Brand gradient
Snapchat gradient
The gradient Snapchat's published colour tokens imply, derived by a pure function of the palette: primary → secondary in OKLab (OKLCH shorter hue when the hues are more than 140° apart; a tonal ramp when they are within ΔE 0.15), then a hero background with an ink that passes AA at the worst point along the line, a button surface with hover and active states, and the variant contact sheet. Same inputs, same gradients, forever — which is what makes them citable; the same values are served as --brand-gradient in the brand's brand.css.
- Source
- snapchat.com
- Extracted
- Version
- 6
Hero and button
Hero background
Open in maker →Chroma ×0.35 so it can carry text; ink black (inkFor at the midpoint). L shifted +0.13 until the ink passes AA at the worst point (4.54:1).
linear-gradient(135deg in oklch shorter hue, #fcfdc4 0%, #5974af 100%)
bg-linear-to-br/oklch from-[#fcfdc4] to-[#5974af]
Button / CTA
Open in maker →ΔL 0.08 top→bottom in the primary's hue (a lit surface, not a rainbow); hover L +0.03, active L −0.03. Black ink passes AA on the surface and both states (worst 15.53:1).
linear-gradient(180deg in oklch shorter hue, #ffff1e 0%, #ebe700 100%)
bg-linear-to-b/oklch from-[#ffff1e] to-[#ebe700]
Variants
Tonal ramp
Open in maker →linear-gradient(135deg in oklch shorter hue, #fffc00 0%, #898600 100%)
bg-linear-to-br/oklch from-[#fffc00] to-[#898600]
Analogous
Open in maker →Partner hue from the analogous rule at the source colour's lightness.
linear-gradient(135deg in oklab, #fffc00 0%, #fff0da 100%)
bg-linear-to-br/oklab from-[#fffc00] to-[#fff0da]
Complementary
Open in maker →Partner hue from the complementary rule at the source colour's lightness. ΔH 177° > 140° — interpolating in oklch (shorter hue) keeps the midpoint saturated.
linear-gradient(135deg in oklch shorter hue, #fffc00 0%, #f1f1ff 100%)
bg-linear-to-br/oklch from-[#fffc00] to-[#f1f1ff]
Triadic
Open in maker →Partner hue from the triadic rule at the source colour's lightness.
linear-gradient(135deg in oklab, #fffc00 0%, #e3f6ff 100%)
bg-linear-to-br/oklab from-[#fffc00] to-[#e3f6ff]
Report — brand gradient
- white ink: worst 1.09:1 at 0% (fails AA); black ink: worst 2.23:1 at 100% (fails AA) → use black text.
- Neither ink passes AA at the worst point — treat as decorative or add a scrim (rgba(0,0,0,.35) typically lifts white ink past 4:1).
- Banding medium: ~6px bands at 1440px — add grain 9 (≈1% soft-light noise) or shorten the ramp.
- 41/64 samples left sRGB by more than 5% and were gamut-mapped (oklch shorter); expect slight hue drift there.
Export
The custom properties below are byte-identical to the gradient block in brand.css; the DTCG token is what tokens.json carries.
:root {
/* Brand gradient (derived) */
/* worst-case contrast: white 1.09:1, black 2.23:1 */
--brand-gradient: linear-gradient(135deg in oklch shorter hue, #fffc00 0%, #0000ee 100%);
/* hero — worst-case contrast: white 1.05:1, black 4.54:1 AA; ink passes AA at the worst point */
--brand-gradient-hero: linear-gradient(135deg in oklch shorter hue, #fcfdc4 0%, #5974af 100%);
--brand-gradient-hero-ink: #000000;
/* button — worst-case contrast: white 1.07:1, black 15.96:1 AA */
--brand-gradient-button: linear-gradient(180deg in oklch shorter hue, #ffff1e 0%, #ebe700 100%);
--brand-gradient-button-hover: linear-gradient(180deg in oklch shorter hue, #ffff1e 0%, #ebe700 100%);
--brand-gradient-button-active: linear-gradient(180deg in oklch shorter hue, #ffff14 0%, #e8e400 100%);
--brand-gradient-button-ink: #000000;
}<svg xmlns="http://www.w3.org/2000/svg" width="1440" height="600" viewBox="0 0 1440 600"><defs><linearGradient id="bs-gradient" gradientUnits="userSpaceOnUse" x1="210" y1="-210" x2="1230" y2="810"><stop offset="0%" stop-color="#fffc00"/><stop offset="7.14%" stop-color="#d5f91c"/><stop offset="14.29%" stop-color="#a4f53c"/><stop offset="21.43%" stop-color="#64f059"/><stop offset="28.57%" stop-color="#00e972"/><stop offset="35.71%" stop-color="#00d894"/><stop offset="42.86%" stop-color="#00c8a4"/><stop offset="50%" stop-color="#00b8ab"/><stop offset="57.14%" stop-color="#00a9ae"/><stop offset="64.29%" stop-color="#009aae"/><stop offset="71.43%" stop-color="#008bae"/><stop offset="78.57%" stop-color="#007bae"/><stop offset="85.71%" stop-color="#006bb1"/><stop offset="92.86%" stop-color="#0056bd"/><stop offset="100%" stop-color="#0000ee"/></linearGradient></defs><rect width="1440" height="600" fill="url(#bs-gradient)"/></svg>
