Brand gradient

Rolex gradient

The gradient Rolex's published colour tokens imply, derived by a pure function of the palette: primary → secondary in OKLab (OKLCH shorter hue when the hues are more than 140° apart; a tonal ramp when they are within ΔE 0.15), then a hero background with an ink that passes AA at the worst point along the line, a button surface with hover and active states, and the variant contact sheet. Same inputs, same gradients, forever — which is what makes them citable; the same values are served as --brand-gradient in the brand's brand.css.

#006039 #a37e2c #0000ee

Open in the maker Rolex colors →Full brand page →luxury

Source: rolex.com
Extracted: 2 September 2026
Version: 5

Rolex

white text · worst 3.77:1 · AA large

white 3.77 AA largeblack 2.73 failsbanding high

Hero and button

Hero background

Open in maker →

Chroma ×0.35 so it can carry text; ink white (inkFor at the midpoint). L shifted −0.05 until the ink passes AA at the worst point (4.59:1).

white 4.59 AAblack 2.09 failsbanding high

css

linear-gradient(135deg in oklab, #314739 0%, #80745c 100%)

tailwind v4

bg-linear-to-br/oklab from-[#314739] to-[#80745c]

Button / CTA

Open in maker →

ΔL 0.08 top→bottom in the primary's hue (a lit surface, not a rainbow); hover L +0.03, active L −0.03. White ink passes AA on the surface and both states (worst 5.72:1).

white 6.43 AAblack 2.34 failsbanding high

Get started

hover

active

label ink passes AA on all three

css

linear-gradient(180deg in oklch shorter hue, #176c44 0%, #00552f 100%)

tailwind v4

bg-linear-to-b/oklch from-[#176c44] to-[#00552f]

Variants

Tonal ramp

Open in maker →

white 3.59 AA largeblack 1.38 failsbanding high

css

linear-gradient(135deg in oklch shorter hue, #48966b 0%, #006039 50%, #002d10 100%)

tailwind v4

bg-linear-to-br/oklch from-[#48966b] via-[#006039] to-[#002d10]

Analogous

Open in maker →

Partner hue from the analogous rule at the source colour's lightness.

white 7.65 AAblack 2.66 failsbanding high

css

linear-gradient(135deg in oklab, #006039 0%, #3e5a00 100%)

tailwind v4

bg-linear-to-br/oklab from-[#006039] to-[#3e5a00]

Complementary

Open in maker →

Partner hue from the complementary rule at the source colour's lightness. ΔH 180° > 140° — interpolating in oklch (shorter hue) keeps the midpoint saturated.

white 7.37 AAblack 2.33 failsbanding high

css

linear-gradient(135deg in oklch shorter hue, #006039 0%, #8a0074 100%)

tailwind v4

bg-linear-to-br/oklch from-[#006039] to-[#8a0074]

Triadic

Open in maker →

Partner hue from the triadic rule at the source colour's lightness.

white 7.65 AAblack 2.25 failsbanding high

css

linear-gradient(135deg in oklab, #006039 0%, #4100db 100%)

tailwind v4

bg-linear-to-br/oklab from-[#006039] to-[#4100db]

Report — brand gradient

white ink: worst 3.77:1 at 100% (AA-large only); black ink: worst 2.73:1 at 0% (fails AA) → use white text.
Body text fails AA everywhere on this gradient; large text (≥24px / 19px bold) is fine. Add a scrim or lower the chroma for body copy.
Banding high: ~9px bands at 1440px — add grain 18 (≈2% soft-light noise) or shorten the ramp.

Export

The custom properties below are byte-identical to the gradient block in brand.css; the DTCG token is what tokens.json carries.

css custom properties · brand.css

:root {
  /* Brand gradient (derived) */
  /* worst-case contrast: white 3.77:1 AA-large, black 2.73:1 */
  --brand-gradient: linear-gradient(135deg in oklab, #006039 0%, #a37e2c 100%);
  /* hero — worst-case contrast: white 4.59:1 AA, black 2.09:1; ink passes AA at the worst point */
  --brand-gradient-hero: linear-gradient(135deg in oklab, #314739 0%, #80745c 100%);
  --brand-gradient-hero-ink: #ffffff;
  /* button — worst-case contrast: white 6.43:1 AA, black 2.34:1 */
  --brand-gradient-button: linear-gradient(180deg in oklch shorter hue, #176c44 0%, #00552f 100%);
  --brand-gradient-button-hover: linear-gradient(180deg in oklch shorter hue, #23744c 0%, #005d36 100%);
  --brand-gradient-button-active: linear-gradient(180deg in oklch shorter hue, #06633c 0%, #004c27 100%);
  --brand-gradient-button-ink: #ffffff;
}

svg · brand gradient

<svg xmlns="http://www.w3.org/2000/svg" width="1440" height="600" viewBox="0 0 1440 600"><defs><linearGradient id="bs-gradient" gradientUnits="userSpaceOnUse" x1="210" y1="-210" x2="1230" y2="810"><stop offset="0%" stop-color="#006039"/><stop offset="7.14%" stop-color="#1d6339"/><stop offset="14.29%" stop-color="#2d6539"/><stop offset="21.43%" stop-color="#3a6738"/><stop offset="28.57%" stop-color="#466a38"/><stop offset="35.71%" stop-color="#506c37"/><stop offset="42.86%" stop-color="#5a6e37"/><stop offset="50%" stop-color="#647036"/><stop offset="57.14%" stop-color="#6d7335"/><stop offset="64.29%" stop-color="#767534"/><stop offset="71.43%" stop-color="#807733"/><stop offset="78.57%" stop-color="#887931"/><stop offset="85.71%" stop-color="#917a30"/><stop offset="92.86%" stop-color="#9a7c2e"/><stop offset="100%" stop-color="#a37e2c"/></linearGradient></defs><rect width="1440" height="600" fill="url(#bs-gradient)"/></svg>

