Brand gradient

Redfin gradient

The gradient Redfin's published colour tokens imply, derived by a pure function of the palette: primary → secondary in OKLab (OKLCH shorter hue when the hues are more than 140° apart; a tonal ramp when they are within ΔE 0.15), then a hero background with an ink that passes AA at the worst point along the line, a button surface with hover and active states, and the variant contact sheet. Same inputs, same gradients, forever — which is what makes them citable; the same values are served as --brand-gradient in the brand's brand.css.

#dc3443 #e43c44 #00828c

Open in the maker Redfin colors →Full brand page →consumer

Source: redfin.com
Extracted: 2 September 2026
Version: 3

Redfin

white text · worst 2.32:1 · fails

white 2.32 failsblack 2.29 failsbanding high

Hero and button

Hero background

Open in maker →

Chroma ×0.35 so it can carry text; ink white (inkFor at the midpoint). L shifted −0.19 until the ink passes AA at the worst point (4.56:1).

white 4.56 AAblack 1.17 failsbanding high

css

linear-gradient(135deg in oklch shorter hue, #966b69 0%, #6b3331 50%, #320710 100%)

tailwind v4

bg-linear-to-br/oklch from-[#966b69] via-[#6b3331] to-[#320710]

Button / CTA

Open in maker →

ΔL 0.08 top→bottom in the primary's hue (a lit surface, not a rainbow); hover L +0.03, active L −0.03. L shifted −0.07 so white ink passes AA on the surface and both states (worst 4.55:1).

white 5.17 AAblack 2.96 failsbanding high

Get started

hover

active

label ink passes AA on all three

css

linear-gradient(180deg in oklch shorter hue, #d1273a 0%, #b40023 100%)

tailwind v4

bg-linear-to-b/oklch from-[#d1273a] to-[#b40023]

Variants

Tonal ramp

Open in maker →

white 2.32 failsblack 2.29 failsbanding high

css

linear-gradient(135deg in oklch shorter hue, #ff8786 0%, #dc3443 50%, #950016 100%)

tailwind v4

bg-linear-to-br/oklch from-[#ff8786] via-[#dc3443] to-[#950016]

Analogous

Open in maker →

Partner hue from the analogous rule at the source colour's lightness.

white 4.53 AAblack 4.56 AAbanding high

css

linear-gradient(135deg in oklab, #dc3443 0%, #d2328b 100%)

tailwind v4

bg-linear-to-br/oklab from-[#dc3443] to-[#d2328b]

Complementary

Open in maker →

Partner hue from the complementary rule at the source colour's lightness. ΔH 179° > 140° — interpolating in oklch (shorter hue) keeps the midpoint saturated.

white 3.95 AA largeblack 4.59 AAbanding high

css

linear-gradient(135deg in oklch shorter hue, #dc3443 0%, #2f8c93 100%)

tailwind v4

bg-linear-to-br/oklch from-[#dc3443] to-[#2f8c93]

Triadic

Open in maker →

Partner hue from the triadic rule at the source colour's lightness.

white 3.82 AA largeblack 4.60 AAbanding high

css

linear-gradient(135deg in oklab, #dc3443 0%, #35952a 100%)

tailwind v4

bg-linear-to-br/oklab from-[#dc3443] to-[#35952a]

Report — brand gradient

white ink: worst 2.32:1 at 0% (fails AA); black ink: worst 2.29:1 at 100% (fails AA) → use white text.
Neither ink passes AA at the worst point — treat as decorative or add a scrim (rgba(0,0,0,.35) typically lifts white ink past 4:1).
Banding high: ~10px bands at 1440px — add grain 21 (≈2% soft-light noise) or shorten the ramp.

