Brand gradient

Puma gradient

The gradient Puma's published colour tokens imply, derived by a pure function of the palette: primary → secondary in OKLab (OKLCH shorter hue when the hues are more than 140° apart; a tonal ramp when they are within ΔE 0.15), then a hero background with an ink that passes AA at the worst point along the line, a button surface with hover and active states, and the variant contact sheet. Same inputs, same gradients, forever — which is what makes them citable; the same values are served as --brand-gradient in the brand's brand.css.

#191919 #a78b55 #27455c

Open in the maker Puma colors →Full brand page →sports

Source: puma.com
Extracted: 2 September 2026
Version: 3

Puma

white text · worst 3.25:1 · AA large

white 3.25 AA largeblack 1.19 failsbanding medium

Hero and button

Hero background

Open in maker →

Chroma ×0.35 so it can carry text; ink white (inkFor at the midpoint). L shifted −0.09 until the ink passes AA at the worst point (4.67:1).

white 4.67 AAblack 1.04 failsbanding medium

css

linear-gradient(135deg in oklab, #070707 0%, #7d7361 100%)

tailwind v4

bg-linear-to-br/oklab from-[#070707] to-[#7d7361]

Button / CTA

Open in maker →

ΔL 0.08 top→bottom in the primary's hue (a lit surface, not a rainbow); hover L +0.03, active L −0.03. White ink passes AA on the surface and both states (worst 14.35:1).

white 15.91 AAblack 1.10 failsbanding high

Get started

hover

active

label ink passes AA on all three

css

linear-gradient(180deg in oklch shorter hue, #222222 0%, #101010 100%)

tailwind v4

bg-linear-to-b/oklch from-[#222222] to-[#101010]

Variants

Tonal ramp

Open in maker →

white 9.44 AAblack 1.00 failsbanding medium

css

linear-gradient(135deg in oklch shorter hue, #464646 0%, #191919 50%, #000000 100%)

tailwind v4

bg-linear-to-br/oklch from-[#464646] via-[#191919] to-[#000000]

Analogous

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Primary #191919 is achromatic — harmony rotates #a78b55 instead. Partner hue from the analogous rule at the source colour's lightness.

white 3.24 AA largeblack 6.28 AAbanding high

css

linear-gradient(135deg in oklab, #a78b55 0%, #be7e54 100%)

tailwind v4

bg-linear-to-br/oklab from-[#a78b55] to-[#be7e54]

Complementary

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Primary #191919 is achromatic — harmony rotates #a78b55 instead. Partner hue from the complementary rule at the source colour's lightness. ΔH 180° > 140° — interpolating in oklch (shorter hue) keeps the midpoint saturated.

white 3.24 AA largeblack 6.16 AAbanding high

css

linear-gradient(135deg in oklch shorter hue, #a78b55 0%, #6b8ed3 100%)

tailwind v4

bg-linear-to-br/oklch from-[#a78b55] to-[#6b8ed3]

Triadic

Open in maker →

Primary #191919 is achromatic — harmony rotates #a78b55 instead. Partner hue from the triadic rule at the source colour's lightness.

white 3.14 AA largeblack 6.45 AAbanding high

css

linear-gradient(135deg in oklab, #a78b55 0%, #5c9ba1 100%)

tailwind v4

bg-linear-to-br/oklab from-[#a78b55] to-[#5c9ba1]

Report — brand gradient

white ink: worst 3.25:1 at 100% (AA-large only); black ink: worst 1.19:1 at 0% (fails AA) → use white text.
Body text fails AA everywhere on this gradient; large text (≥24px / 19px bold) is fine. Add a scrim or lower the chroma for body copy.
Banding medium: ~10px bands at 1440px — add grain 21 (≈2% soft-light noise) or shorten the ramp.

Export

The custom properties below are byte-identical to the gradient block in brand.css; the DTCG token is what tokens.json carries.

css custom properties · brand.css

:root {
  /* Brand gradient (derived) */
  /* worst-case contrast: white 3.25:1 AA-large, black 1.19:1 */
  --brand-gradient: linear-gradient(135deg in oklab, #191919 0%, #a78b55 100%);
  /* hero — worst-case contrast: white 4.67:1 AA, black 1.04:1; ink passes AA at the worst point */
  --brand-gradient-hero: linear-gradient(135deg in oklab, #070707 0%, #7d7361 100%);
  --brand-gradient-hero-ink: #ffffff;
  /* button — worst-case contrast: white 15.91:1 AA, black 1.10:1 */
  --brand-gradient-button: linear-gradient(180deg in oklch shorter hue, #222222 0%, #101010 100%);
  --brand-gradient-button-hover: linear-gradient(180deg in oklch shorter hue, #2a2a2a 0%, #171717 100%);
  --brand-gradient-button-active: linear-gradient(180deg in oklch shorter hue, #1b1b1b 0%, #0a0a0a 100%);
  --brand-gradient-button-ink: #ffffff;
}

