Brand gradient

Subaru gradient

The gradient Subaru's published colour tokens imply, derived by a pure function of the palette: primary → secondary in OKLab (OKLCH shorter hue when the hues are more than 140° apart; a tonal ramp when they are within ΔE 0.15), then a hero background with an ink that passes AA at the worst point along the line, a button surface with hover and active states, and the variant contact sheet. Same inputs, same gradients, forever — which is what makes them citable; the same values are served as --brand-gradient in the brand's brand.css.

Extracted
Version
5
Verified from the live site at subaru.com on 2 September 2026 (version 5).
Subaru
white text · worst 4.82:1 · AA
white 4.82 AAblack 3.34 AA largebanding high

Hero and button

Aa

Hero background

Open in maker →

Chroma ×0.35 so it can carry text; ink white (inkFor at the midpoint). Passes AA for that ink at the worst point (4.74:1) without adjusting L.

white 4.74 AAblack 3.33 AA largebanding high
css
linear-gradient(135deg in oklab, #5f6061 0%, #5b7596 100%)
tailwind v4
bg-linear-to-br/oklab from-[#5f6061] to-[#5b7596]
Aa

Button / CTA

Open in maker →

ΔL 0.08 top→bottom in the primary's hue (a lit surface, not a rainbow); hover L +0.03, active L −0.03. White ink passes AA on the surface and both states (worst 4.67:1).

white 5.32 AAblack 2.82 failsbanding high
Get started
hover
active
label ink passes AA on all three
css
linear-gradient(180deg in oklch shorter hue, #676c6e 0%, #515658 100%)
tailwind v4
bg-linear-to-b/oklch from-[#676c6e] to-[#515658]

Variants

Aa
white 3.00 failsblack 1.59 failsbanding high
css
linear-gradient(135deg in oklch shorter hue, #909698 0%, #5c6163 50%, #2c3133 100%)
tailwind v4
bg-linear-to-br/oklch from-[#909698] via-[#5c6163] to-[#2c3133]
Aa

Partner hue from the analogous rule at the source colour's lightness.

white 6.28 AAblack 3.34 AA largebanding high
css
linear-gradient(135deg in oklab, #5c6163 0%, #5c6161 100%)
tailwind v4
bg-linear-to-br/oklab from-[#5c6163] to-[#5c6161]
Aa

Complementary

Open in maker →

Partner hue from the complementary rule at the source colour's lightness. ΔH 178° > 140° — interpolating in oklch (shorter hue) keeps the midpoint saturated.

white 6.25 AAblack 3.30 AA largebanding high
css
linear-gradient(135deg in oklch shorter hue, #5c6163 0%, #665e5b 100%)
tailwind v4
bg-linear-to-br/oklch from-[#5c6163] to-[#665e5b]
Aa

Partner hue from the triadic rule at the source colour's lightness.

white 6.26 AAblack 3.31 AA largebanding high
css
linear-gradient(135deg in oklab, #5c6163 0%, #675d62 100%)
tailwind v4
bg-linear-to-br/oklab from-[#5c6163] to-[#675d62]

Report — brand gradient

  • white ink: worst 4.82:1 at 100% (AA); black ink: worst 3.34:1 at 2% (AA-large only) → use white text.
  • Banding high: ~13px bands at 1440px — add grain 27 (≈2% soft-light noise) or shorten the ramp.

Export

The custom properties below are byte-identical to the gradient block in brand.css; the DTCG token is what tokens.json carries.