Export

The custom properties below are byte-identical to the gradient block in brand.css; the DTCG token is what tokens.json carries.

css custom properties · brand.css

:root {
  /* Brand gradient (derived) */
  /* worst-case contrast: white 2.32:1, black 2.29:1 */
  --brand-gradient: linear-gradient(135deg in oklch shorter hue, #ff8786 0%, #dc3443 50%, #950016 100%);
  /* hero — worst-case contrast: white 4.56:1 AA, black 1.17:1; ink passes AA at the worst point */
  --brand-gradient-hero: linear-gradient(135deg in oklch shorter hue, #966b69 0%, #6b3331 50%, #320710 100%);
  --brand-gradient-hero-ink: #ffffff;
  /* button — worst-case contrast: white 5.17:1 AA, black 2.96:1 */
  --brand-gradient-button: linear-gradient(180deg in oklch shorter hue, #d1273a 0%, #b40023 100%);
  --brand-gradient-button-hover: linear-gradient(180deg in oklch shorter hue, #dc3443 0%, #bf062c 100%);
  --brand-gradient-button-active: linear-gradient(180deg in oklch shorter hue, #c61732 0%, #a9001b 100%);
  --brand-gradient-button-ink: #ffffff;
}

svg · brand gradient

<svg xmlns="http://www.w3.org/2000/svg" width="1440" height="600" viewBox="0 0 1440 600"><defs><linearGradient id="bs-gradient" gradientUnits="userSpaceOnUse" x1="210" y1="-210" x2="1230" y2="810"><stop offset="0%" stop-color="#ff8786"/><stop offset="3.57%" stop-color="#fd8281"/><stop offset="7.14%" stop-color="#fa7d7c"/><stop offset="10.71%" stop-color="#f87778"/><stop offset="14.29%" stop-color="#f67273"/><stop offset="17.86%" stop-color="#f36c6e"/><stop offset="21.43%" stop-color="#f16769"/><stop offset="25%" stop-color="#ee6164"/><stop offset="28.57%" stop-color="#ec5b60"/><stop offset="32.14%" stop-color="#e9565b"/><stop offset="35.71%" stop-color="#e75056"/><stop offset="39.29%" stop-color="#e44951"/><stop offset="42.86%" stop-color="#e1434d"/><stop offset="46.43%" stop-color="#df3c48"/><stop offset="50%" stop-color="#dc3443"/><stop offset="53.57%" stop-color="#d73140"/><stop offset="57.14%" stop-color="#d22e3c"/><stop offset="60.71%" stop-color="#cc2b39"/><stop offset="64.29%" stop-color="#c72836"/><stop offset="67.86%" stop-color="#c22433"/><stop offset="71.43%" stop-color="#bd2130"/><stop offset="75%" stop-color="#b81e2c"/><stop offset="78.57%" stop-color="#b31a29"/><stop offset="82.14%" stop-color="#ae1726"/><stop offset="85.71%" stop-color="#a91323"/><stop offset="89.29%" stop-color="#a40e20"/><stop offset="92.86%" stop-color="#9f091c"/><stop offset="96.43%" stop-color="#9a0419"/><stop offset="100%" stop-color="#950016"/></linearGradient></defs><rect width="1440" height="600" fill="url(#bs-gradient)"/></svg>

