Brand gradient

Squarespace gradient

The gradient Squarespace's published colour tokens imply, derived by a pure function of the palette: primary → secondary in OKLab (OKLCH shorter hue when the hues are more than 140° apart; a tonal ramp when they are within ΔE 0.15), then a hero background with an ink that passes AA at the worst point along the line, a button surface with hover and active states, and the variant contact sheet. Same inputs, same gradients, forever — which is what makes them citable; the same values are served as --brand-gradient in the brand's brand.css.

#2a2a2a #1e4c41

Open in the maker Squarespace colors →Full brand page →

Source: squarespace.com
Extracted: 2 September 2026
Version: 5

Squarespace

white text · worst 7.00:1 · AA

white 7.00 AAblack 1.02 failsbanding high

Hero and button

Hero background

Open in maker →

Chroma ×0.35 so it can carry text; ink white (inkFor at the midpoint). Passes AA for that ink at the worst point (7.00:1) without adjusting L.

white 7.00 AAblack 1.02 failsbanding high

css

linear-gradient(135deg in oklch shorter hue, #595959 0%, #2a2a2a 50%, #040404 100%)

tailwind v4

bg-linear-to-br/oklch from-[#595959] via-[#2a2a2a] to-[#040404]

Button / CTA

Open in maker →

ΔL 0.08 top→bottom in the primary's hue (a lit surface, not a rainbow); hover L +0.03, active L −0.03. White ink passes AA on the surface and both states (worst 11.03:1).

white 12.45 AAblack 1.29 failsbanding high

Get started

hover

active

label ink passes AA on all three

css

linear-gradient(180deg in oklch shorter hue, #343434 0%, #202020 100%)

tailwind v4

bg-linear-to-b/oklch from-[#343434] to-[#202020]

Variants

Tonal ramp

Open in maker →

white 7.00 AAblack 1.02 failsbanding high

css

linear-gradient(135deg in oklch shorter hue, #595959 0%, #2a2a2a 50%, #040404 100%)

tailwind v4

bg-linear-to-br/oklch from-[#595959] via-[#2a2a2a] to-[#040404]

Analogous

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Primary #2a2a2a is achromatic — harmony rotates #1e4c41 instead. Partner hue from the analogous rule at the source colour's lightness.

white 9.52 AAblack 2.16 failsbanding high

css

linear-gradient(135deg in oklab, #1e4c41 0%, #1e4f22 100%)

tailwind v4

bg-linear-to-br/oklab from-[#1e4c41] to-[#1e4f22]

Complementary

Open in maker →

Primary #2a2a2a is achromatic — harmony rotates #1e4c41 instead. Partner hue from the complementary rule at the source colour's lightness. ΔH 180° > 140° — interpolating in oklch (shorter hue) keeps the midpoint saturated.

white 9.66 AAblack 1.96 failsbanding high

css

linear-gradient(135deg in oklch shorter hue, #1e4c41 0%, #6f2045 100%)

tailwind v4

bg-linear-to-br/oklch from-[#1e4c41] to-[#6f2045]

Triadic

Open in maker →

Primary #2a2a2a is achromatic — harmony rotates #1e4c41 instead. Partner hue from the triadic rule at the source colour's lightness.

white 9.65 AAblack 1.96 failsbanding high

css

linear-gradient(135deg in oklab, #1e4c41 0%, #4c268b 100%)

tailwind v4

bg-linear-to-br/oklab from-[#1e4c41] to-[#4c268b]

Report — brand gradient

white ink: worst 7.00:1 at 0% (AA); black ink: worst 1.02:1 at 100% (fails AA) → use white text.
Black text disappears completely at 100% (1.00:1 crossing).
Banding high: ~19px bands at 1440px — add grain 38 (≈3% soft-light noise) or shorten the ramp.

