Brand gradient

Tide gradient

The gradient Tide's published colour tokens imply, derived by a pure function of the palette: primary → secondary in OKLab (OKLCH shorter hue when the hues are more than 140° apart; a tonal ramp when they are within ΔE 0.15), then a hero background with an ink that passes AA at the worst point along the line, a button surface with hover and active states, and the variant contact sheet. Same inputs, same gradients, forever — which is what makes them citable; the same values are served as --brand-gradient in the brand's brand.css.

#1b3392 #13259c #fb4c06

Open in the maker Tide colors →Full brand page →cpg

Source: tide.com
Extracted: 2 September 2026
Version: 2

Tide

white text · worst 4.98:1 · AA

white 4.98 AAblack 1.14 failsbanding high

Hero and button

Hero background

Open in maker →

Chroma ×0.35 so it can carry text; ink white (inkFor at the midpoint). Passes AA for that ink at the worst point (4.87:1) without adjusting L.

white 4.87 AAblack 1.17 failsbanding high

css

linear-gradient(135deg in oklch shorter hue, #637193 0%, #333f5e 50%, #0e162e 100%)

tailwind v4

bg-linear-to-br/oklch from-[#637193] via-[#333f5e] to-[#0e162e]

Button / CTA

Open in maker →

ΔL 0.08 top→bottom in the primary's hue (a lit surface, not a rainbow); hover L +0.03, active L −0.03. White ink passes AA on the surface and both states (worst 8.07:1).

white 9.18 AAblack 1.64 failsbanding high

Get started

hover

active

label ink passes AA on all three

css

linear-gradient(180deg in oklch shorter hue, #243f9f 0%, #132685 100%)

tailwind v4

bg-linear-to-b/oklch from-[#243f9f] to-[#132685]

Variants

Tonal ramp

Open in maker →

white 4.98 AAblack 1.14 failsbanding high

css

linear-gradient(135deg in oklch shorter hue, #486acd 0%, #1b3392 50%, #050056 100%)

tailwind v4

bg-linear-to-br/oklch from-[#486acd] via-[#1b3392] to-[#050056]

Analogous

Open in maker →

Partner hue from the analogous rule at the source colour's lightness.

white 10.26 AAblack 1.93 failsbanding high

css

linear-gradient(135deg in oklab, #1b3392 0%, #234458 100%)

tailwind v4

bg-linear-to-br/oklab from-[#1b3392] to-[#234458]

Complementary

Open in maker →

Partner hue from the complementary rule at the source colour's lightness. ΔH 179° > 140° — interpolating in oklch (shorter hue) keeps the midpoint saturated.

white 10.40 AAblack 1.88 failsbanding high

css

linear-gradient(135deg in oklch shorter hue, #1b3392 0%, #4b3e21 100%)

tailwind v4

bg-linear-to-br/oklch from-[#1b3392] to-[#4b3e21]

Triadic

Open in maker →

Partner hue from the triadic rule at the source colour's lightness.

white 10.60 AAblack 1.93 failsbanding high

css

linear-gradient(135deg in oklab, #1b3392 0%, #6a2823 100%)

tailwind v4

bg-linear-to-br/oklab from-[#1b3392] to-[#6a2823]

Report — brand gradient

white ink: worst 4.98:1 at 0% (AA); black ink: worst 1.14:1 at 100% (fails AA) → use white text.
Banding high: ~12px bands at 1440px — add grain 25 (≈2% soft-light noise) or shorten the ramp.