dtcg · tokens.json

{
  "gradient": {
    "brand": {
      "$type": "gradient",
      "$value": [
        {
          "color": {
            "colorSpace": "srgb",
            "components": [
              1,
              0.529,
              0.525
            ],
            "hex": "#ff8786"
          },
          "position": 0
        },
        {
          "color": {
            "colorSpace": "srgb",
            "components": [
              0.863,
              0.204,
              0.263
            ],
            "hex": "#dc3443"
          },
          "position": 0.5
        },
        {
          "color": {
            "colorSpace": "srgb",
            "components": [
              0.584,
              0,
              0.086
            ],
            "hex": "#950016"
          },
          "position": 1
        }
      ],
      "$extensions": {
        "com.brandsweets": {
          "kind": "linear",
          "css": "linear-gradient(135deg in oklch shorter hue, #ff8786 0%, #dc3443 50%, #950016 100%)",
          "interpolation": "oklch",
          "hue": "shorter",
          "angle": 135,
          "name": "brand",
          "contrast": {
            "white": {
              "ratio": 2.317,
              "at": 0,
              "passesAA": false,
              "passesAALarge": false
            },
            "black": {
              "ratio": 2.289,
              "at": 1,
              "passesAA": false,
              "passesAALarge": false
            },
            "suggestedInk": "#ffffff"
          }
        }
      },
      "$description": "The canonical brand gradient (--brand-gradient)."
    },
    "hero": {
      "$type": "gradient",
      "$value": [
        {
          "color": {
            "colorSpace": "srgb",
            "components": [
              0.588,
              0.42,
              0.412
            ],
            "hex": "#966b69"
          },
          "position": 0
        },
        {
          "color": {
            "colorSpace": "srgb",
            "components": [
              0.42,
              0.2,
              0.192
            ],
            "hex": "#6b3331"
          },
          "position": 0.5
        },
        {
          "color": {
            "colorSpace": "srgb",
            "components": [
              0.196,
              0.027,
              0.063
            ],
            "hex": "#320710"
          },
          "position": 1
        }
      ],
      "$extensions": {
        "com.brandsweets": {
          "kind": "linear",
          "css": "linear-gradient(135deg in oklch shorter hue, #966b69 0%, #6b3331 50%, #320710 100%)",
          "interpolation": "oklch",
          "hue": "shorter",
          "angle": 135,
          "name": "hero",
          "ink": "#ffffff",
          "contrast": {
            "white": {
              "ratio": 4.561,
              "at": 0,
              "passesAA": true,
              "passesAALarge": true
            },
            "black": {
              "ratio": 1.173,
              "at": 1,
              "passesAA": false,
              "passesAALarge": false
            },
            "suggestedInk": "#ffffff"
          }
        }
      },
      "$description": "Low-chroma hero background with a text-safe ink (--brand-gradient-hero)."
    },
    "button": {
      "$type": "gradient",
      "$value": [
        {
          "color": {
            "colorSpace": "srgb",
            "components": [
              0.82,
              0.153,
              0.227
            ],
            "hex": "#d1273a"
          },
          "position": 0
        },
        {
          "color": {
            "colorSpace": "srgb",
            "components": [
              0.706,
              0,
              0.137
            ],
            "hex": "#b40023"
          },
          "position": 1
        }
      ],
      "$extensions": {
        "com.brandsweets": {
          "kind": "linear",
          "css": "linear-gradient(180deg in oklch shorter hue, #d1273a 0%, #b40023 100%)",
          "interpolation": "oklch",
          "hue": "shorter",
          "angle": 180,
          "name": "button",
          "ink": "#ffffff",
          "states": {
            "hover": "linear-gradient(180deg in oklch shorter hue, #dc3443 0%, #bf062c 100%)",
            "active": "linear-gradient(180deg in oklch shorter hue, #c61732 0%, #a9001b 100%)"
          },
          "contrast": {
            "white": {
              "ratio": 5.169,
              "at": 0,
              "passesAA": true,
              "passesAALarge": true
            },
            "black": {
              "ratio": 2.965,
              "at": 1,
              "passesAA": false,
              "passesAALarge": false
            },
            "suggestedInk": "#ffffff"
          }
        }
      },
      "$description": "Button / CTA surface with hover and active states (--brand-gradient-button)."
    }
  }
}

Colours

#dc3443 #e43c44 #00828c

mcpConnect your agent — Redfin's gradients on demand

live endpoint

Point any MCP client at the shared gradients endpoint and your agent gets the same engine as this page — make_gradient returns CSS with the interpolation space, Tailwind v4, SVG, a PNG URL, a DTCG token and the contrast report in one call; brand_gradients derives the whole contact sheet from a brand or a palette. Read-only, no key. Every gradient is a /gradients/new/… link: open it, refine, paste it back.

endpointhttps://mcp.brandsweets.com/gradients/mcp

claude mcp add --transport http brandsweets-gradients https://mcp.brandsweets.com/gradients/mcp

try this prompt

›brand_gradients for redfin-com — give me the hero CSS and the ink that passes AA, then a version in oklch

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Redfin and its marks belong to their owner. This page uses the name nominatively to describe gradients derived from the brand's published colour values; it does not reproduce logos or other brand assets, and it is not affiliated with or endorsed by Redfin. Owner of this brand? Request a correction or removal → Machine-readable: gradients.md