{
"gradient": {
"brand": {
"$type": "gradient",
"$value": [
{
"color": {
"colorSpace": "srgb",
"components": [
1,
0.988,
0
],
"hex": "#fffc00"
},
"position": 0
},
{
"color": {
"colorSpace": "srgb",
"components": [
0,
0,
0.933
],
"hex": "#0000ee"
},
"position": 1
}
],
"$extensions": {
"com.brandsweets": {
"kind": "linear",
"css": "linear-gradient(135deg in oklch shorter hue, #fffc00 0%, #0000ee 100%)",
"interpolation": "oklch",
"hue": "shorter",
"angle": 135,
"name": "brand",
"contrast": {
"white": {
"ratio": 1.095,
"at": 0,
"passesAA": false,
"passesAALarge": false
},
"black": {
"ratio": 2.235,
"at": 1,
"passesAA": false,
"passesAALarge": false
},
"suggestedInk": "#000000"
}
}
},
"$description": "The canonical brand gradient (--brand-gradient)."
},
"hero": {
"$type": "gradient",
"$value": [
{
"color": {
"colorSpace": "srgb",
"components": [
0.988,
0.992,
0.769
],
"hex": "#fcfdc4"
},
"position": 0
},
{
"color": {
"colorSpace": "srgb",
"components": [
0.349,
0.455,
0.686
],
"hex": "#5974af"
},
"position": 1
}
],
"$extensions": {
"com.brandsweets": {
"kind": "linear",
"css": "linear-gradient(135deg in oklch shorter hue, #fcfdc4 0%, #5974af 100%)",
"interpolation": "oklch",
"hue": "shorter",
"angle": 135,
"name": "hero",
"ink": "#000000",
"contrast": {
"white": {
"ratio": 1.051,
"at": 0,
"passesAA": false,
"passesAALarge": false
},
"black": {
"ratio": 4.542,
"at": 1,
"passesAA": true,
"passesAALarge": true
},
"suggestedInk": "#000000"
}
}
},
"$description": "Low-chroma hero background with a text-safe ink (--brand-gradient-hero)."
},
"button": {
"$type": "gradient",
"$value": [
{
"color": {
"colorSpace": "srgb",
"components": [
1,
1,
0.118
],
"hex": "#ffff1e"
},
"position": 0
},
{
"color": {
"colorSpace": "srgb",
"components": [
0.922,
0.906,
0
],
"hex": "#ebe700"
},
"position": 1
}
],
"$extensions": {
"com.brandsweets": {
"kind": "linear",
"css": "linear-gradient(180deg in oklch shorter hue, #ffff1e 0%, #ebe700 100%)",
"interpolation": "oklch",
"hue": "shorter",
"angle": 180,
"name": "button",
"ink": "#000000",
"states": {
"hover": "linear-gradient(180deg in oklch shorter hue, #ffff1e 0%, #ebe700 100%)",
"active": "linear-gradient(180deg in oklch shorter hue, #ffff14 0%, #e8e400 100%)"
},
"contrast": {
"white": {
"ratio": 1.073,
"at": 0,
"passesAA": false,
"passesAALarge": false
},
"black": {
"ratio": 15.963,
"at": 1,
"passesAA": true,
"passesAALarge": true
},
"suggestedInk": "#000000"
}
}
},
"$description": "Button / CTA surface with hover and active states (--brand-gradient-button)."
}
}
}Colours
Point any MCP client at the shared gradients endpoint and your agent gets the same engine as this page — make_gradient returns CSS with the interpolation space, Tailwind v4, SVG, a PNG URL, a DTCG token and the contrast report in one call; brand_gradients derives the whole contact sheet from a brand or a palette. Read-only, no key. Every gradient is a /gradients/new/… link: open it, refine, paste it back.
https://mcp.brandsweets.com/gradients/mcpclaude mcp add --transport http brandsweets-gradients https://mcp.brandsweets.com/gradients/mcp
›brand_gradients for snapchat-com — give me the hero CSS and the ink that passes AA, then a version in oklch
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Snapchat and its marks belong to their owner. This page uses the name nominatively to describe gradients derived from the brand's published colour values; it does not reproduce logos or other brand assets, and it is not affiliated with or endorsed by Snapchat. Owner of this brand? Request a correction or removal → Machine-readable: gradients.md