css custom properties · brand.css
:root {
  /* Brand gradient (derived) */
  /* worst-case contrast: white 4.82:1 AA, black 3.34:1 AA-large */
  --brand-gradient: linear-gradient(135deg in oklab, #5c6163 0%, #1971d4 100%);
  /* hero — worst-case contrast: white 4.74:1 AA, black 3.33:1 AA-large; ink passes AA at the worst point */
  --brand-gradient-hero: linear-gradient(135deg in oklab, #5f6061 0%, #5b7596 100%);
  --brand-gradient-hero-ink: #ffffff;
  /* button — worst-case contrast: white 5.32:1 AA, black 2.82:1 */
  --brand-gradient-button: linear-gradient(180deg in oklch shorter hue, #676c6e 0%, #515658 100%);
  --brand-gradient-button-hover: linear-gradient(180deg in oklch shorter hue, #707577 0%, #595e60 100%);
  --brand-gradient-button-active: linear-gradient(180deg in oklch shorter hue, #5f6466 0%, #494e50 100%);
  --brand-gradient-button-ink: #ffffff;
}
svg · brand gradient
<svg xmlns="http://www.w3.org/2000/svg" width="1440" height="600" viewBox="0 0 1440 600"><defs><linearGradient id="bs-gradient" gradientUnits="userSpaceOnUse" x1="210" y1="-210" x2="1230" y2="810"><stop offset="0%" stop-color="#5c6163"/><stop offset="7.14%" stop-color="#59636b"/><stop offset="14.29%" stop-color="#566473"/><stop offset="21.43%" stop-color="#53667c"/><stop offset="28.57%" stop-color="#4f6884"/><stop offset="35.71%" stop-color="#4c698c"/><stop offset="42.86%" stop-color="#486a94"/><stop offset="50%" stop-color="#446b9c"/><stop offset="57.14%" stop-color="#406da4"/><stop offset="64.29%" stop-color="#3b6eac"/><stop offset="71.43%" stop-color="#366eb4"/><stop offset="78.57%" stop-color="#316fbc"/><stop offset="85.71%" stop-color="#2a70c4"/><stop offset="92.86%" stop-color="#2371cc"/><stop offset="100%" stop-color="#1971d4"/></linearGradient></defs><rect width="1440" height="600" fill="url(#bs-gradient)"/></svg>
dtcg · tokens.json
{
  "gradient": {
    "brand": {
      "$type": "gradient",
      "$value": [
        {
          "color": {
            "colorSpace": "srgb",
            "components": [
              0.361,
              0.38,
              0.388
            ],
            "hex": "#5c6163"
          },
          "position": 0
        },
        {
          "color": {
            "colorSpace": "srgb",
            "components": [
              0.098,
              0.443,
              0.831
            ],
            "hex": "#1971d4"
          },
          "position": 1
        }
      ],
      "$extensions": {
        "com.brandsweets": {
          "kind": "linear",
          "css": "linear-gradient(135deg in oklab, #5c6163 0%, #1971d4 100%)",
          "interpolation": "oklab",
          "angle": 135,
          "name": "brand",
          "contrast": {
            "white": {
              "ratio": 4.823,
              "at": 1,
              "passesAA": true,
              "passesAALarge": true
            },
            "black": {
              "ratio": 3.343,
              "at": 0.0159,
              "passesAA": false,
              "passesAALarge": true
            },
            "suggestedInk": "#ffffff"
          }
        }
      },
      "$description": "The canonical brand gradient (--brand-gradient)."
    },
    "hero": {
      "$type": "gradient",
      "$value": [
        {
          "color": {
            "colorSpace": "srgb",
            "components": [
              0.373,
              0.376,
              0.38
            ],
            "hex": "#5f6061"
          },
          "position": 0
        },
        {
          "color": {
            "colorSpace": "srgb",
            "components": [
              0.357,
              0.459,
              0.588
            ],
            "hex": "#5b7596"
          },
          "position": 1
        }
      ],
      "$extensions": {
        "com.brandsweets": {
          "kind": "linear",
          "css": "linear-gradient(135deg in oklab, #5f6061 0%, #5b7596 100%)",
          "interpolation": "oklab",
          "angle": 135,
          "name": "hero",
          "ink": "#ffffff",
          "contrast": {
            "white": {
              "ratio": 4.741,
              "at": 1,
              "passesAA": true,
              "passesAALarge": true
            },
            "black": {
              "ratio": 3.332,
              "at": 0,
              "passesAA": false,
              "passesAALarge": true
            },
            "suggestedInk": "#ffffff"
          }
        }
      },
      "$description": "Low-chroma hero background with a text-safe ink (--brand-gradient-hero)."
    },
    "button": {
      "$type": "gradient",
      "$value": [
        {
          "color": {
            "colorSpace": "srgb",
            "components": [
              0.404,
              0.424,
              0.431
            ],
            "hex": "#676c6e"
          },
          "position": 0
        },
        {
          "color": {
            "colorSpace": "srgb",
            "components": [
              0.318,
              0.337,
              0.345
            ],
            "hex": "#515658"
          },
          "position": 1
        }
      ],
      "$extensions": {
        "com.brandsweets": {
          "kind": "linear",
          "css": "linear-gradient(180deg in oklch shorter hue, #676c6e 0%, #515658 100%)",
          "interpolation": "oklch",
          "hue": "shorter",
          "angle": 180,
          "name": "button",
          "ink": "#ffffff",
          "states": {
            "hover": "linear-gradient(180deg in oklch shorter hue, #707577 0%, #595e60 100%)",
            "active": "linear-gradient(180deg in oklch shorter hue, #5f6466 0%, #494e50 100%)"
          },
          "contrast": {
            "white": {
              "ratio": 5.321,
              "at": 0,
              "passesAA": true,
              "passesAALarge": true
            },
            "black": {
              "ratio": 2.822,
              "at": 0.9841,
              "passesAA": false,
              "passesAALarge": false
            },
            "suggestedInk": "#ffffff"
          }
        }
      },
      "$description": "Button / CTA surface with hover and active states (--brand-gradient-button)."
    }
  }
}

Colours

mcpConnect your agent — Subaru's gradients on demand
live endpoint

Point any MCP client at the shared gradients endpoint and your agent gets the same engine as this page — make_gradient returns CSS with the interpolation space, Tailwind v4, SVG, a PNG URL, a DTCG token and the contrast report in one call; brand_gradients derives the whole contact sheet from a brand or a palette. Read-only, no key. Every gradient is a /gradients/new/… link: open it, refine, paste it back.

endpointhttps://mcp.brandsweets.com/gradients/mcp
claude mcp add --transport http brandsweets-gradients https://mcp.brandsweets.com/gradients/mcp
try this prompt

brand_gradients for subaru-com — give me the hero CSS and the ink that passes AA, then a version in oklch

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Subaru and its marks belong to their owner. This page uses the name nominatively to describe gradients derived from the brand's published colour values; it does not reproduce logos or other brand assets, and it is not affiliated with or endorsed by Subaru. Owner of this brand? Request a correction or removal → Machine-readable: gradients.md