 50%, #000101 100%);
  --brand-gradient-hero-ink: #ffffff;
  /* button — worst-case contrast: white 14.82:1 AA, black 1.15:1 */
  --brand-gradient-button: linear-gradient(180deg in oklch shorter hue, #25282b 0%, #131518 100%);
  --brand-gradient-button-hover: linear-gradient(180deg in oklch shorter hue, #2d2f32 0%, #1a1c1f 100%);
  --brand-gradient-button-active: linear-gradient(180deg in oklch shorter hue, #1e2023 0%, #0c0e11 100%);
  --brand-gradient-button-ink: #ffffff;
}

svg · brand gradient

<svg xmlns="http://www.w3.org/2000/svg" width="1440" height="600" viewBox="0 0 1440 600"><defs><linearGradient id="bs-gradient" gradientUnits="userSpaceOnUse" x1="210" y1="-210" x2="1230" y2="810"><stop offset="0%" stop-color="#494c4f"/><stop offset="3.57%" stop-color="#46494c"/><stop offset="7.14%" stop-color="#424548"/><stop offset="10.71%" stop-color="#3f4245"/><stop offset="14.29%" stop-color="#3b3e41"/><stop offset="17.86%" stop-color="#383b3e"/><stop offset="21.43%" stop-color="#35383b"/><stop offset="25%" stop-color="#323437"/><stop offset="28.57%" stop-color="#2e3134"/><stop offset="32.14%" stop-color="#2b2e31"/><stop offset="35.71%" stop-color="#282a2e"/><stop offset="39.29%" stop-color="#25272a"/><stop offset="42.86%" stop-color="#222427"/><stop offset="46.43%" stop-color="#1f2124"/><stop offset="50%" stop-color="#1c1e21"/><stop offset="53.57%" stop-color="#191b1e"/><stop offset="57.14%" stop-color="#16181b"/><stop offset="60.71%" stop-color="#131619"/><stop offset="64.29%" stop-color="#101316"/><stop offset="67.86%" stop-color="#0d1013"/><stop offset="71.43%" stop-color="#0a0e10"/><stop offset="75%" stop-color="#070b0d"/><stop offset="78.57%" stop-color="#05090b"/><stop offset="82.14%" stop-color="#030708"/><stop offset="85.71%" stop-color="#020506"/><stop offset="89.29%" stop-color="#010404"/><stop offset="92.86%" stop-color="#010303"/><stop offset="96.43%" stop-color="#000202"/><stop offset="100%" stop-color="#000101"/></linearGradient></defs><rect width="1440" height="600" fill="url(#bs-gradient)"/></svg>

