Brand gradient

Scale AI gradient

The gradient Scale AI's published colour tokens imply, derived by a pure function of the palette: primary → secondary in OKLab (OKLCH shorter hue when the hues are more than 140° apart; a tonal ramp when they are within ΔE 0.15), then a hero background with an ink that passes AA at the worst point along the line, a button surface with hover and active states, and the variant contact sheet. Same inputs, same gradients, forever — which is what makes them citable; the same values are served as --brand-gradient in the brand's brand.css.

#72ce7b #a8927c

Open in the maker Scale AI colors →Full brand page →

Source: scale.com
Extracted: 2 September 2026
Version: 4

Scale AI

black text · worst 7.07:1 · AA

white 1.94 failsblack 7.07 AAbanding high

Hero and button

Hero background

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Chroma ×0.35 so it can carry text; ink black (inkFor at the midpoint). Passes AA for that ink at the worst point (7.12:1) without adjusting L.

white 2.00 failsblack 7.12 AAbanding high

css

linear-gradient(135deg in oklab, #a1bfa2 0%, #9d958d 100%)

tailwind v4

bg-linear-to-br/oklab from-[#a1bfa2] to-[#9d958d]

Button / CTA

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ΔL 0.08 top→bottom in the primary's hue (a lit surface, not a rainbow); hover L +0.03, active L −0.03. Black ink passes AA on the surface and both states (worst 8.41:1).

white 1.70 failsblack 9.41 AAbanding high

Get started

hover

active

label ink passes AA on all three

css

linear-gradient(180deg in oklch shorter hue, #7fdb87 0%, #65c16f 100%)

tailwind v4

bg-linear-to-b/oklch from-[#7fdb87] to-[#65c16f]

Variants

Tonal ramp

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white 1.16 failsblack 5.55 AAbanding high

css

linear-gradient(135deg in oklch shorter hue, #b9ffbe 0%, #72ce7b 50%, #379545 100%)

tailwind v4

bg-linear-to-br/oklch from-[#b9ffbe] via-[#72ce7b] to-[#379545]

Analogous

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Partner hue from the analogous rule at the source colour's lightness.

white 1.93 failsblack 10.44 AAbanding high

css

linear-gradient(135deg in oklab, #72ce7b 0%, #b2be6a 100%)

tailwind v4

bg-linear-to-br/oklab from-[#72ce7b] to-[#b2be6a]

Complementary

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Partner hue from the complementary rule at the source colour's lightness. ΔH 180° > 140° — interpolating in oklch (shorter hue) keeps the midpoint saturated.

white 1.89 failsblack 9.63 AAbanding high

css

linear-gradient(135deg in oklch shorter hue, #72ce7b 0%, #e295e4 100%)

tailwind v4

bg-linear-to-br/oklch from-[#72ce7b] to-[#e295e4]

Triadic

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Partner hue from the triadic rule at the source colour's lightness.

white 1.93 failsblack 10.21 AAbanding high

css

linear-gradient(135deg in oklab, #72ce7b 0%, #a0b5e4 100%)

tailwind v4

bg-linear-to-br/oklab from-[#72ce7b] to-[#a0b5e4]

Report — brand gradient

white ink: worst 1.94:1 at 1% (fails AA); black ink: worst 7.07:1 at 100% (AA) → use black text.
Banding high: ~24px bands at 1440px — add grain 46 (≈3% soft-light noise) or shorten the ramp.

Export

The custom properties below are byte-identical to the gradient block in brand.css; the DTCG token is what tokens.json carries.

css custom properties · brand.css

:root {
  /* Brand gradient (derived) */
  /* worst-case contrast: white 1.94:1, black 7.07:1 AA */
  --brand-gradient: linear-gradient(135deg in oklab, #72ce7b 0%, #a8927c 100%);
  /* hero — worst-case contrast: white 2.00:1, black 7.12:1 AA; ink passes AA at the worst point */
  --brand-gradient-hero: linear-gradient(135deg in oklab, #a1bfa2 0%, #9d958d 100%);
  --brand-gradient-hero-ink: #000000;
  /* button — worst-case contrast: white 1.70:1, black 9.41:1 AA */
  --brand-gradient-button: linear-gradient(180deg in oklch shorter hue, #7fdb87 0%, #65c16f 100%);
  --brand-gradient-button-hover: linear-gradient(180deg in oklch shorter hue, #89e591 0%, #6fcb78 100%);
  --brand-gradient-button-active: linear-gradient(180deg in oklch shorter hue, #75d17e 0%, #5bb766 100%);
  --brand-gradient-button-ink: #000000;
}

svg · brand gradient

<svg xmlns="http://www.w3.org/2000/svg" width="1440" height="600" viewBox="0 0 1440 600"><defs><linearGradient id="bs-gradient" gradientUnits="userSpaceOnUse" x1="210" y1="-210" x2="1230" y2="810"><stop offset="0%" stop-color="#72ce7b"/><stop offset="7.14%" stop-color="#78ca7b"/><stop offset="14.29%" stop-color="#7ec67b"/><stop offset="21.43%" stop-color="#83c17c"/><stop offset="28.57%" stop-color="#88bd7c"/><stop offset="35.71%" stop-color="#8cb97c"/><stop offset="42.86%" stop-color="#90b57c"/><stop offset="50%" stop-color="#94b17c"/><stop offset="57.14%" stop-color="#97ac7c"/><stop offset="64.29%" stop-color="#9ba87c"/><stop offset="71.43%" stop-color="#9ea47c"/><stop offset="78.57%" stop-color="#a19f7c"/><stop offset="85.71%" stop-color="#a39b7c"/><stop offset="92.86%" stop-color="#a6967c"/><stop offset="100%" stop-color="#a8927c"/></linearGradient></defs><rect width="1440" height="600" fill="url(#bs-gradient)"/></svg>