dtcg · tokens.json

{
  "gradient": {
    "brand": {
      "$type": "gradient",
      "$value": [
        {
          "color": {
            "colorSpace": "srgb",
            "components": [
              0,
              0.376,
              0.224
            ],
            "hex": "#006039"
          },
          "position": 0
        },
        {
          "color": {
            "colorSpace": "srgb",
            "components": [
              0.639,
              0.494,
              0.173
            ],
            "hex": "#a37e2c"
          },
          "position": 1
        }
      ],
      "$extensions": {
        "com.brandsweets": {
          "kind": "linear",
          "css": "linear-gradient(135deg in oklab, #006039 0%, #a37e2c 100%)",
          "interpolation": "oklab",
          "angle": 135,
          "name": "brand",
          "contrast": {
            "white": {
              "ratio": 3.765,
              "at": 1,
              "passesAA": false,
              "passesAALarge": true
            },
            "black": {
              "ratio": 2.732,
              "at": 0,
              "passesAA": false,
              "passesAALarge": false
            },
            "suggestedInk": "#ffffff"
          }
        }
      },
      "$description": "The canonical brand gradient (--brand-gradient)."
    },
    "hero": {
      "$type": "gradient",
      "$value": [
        {
          "color": {
            "colorSpace": "srgb",
            "components": [
              0.192,
              0.278,
              0.224
            ],
            "hex": "#314739"
          },
          "position": 0
        },
        {
          "color": {
            "colorSpace": "srgb",
            "components": [
              0.502,
              0.455,
              0.361
            ],
            "hex": "#80745c"
          },
          "position": 1
        }
      ],
      "$extensions": {
        "com.brandsweets": {
          "kind": "linear",
          "css": "linear-gradient(135deg in oklab, #314739 0%, #80745c 100%)",
          "interpolation": "oklab",
          "angle": 135,
          "name": "hero",
          "ink": "#ffffff",
          "contrast": {
            "white": {
              "ratio": 4.595,
              "at": 1,
              "passesAA": true,
              "passesAALarge": true
            },
            "black": {
              "ratio": 2.091,
              "at": 0,
              "passesAA": false,
              "passesAALarge": false
            },
            "suggestedInk": "#ffffff"
          }
        }
      },
      "$description": "Low-chroma hero background with a text-safe ink (--brand-gradient-hero)."
    },
    "button": {
      "$type": "gradient",
      "$value": [
        {
          "color": {
            "colorSpace": "srgb",
            "components": [
              0.09,
              0.424,
              0.267
            ],
            "hex": "#176c44"
          },
          "position": 0
        },
        {
          "color": {
            "colorSpace": "srgb",
            "components": [
              0,
              0.333,
              0.184
            ],
            "hex": "#00552f"
          },
          "position": 1
        }
      ],
      "$extensions": {
        "com.brandsweets": {
          "kind": "linear",
          "css": "linear-gradient(180deg in oklch shorter hue, #176c44 0%, #00552f 100%)",
          "interpolation": "oklch",
          "hue": "shorter",
          "angle": 180,
          "name": "button",
          "ink": "#ffffff",
          "states": {
            "hover": "linear-gradient(180deg in oklch shorter hue, #23744c 0%, #005d36 100%)",
            "active": "linear-gradient(180deg in oklch shorter hue, #06633c 0%, #004c27 100%)"
          },
          "contrast": {
            "white": {
              "ratio": 6.432,
              "at": 0,
              "passesAA": true,
              "passesAALarge": true
            },
            "black": {
              "ratio": 2.34,
              "at": 0.9841,
              "passesAA": false,
              "passesAALarge": false
            },
            "suggestedInk": "#ffffff"
          }
        }
      },
      "$description": "Button / CTA surface with hover and active states (--brand-gradient-button)."
    }
  }
}

Colours

#006039 #a37e2c #0000ee

mcpConnect your agent — Rolex's gradients on demand

live endpoint

Point any MCP client at the shared gradients endpoint and your agent gets the same engine as this page — make_gradient returns CSS with the interpolation space, Tailwind v4, SVG, a PNG URL, a DTCG token and the contrast report in one call; brand_gradients derives the whole contact sheet from a brand or a palette. Read-only, no key. Every gradient is a /gradients/new/… link: open it, refine, paste it back.

endpointhttps://mcp.brandsweets.com/gradients/mcp

claude mcp add --transport http brandsweets-gradients https://mcp.brandsweets.com/gradients/mcp

try this prompt

›brand_gradients for rolex-com — give me the hero CSS and the ink that passes AA, then a version in oklch

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Rolex and its marks belong to their owner. This page uses the name nominatively to describe gradients derived from the brand's published colour values; it does not reproduce logos or other brand assets, and it is not affiliated with or endorsed by Rolex. Owner of this brand? Request a correction or removal → Machine-readable: gradients.md