svg · brand gradient

<svg xmlns="http://www.w3.org/2000/svg" width="1440" height="600" viewBox="0 0 1440 600"><defs><linearGradient id="bs-gradient" gradientUnits="userSpaceOnUse" x1="210" y1="-210" x2="1230" y2="810"><stop offset="0%" stop-color="#191919"/><stop offset="7.14%" stop-color="#22201d"/><stop offset="14.29%" stop-color="#2b2722"/><stop offset="21.43%" stop-color="#342f26"/><stop offset="28.57%" stop-color="#3d372a"/><stop offset="35.71%" stop-color="#473e2e"/><stop offset="42.86%" stop-color="#514633"/><stop offset="50%" stop-color="#5b4f37"/><stop offset="57.14%" stop-color="#65573b"/><stop offset="64.29%" stop-color="#705f40"/><stop offset="71.43%" stop-color="#7b6844"/><stop offset="78.57%" stop-color="#857048"/><stop offset="85.71%" stop-color="#90794c"/><stop offset="92.86%" stop-color="#9c8251"/><stop offset="100%" stop-color="#a78b55"/></linearGradient></defs><rect width="1440" height="600" fill="url(#bs-gradient)"/></svg>

dtcg · tokens.json

{
  "gradient": {
    "brand": {
      "$type": "gradient",
      "$value": [
        {
          "color": {
            "colorSpace": "srgb",
            "components": [
              0.098,
              0.098,
              0.098
            ],
            "hex": "#191919"
          },
          "position": 0
        },
        {
          "color": {
            "colorSpace": "srgb",
            "components": [
              0.655,
              0.545,
              0.333
            ],
            "hex": "#a78b55"
          },
          "position": 1
        }
      ],
      "$extensions": {
        "com.brandsweets": {
          "kind": "linear",
          "css": "linear-gradient(135deg in oklab, #191919 0%, #a78b55 100%)",
          "interpolation": "oklab",
          "angle": 135,
          "name": "brand",
          "contrast": {
            "white": {
              "ratio": 3.247,
              "at": 1,
              "passesAA": false,
              "passesAALarge": true
            },
            "black": {
              "ratio": 1.194,
              "at": 0,
              "passesAA": false,
              "passesAALarge": false
            },
            "suggestedInk": "#ffffff"
          }
        }
      },
      "$description": "The canonical brand gradient (--brand-gradient)."
    },
    "hero": {
      "$type": "gradient",
      "$value": [
        {
          "color": {
            "colorSpace": "srgb",
            "components": [
              0.027,
              0.027,
              0.027
            ],
            "hex": "#070707"
          },
          "position": 0
        },
        {
          "color": {
            "colorSpace": "srgb",
            "components": [
              0.49,
              0.451,
              0.38
            ],
            "hex": "#7d7361"
          },
          "position": 1
        }
      ],
      "$extensions": {
        "com.brandsweets": {
          "kind": "linear",
          "css": "linear-gradient(135deg in oklab, #070707 0%, #7d7361 100%)",
          "interpolation": "oklab",
          "angle": 135,
          "name": "hero",
          "ink": "#ffffff",
          "contrast": {
            "white": {
              "ratio": 4.67,
              "at": 1,
              "passesAA": true,
              "passesAALarge": true
            },
            "black": {
              "ratio": 1.042,
              "at": 0,
              "passesAA": false,
              "passesAALarge": false
            },
            "suggestedInk": "#ffffff"
          }
        }
      },
      "$description": "Low-chroma hero background with a text-safe ink (--brand-gradient-hero)."
    },
    "button": {
      "$type": "gradient",
      "$value": [
        {
          "color": {
            "colorSpace": "srgb",
            "components": [
              0.133,
              0.133,
              0.133
            ],
            "hex": "#222222"
          },
          "position": 0
        },
        {
          "color": {
            "colorSpace": "srgb",
            "components": [
              0.063,
              0.063,
              0.063
            ],
            "hex": "#101010"
          },
          "position": 1
        }
      ],
      "$extensions": {
        "com.brandsweets": {
          "kind": "linear",
          "css": "linear-gradient(180deg in oklch shorter hue, #222222 0%, #101010 100%)",
          "interpolation": "oklch",
          "hue": "shorter",
          "angle": 180,
          "name": "button",
          "ink": "#ffffff",
          "states": {
            "hover": "linear-gradient(180deg in oklch shorter hue, #2a2a2a 0%, #171717 100%)",
            "active": "linear-gradient(180deg in oklch shorter hue, #1b1b1b 0%, #0a0a0a 100%)"
          },
          "contrast": {
            "white": {
              "ratio": 15.91,
              "at": 0,
              "passesAA": true,
              "passesAALarge": true
            },
            "black": {
              "ratio": 1.104,
              "at": 0.9841,
              "passesAA": false,
              "passesAALarge": false
            },
            "suggestedInk": "#ffffff"
          }
        }
      },
      "$description": "Button / CTA surface with hover and active states (--brand-gradient-button)."
    }
  }
}

Colours

#191919 #a78b55 #27455c

mcpConnect your agent — Puma's gradients on demand

live endpoint

Point any MCP client at the shared gradients endpoint and your agent gets the same engine as this page — make_gradient returns CSS with the interpolation space, Tailwind v4, SVG, a PNG URL, a DTCG token and the contrast report in one call; brand_gradients derives the whole contact sheet from a brand or a palette. Read-only, no key. Every gradient is a /gradients/new/… link: open it, refine, paste it back.

endpointhttps://mcp.brandsweets.com/gradients/mcp

claude mcp add --transport http brandsweets-gradients https://mcp.brandsweets.com/gradients/mcp

try this prompt

›brand_gradients for puma-com — give me the hero CSS and the ink that passes AA, then a version in oklch

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Puma and its marks belong to their owner. This page uses the name nominatively to describe gradients derived from the brand's published colour values; it does not reproduce logos or other brand assets, and it is not affiliated with or endorsed by Puma. Owner of this brand? Request a correction or removal → Machine-readable: gradients.md