Export

The custom properties below are byte-identical to the gradient block in brand.css; the DTCG token is what tokens.json carries.

css custom properties · brand.css

:root {
  /* Brand gradient (derived) */
  /* worst-case contrast: white 4.98:1 AA, black 1.14:1 */
  --brand-gradient: linear-gradient(135deg in oklch shorter hue, #486acd 0%, #1b3392 50%, #050056 100%);
  /* hero — worst-case contrast: white 4.87:1 AA, black 1.17:1; ink passes AA at the worst point */
  --brand-gradient-hero: linear-gradient(135deg in oklch shorter hue, #637193 0%, #333f5e 50%, #0e162e 100%);
  --brand-gradient-hero-ink: #ffffff;
  /* button — worst-case contrast: white 9.18:1 AA, black 1.64:1 */
  --brand-gradient-button: linear-gradient(180deg in oklch shorter hue, #243f9f 0%, #132685 100%);
  --brand-gradient-button-hover: linear-gradient(180deg in oklch shorter hue, #2b48a9 0%, #19308f 100%);
  --brand-gradient-button-active: linear-gradient(180deg in oklch shorter hue, #1d3695 0%, #0d1c7c 100%);
  --brand-gradient-button-ink: #ffffff;
}

svg · brand gradient

<svg xmlns="http://www.w3.org/2000/svg" width="1440" height="600" viewBox="0 0 1440 600"><defs><linearGradient id="bs-gradient" gradientUnits="userSpaceOnUse" x1="210" y1="-210" x2="1230" y2="810"><stop offset="0%" stop-color="#486acd"/><stop offset="3.57%" stop-color="#4566c9"/><stop offset="7.14%" stop-color="#4162c4"/><stop offset="10.71%" stop-color="#3e5ec0"/><stop offset="14.29%" stop-color="#3a5abc"/><stop offset="17.86%" stop-color="#3756b8"/><stop offset="21.43%" stop-color="#3452b3"/><stop offset="25%" stop-color="#304faf"/><stop offset="28.57%" stop-color="#2d4bab"/><stop offset="32.14%" stop-color="#2a47a7"/><stop offset="35.71%" stop-color="#2743a3"/><stop offset="39.29%" stop-color="#243f9e"/><stop offset="42.86%" stop-color="#213b9a"/><stop offset="46.43%" stop-color="#1e3796"/><stop offset="50%" stop-color="#1b3392"/><stop offset="53.57%" stop-color="#19308e"/><stop offset="57.14%" stop-color="#172c89"/><stop offset="60.71%" stop-color="#152985"/><stop offset="64.29%" stop-color="#132680"/><stop offset="67.86%" stop-color="#11227c"/><stop offset="71.43%" stop-color="#0f1f78"/><stop offset="75%" stop-color="#0d1b73"/><stop offset="78.57%" stop-color="#0b186f"/><stop offset="82.14%" stop-color="#0a146b"/><stop offset="85.71%" stop-color="#081067"/><stop offset="89.29%" stop-color="#070c62"/><stop offset="92.86%" stop-color="#06075e"/><stop offset="96.43%" stop-color="#06035a"/><stop offset="100%" stop-color="#050056"/></linearGradient></defs><rect width="1440" height="600" fill="url(#bs-gradient)"/></svg>