Export

The custom properties below are byte-identical to the gradient block in brand.css; the DTCG token is what tokens.json carries.

css custom properties · brand.css

:root {
  /* Brand gradient (derived) */
  /* worst-case contrast: white 7.00:1 AA, black 1.02:1 */
  --brand-gradient: linear-gradient(135deg in oklch shorter hue, #595959 0%, #2a2a2a 50%, #040404 100%);
  /* hero — worst-case contrast: white 7.00:1 AA, black 1.02:1; ink passes AA at the worst point */
  --brand-gradient-hero: linear-gradient(135deg in oklch shorter hue, #595959 0%, #2a2a2a 50%, #040404 100%);
  --brand-gradient-hero-ink: #ffffff;
  /* button — worst-case contrast: white 12.45:1 AA, black 1.29:1 */
  --brand-gradient-button: linear-gradient(180deg in oklch shorter hue, #343434 0%, #202020 100%);
  --brand-gradient-button-hover: linear-gradient(180deg in oklch shorter hue, #3c3c3c 0%, #282828 100%);
  --brand-gradient-button-active: linear-gradient(180deg in oklch shorter hue, #2c2c2c 0%, #191919 100%);
  --brand-gradient-button-ink: #ffffff;
}

svg · brand gradient

<svg xmlns="http://www.w3.org/2000/svg" width="1440" height="600" viewBox="0 0 1440 600"><defs><linearGradient id="bs-gradient" gradientUnits="userSpaceOnUse" x1="210" y1="-210" x2="1230" y2="810"><stop offset="0%" stop-color="#595959"/><stop offset="3.57%" stop-color="#555555"/><stop offset="7.14%" stop-color="#525252"/><stop offset="10.71%" stop-color="#4e4e4e"/><stop offset="14.29%" stop-color="#4b4b4b"/><stop offset="17.86%" stop-color="#484848"/><stop offset="21.43%" stop-color="#444444"/><stop offset="25%" stop-color="#414141"/><stop offset="28.57%" stop-color="#3d3d3d"/><stop offset="32.14%" stop-color="#3a3a3a"/><stop offset="35.71%" stop-color="#373737"/><stop offset="39.29%" stop-color="#343434"/><stop offset="42.86%" stop-color="#303030"/><stop offset="46.43%" stop-color="#2d2d2d"/><stop offset="50%" stop-color="#2a2a2a"/><stop offset="53.57%" stop-color="#272727"/><stop offset="57.14%" stop-color="#242424"/><stop offset="60.71%" stop-color="#212121"/><stop offset="64.29%" stop-color="#1e1e1e"/><stop offset="67.86%" stop-color="#1b1b1b"/><stop offset="71.43%" stop-color="#181818"/><stop offset="75%" stop-color="#151515"/><stop offset="78.57%" stop-color="#121212"/><stop offset="82.14%" stop-color="#0f0f0f"/><stop offset="85.71%" stop-color="#0d0d0d"/><stop offset="89.29%" stop-color="#0a0a0a"/><stop offset="92.86%" stop-color="#080808"/><stop offset="96.43%" stop-color="#060606"/><stop offset="100%" stop-color="#040404"/></linearGradient></defs><rect width="1440" height="600" fill="url(#bs-gradient)"/></svg>