dtcg · tokens.json

{
  "gradient": {
    "brand": {
      "$type": "gradient",
      "$value": [
        {
          "color": {
            "colorSpace": "srgb",
            "components": [
              0.286,
              0.298,
              0.31
            ],
            "hex": "#494c4f"
          },
          "position": 0
        },
        {
          "color": {
            "colorSpace": "srgb",
            "components": [
              0.11,
              0.118,
              0.129
            ],
            "hex": "#1c1e21"
          },
          "position": 0.5
        },
        {
          "color": {
            "colorSpace": "srgb",
            "components": [
              0,
              0.004,
              0.004
            ],
            "hex": "#000101"
          },
          "position": 1
        }
      ],
      "$extensions": {
        "com.brandsweets": {
          "kind": "linear",
          "css": "linear-gradient(135deg in oklch shorter hue, #494c4f 0%, #1c1e21 50%, #000101 100%)",
          "interpolation": "oklch",
          "hue": "shorter",
          "angle": 135,
          "name": "brand",
          "contrast": {
            "white": {
              "ratio": 8.642,
              "at": 0,
              "passesAA": true,
              "passesAALarge": true
            },
            "black": {
              "ratio": 1.005,
              "at": 0.9841,
              "passesAA": false,
              "passesAALarge": false
            },
            "suggestedInk": "#ffffff"
          }
        }
      },
      "$description": "The canonical brand gradient (--brand-gradient)."
    },
    "hero": {
      "$type": "gradient",
      "$value": [
        {
          "color": {
            "colorSpace": "srgb",
            "components": [
              0.294,
              0.298,
              0.302
            ],
            "hex": "#4b4c4d"
          },
          "position": 0
        },
        {
          "color": {
            "colorSpace": "srgb",
            "components": [
              0.114,
              0.118,
              0.122
            ],
            "hex": "#1d1e1f"
          },
          "position": 0.5
        },
        {
          "color": {
            "colorSpace": "srgb",
            "components": [
              0,
              0.004,
              0.004
            ],
            "hex": "#000101"
          },
          "position": 1
        }
      ],
      "$extensions": {
        "com.brandsweets": {
          "kind": "linear",
          "css": "linear-gradient(135deg in oklch shorter hue, #4b4c4d 0%, #1d1e1f 50%, #000101 100%)",
          "interpolation": "oklch",
          "hue": "shorter",
          "angle": 135,
          "name": "hero",
          "ink": "#ffffff",
          "contrast": {
            "white": {
              "ratio": 8.606,
              "at": 0,
              "passesAA": true,
              "passesAALarge": true
            },
            "black": {
              "ratio": 1.005,
              "at": 0.9841,
              "passesAA": false,
              "passesAALarge": false
            },
            "suggestedInk": "#ffffff"
          }
        }
      },
      "$description": "Low-chroma hero background with a text-safe ink (--brand-gradient-hero)."
    },
    "button": {
      "$type": "gradient",
      "$value": [
        {
          "color": {
            "colorSpace": "srgb",
            "components": [
              0.145,
              0.157,
              0.169
            ],
            "hex": "#25282b"
          },
          "position": 0
        },
        {
          "color": {
            "colorSpace": "srgb",
            "components": [
              0.075,
              0.082,
              0.094
            ],
            "hex": "#131518"
          },
          "position": 1
        }
      ],
      "$extensions": {
        "com.brandsweets": {
          "kind": "linear",
          "css": "linear-gradient(180deg in oklch shorter hue, #25282b 0%, #131518 100%)",
          "interpolation": "oklch",
          "hue": "shorter",
          "angle": 180,
          "name": "button",
          "ink": "#ffffff",
          "states": {
            "hover": "linear-gradient(180deg in oklch shorter hue, #2d2f32 0%, #1a1c1f 100%)",
            "active": "linear-gradient(180deg in oklch shorter hue, #1e2023 0%, #0c0e11 100%)"
          },
          "contrast": {
            "white": {
              "ratio": 14.819,
              "at": 0,
              "passesAA": true,
              "passesAALarge": true
            },
            "black": {
              "ratio": 1.148,
              "at": 0.9841,
              "passesAA": false,
              "passesAALarge": false
            },
            "suggestedInk": "#ffffff"
          }
        }
      },
      "$description": "Button / CTA surface with hover and active states (--brand-gradient-button)."
    }
  }
}

Colours

#1c1e21 #103928 #43cd66

mcpConnect your agent — WhatsApp's gradients on demand

live endpoint

Point any MCP client at the shared gradients endpoint and your agent gets the same engine as this page — make_gradient returns CSS with the interpolation space, Tailwind v4, SVG, a PNG URL, a DTCG token and the contrast report in one call; brand_gradients derives the whole contact sheet from a brand or a palette. Read-only, no key. Every gradient is a /gradients/new/… link: open it, refine, paste it back.

endpointhttps://mcp.brandsweets.com/gradients/mcp

claude mcp add --transport http brandsweets-gradients https://mcp.brandsweets.com/gradients/mcp

try this prompt

›brand_gradients for whatsapp-com — give me the hero CSS and the ink that passes AA, then a version in oklch

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

WhatsApp and its marks belong to their owner. This page uses the name nominatively to describe gradients derived from the brand's published colour values; it does not reproduce logos or other brand assets, and it is not affiliated with or endorsed by WhatsApp. Owner of this brand? Request a correction or removal → Machine-readable: gradients.md