dtcg · tokens.json

{
  "gradient": {
    "brand": {
      "$type": "gradient",
      "$value": [
        {
          "color": {
            "colorSpace": "srgb",
            "components": [
              0.282,
              0.416,
              0.804
            ],
            "hex": "#486acd"
          },
          "position": 0
        },
        {
          "color": {
            "colorSpace": "srgb",
            "components": [
              0.106,
              0.2,
              0.573
            ],
            "hex": "#1b3392"
          },
          "position": 0.5
        },
        {
          "color": {
            "colorSpace": "srgb",
            "components": [
              0.02,
              0,
              0.337
            ],
            "hex": "#050056"
          },
          "position": 1
        }
      ],
      "$extensions": {
        "com.brandsweets": {
          "kind": "linear",
          "css": "linear-gradient(135deg in oklch shorter hue, #486acd 0%, #1b3392 50%, #050056 100%)",
          "interpolation": "oklch",
          "hue": "shorter",
          "angle": 135,
          "name": "brand",
          "contrast": {
            "white": {
              "ratio": 4.978,
              "at": 0,
              "passesAA": true,
              "passesAALarge": true
            },
            "black": {
              "ratio": 1.141,
              "at": 1,
              "passesAA": false,
              "passesAALarge": false
            },
            "suggestedInk": "#ffffff"
          }
        }
      },
      "$description": "The canonical brand gradient (--brand-gradient)."
    },
    "hero": {
      "$type": "gradient",
      "$value": [
        {
          "color": {
            "colorSpace": "srgb",
            "components": [
              0.388,
              0.443,
              0.576
            ],
            "hex": "#637193"
          },
          "position": 0
        },
        {
          "color": {
            "colorSpace": "srgb",
            "components": [
              0.2,
              0.247,
              0.369
            ],
            "hex": "#333f5e"
          },
          "position": 0.5
        },
        {
          "color": {
            "colorSpace": "srgb",
            "components": [
              0.055,
              0.086,
              0.18
            ],
            "hex": "#0e162e"
          },
          "position": 1
        }
      ],
      "$extensions": {
        "com.brandsweets": {
          "kind": "linear",
          "css": "linear-gradient(135deg in oklch shorter hue, #637193 0%, #333f5e 50%, #0e162e 100%)",
          "interpolation": "oklch",
          "hue": "shorter",
          "angle": 135,
          "name": "hero",
          "ink": "#ffffff",
          "contrast": {
            "white": {
              "ratio": 4.868,
              "at": 0,
              "passesAA": true,
              "passesAALarge": true
            },
            "black": {
              "ratio": 1.173,
              "at": 1,
              "passesAA": false,
              "passesAALarge": false
            },
            "suggestedInk": "#ffffff"
          }
        }
      },
      "$description": "Low-chroma hero background with a text-safe ink (--brand-gradient-hero)."
    },
    "button": {
      "$type": "gradient",
      "$value": [
        {
          "color": {
            "colorSpace": "srgb",
            "components": [
              0.141,
              0.247,
              0.624
            ],
            "hex": "#243f9f"
          },
          "position": 0
        },
        {
          "color": {
            "colorSpace": "srgb",
            "components": [
              0.075,
              0.149,
              0.522
            ],
            "hex": "#132685"
          },
          "position": 1
        }
      ],
      "$extensions": {
        "com.brandsweets": {
          "kind": "linear",
          "css": "linear-gradient(180deg in oklch shorter hue, #243f9f 0%, #132685 100%)",
          "interpolation": "oklch",
          "hue": "shorter",
          "angle": 180,
          "name": "button",
          "ink": "#ffffff",
          "states": {
            "hover": "linear-gradient(180deg in oklch shorter hue, #2b48a9 0%, #19308f 100%)",
            "active": "linear-gradient(180deg in oklch shorter hue, #1d3695 0%, #0d1c7c 100%)"
          },
          "contrast": {
            "white": {
              "ratio": 9.184,
              "at": 0,
              "passesAA": true,
              "passesAALarge": true
            },
            "black": {
              "ratio": 1.644,
              "at": 0.9841,
              "passesAA": false,
              "passesAALarge": false
            },
            "suggestedInk": "#ffffff"
          }
        }
      },
      "$description": "Button / CTA surface with hover and active states (--brand-gradient-button)."
    }
  }
}

Colours

#1b3392 #13259c #fb4c06

mcpConnect your agent — Tide's gradients on demand

live endpoint

Point any MCP client at the shared gradients endpoint and your agent gets the same engine as this page — make_gradient returns CSS with the interpolation space, Tailwind v4, SVG, a PNG URL, a DTCG token and the contrast report in one call; brand_gradients derives the whole contact sheet from a brand or a palette. Read-only, no key. Every gradient is a /gradients/new/… link: open it, refine, paste it back.

endpointhttps://mcp.brandsweets.com/gradients/mcp

claude mcp add --transport http brandsweets-gradients https://mcp.brandsweets.com/gradients/mcp

try this prompt

›brand_gradients for tide-com — give me the hero CSS and the ink that passes AA, then a version in oklch

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Tide and its marks belong to their owner. This page uses the name nominatively to describe gradients derived from the brand's published colour values; it does not reproduce logos or other brand assets, and it is not affiliated with or endorsed by Tide. Owner of this brand? Request a correction or removal → Machine-readable: gradients.md