dtcg · tokens.json

{
  "gradient": {
    "brand": {
      "$type": "gradient",
      "$value": [
        {
          "color": {
            "colorSpace": "srgb",
            "components": [
              0.447,
              0.808,
              0.482
            ],
            "hex": "#72ce7b"
          },
          "position": 0
        },
        {
          "color": {
            "colorSpace": "srgb",
            "components": [
              0.659,
              0.573,
              0.486
            ],
            "hex": "#a8927c"
          },
          "position": 1
        }
      ],
      "$extensions": {
        "com.brandsweets": {
          "kind": "linear",
          "css": "linear-gradient(135deg in oklab, #72ce7b 0%, #a8927c 100%)",
          "interpolation": "oklab",
          "angle": 135,
          "name": "brand",
          "contrast": {
            "white": {
              "ratio": 1.937,
              "at": 0.0086,
              "passesAA": false,
              "passesAALarge": false
            },
            "black": {
              "ratio": 7.068,
              "at": 1,
              "passesAA": true,
              "passesAALarge": true
            },
            "suggestedInk": "#000000"
          }
        }
      },
      "$description": "The canonical brand gradient (--brand-gradient)."
    },
    "hero": {
      "$type": "gradient",
      "$value": [
        {
          "color": {
            "colorSpace": "srgb",
            "components": [
              0.631,
              0.749,
              0.635
            ],
            "hex": "#a1bfa2"
          },
          "position": 0
        },
        {
          "color": {
            "colorSpace": "srgb",
            "components": [
              0.616,
              0.584,
              0.553
            ],
            "hex": "#9d958d"
          },
          "position": 1
        }
      ],
      "$extensions": {
        "com.brandsweets": {
          "kind": "linear",
          "css": "linear-gradient(135deg in oklab, #a1bfa2 0%, #9d958d 100%)",
          "interpolation": "oklab",
          "angle": 135,
          "name": "hero",
          "ink": "#000000",
          "contrast": {
            "white": {
              "ratio": 2.002,
              "at": 0,
              "passesAA": false,
              "passesAALarge": false
            },
            "black": {
              "ratio": 7.117,
              "at": 1,
              "passesAA": true,
              "passesAALarge": true
            },
            "suggestedInk": "#000000"
          }
        }
      },
      "$description": "Low-chroma hero background with a text-safe ink (--brand-gradient-hero)."
    },
    "button": {
      "$type": "gradient",
      "$value": [
        {
          "color": {
            "colorSpace": "srgb",
            "components": [
              0.498,
              0.859,
              0.529
            ],
            "hex": "#7fdb87"
          },
          "position": 0
        },
        {
          "color": {
            "colorSpace": "srgb",
            "components": [
              0.396,
              0.757,
              0.435
            ],
            "hex": "#65c16f"
          },
          "position": 1
        }
      ],
      "$extensions": {
        "com.brandsweets": {
          "kind": "linear",
          "css": "linear-gradient(180deg in oklch shorter hue, #7fdb87 0%, #65c16f 100%)",
          "interpolation": "oklch",
          "hue": "shorter",
          "angle": 180,
          "name": "button",
          "ink": "#000000",
          "states": {
            "hover": "linear-gradient(180deg in oklch shorter hue, #89e591 0%, #6fcb78 100%)",
            "active": "linear-gradient(180deg in oklch shorter hue, #75d17e 0%, #5bb766 100%)"
          },
          "contrast": {
            "white": {
              "ratio": 1.696,
              "at": 0,
              "passesAA": false,
              "passesAALarge": false
            },
            "black": {
              "ratio": 9.411,
              "at": 0.9841,
              "passesAA": true,
              "passesAALarge": true
            },
            "suggestedInk": "#000000"
          }
        }
      },
      "$description": "Button / CTA surface with hover and active states (--brand-gradient-button)."
    }
  }
}

Colours

#72ce7b #a8927c

mcpConnect your agent — Scale AI's gradients on demand

live endpoint

Point any MCP client at the shared gradients endpoint and your agent gets the same engine as this page — make_gradient returns CSS with the interpolation space, Tailwind v4, SVG, a PNG URL, a DTCG token and the contrast report in one call; brand_gradients derives the whole contact sheet from a brand or a palette. Read-only, no key. Every gradient is a /gradients/new/… link: open it, refine, paste it back.

endpointhttps://mcp.brandsweets.com/gradients/mcp

claude mcp add --transport http brandsweets-gradients https://mcp.brandsweets.com/gradients/mcp

try this prompt

›brand_gradients for scale-com — give me the hero CSS and the ink that passes AA, then a version in oklch

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Scale AI and its marks belong to their owner. This page uses the name nominatively to describe gradients derived from the brand's published colour values; it does not reproduce logos or other brand assets, and it is not affiliated with or endorsed by Scale AI. Owner of this brand? Request a correction or removal → Machine-readable: gradients.md