dtcg · tokens.json

{
  "gradient": {
    "brand": {
      "$type": "gradient",
      "$value": [
        {
          "color": {
            "colorSpace": "srgb",
            "components": [
              0.349,
              0.349,
              0.349
            ],
            "hex": "#595959"
          },
          "position": 0
        },
        {
          "color": {
            "colorSpace": "srgb",
            "components": [
              0.165,
              0.165,
              0.165
            ],
            "hex": "#2a2a2a"
          },
          "position": 0.5
        },
        {
          "color": {
            "colorSpace": "srgb",
            "components": [
              0.016,
              0.016,
              0.016
            ],
            "hex": "#040404"
          },
          "position": 1
        }
      ],
      "$extensions": {
        "com.brandsweets": {
          "kind": "linear",
          "css": "linear-gradient(135deg in oklch shorter hue, #595959 0%, #2a2a2a 50%, #040404 100%)",
          "interpolation": "oklch",
          "hue": "shorter",
          "angle": 135,
          "name": "brand",
          "contrast": {
            "white": {
              "ratio": 7.005,
              "at": 0,
              "passesAA": true,
              "passesAALarge": true
            },
            "black": {
              "ratio": 1.024,
              "at": 1,
              "passesAA": false,
              "passesAALarge": false
            },
            "suggestedInk": "#ffffff"
          }
        }
      },
      "$description": "The canonical brand gradient (--brand-gradient)."
    },
    "hero": {
      "$type": "gradient",
      "$value": [
        {
          "color": {
            "colorSpace": "srgb",
            "components": [
              0.349,
              0.349,
              0.349
            ],
            "hex": "#595959"
          },
          "position": 0
        },
        {
          "color": {
            "colorSpace": "srgb",
            "components": [
              0.165,
              0.165,
              0.165
            ],
            "hex": "#2a2a2a"
          },
          "position": 0.5
        },
        {
          "color": {
            "colorSpace": "srgb",
            "components": [
              0.016,
              0.016,
              0.016
            ],
            "hex": "#040404"
          },
          "position": 1
        }
      ],
      "$extensions": {
        "com.brandsweets": {
          "kind": "linear",
          "css": "linear-gradient(135deg in oklch shorter hue, #595959 0%, #2a2a2a 50%, #040404 100%)",
          "interpolation": "oklch",
          "hue": "shorter",
          "angle": 135,
          "name": "hero",
          "ink": "#ffffff",
          "contrast": {
            "white": {
              "ratio": 7.005,
              "at": 0,
              "passesAA": true,
              "passesAALarge": true
            },
            "black": {
              "ratio": 1.024,
              "at": 1,
              "passesAA": false,
              "passesAALarge": false
            },
            "suggestedInk": "#ffffff"
          }
        }
      },
      "$description": "Low-chroma hero background with a text-safe ink (--brand-gradient-hero)."
    },
    "button": {
      "$type": "gradient",
      "$value": [
        {
          "color": {
            "colorSpace": "srgb",
            "components": [
              0.204,
              0.204,
              0.204
            ],
            "hex": "#343434"
          },
          "position": 0
        },
        {
          "color": {
            "colorSpace": "srgb",
            "components": [
              0.125,
              0.125,
              0.125
            ],
            "hex": "#202020"
          },
          "position": 1
        }
      ],
      "$extensions": {
        "com.brandsweets": {
          "kind": "linear",
          "css": "linear-gradient(180deg in oklch shorter hue, #343434 0%, #202020 100%)",
          "interpolation": "oklch",
          "hue": "shorter",
          "angle": 180,
          "name": "button",
          "ink": "#ffffff",
          "states": {
            "hover": "linear-gradient(180deg in oklch shorter hue, #3c3c3c 0%, #282828 100%)",
            "active": "linear-gradient(180deg in oklch shorter hue, #2c2c2c 0%, #191919 100%)"
          },
          "contrast": {
            "white": {
              "ratio": 12.45,
              "at": 0,
              "passesAA": true,
              "passesAALarge": true
            },
            "black": {
              "ratio": 1.289,
              "at": 0.9841,
              "passesAA": false,
              "passesAALarge": false
            },
            "suggestedInk": "#ffffff"
          }
        }
      },
      "$description": "Button / CTA surface with hover and active states (--brand-gradient-button)."
    }
  }
}

Colours

#2a2a2a #1e4c41

mcpConnect your agent — Squarespace's gradients on demand

live endpoint

Point any MCP client at the shared gradients endpoint and your agent gets the same engine as this page — make_gradient returns CSS with the interpolation space, Tailwind v4, SVG, a PNG URL, a DTCG token and the contrast report in one call; brand_gradients derives the whole contact sheet from a brand or a palette. Read-only, no key. Every gradient is a /gradients/new/… link: open it, refine, paste it back.

endpointhttps://mcp.brandsweets.com/gradients/mcp

claude mcp add --transport http brandsweets-gradients https://mcp.brandsweets.com/gradients/mcp

try this prompt

›brand_gradients for squarespace-com — give me the hero CSS and the ink that passes AA, then a version in oklch

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Squarespace and its marks belong to their owner. This page uses the name nominatively to describe gradients derived from the brand's published colour values; it does not reproduce logos or other brand assets, and it is not affiliated with or endorsed by Squarespace. Owner of this brand? Request a correction or removal → Machine-readable: gradients.md