Brand gradient

Pepsi gradient

The gradient Pepsi's published colour tokens imply, derived by a pure function of the palette: primary → secondary in OKLab (OKLCH shorter hue when the hues are more than 140° apart; a tonal ramp when they are within ΔE 0.15), then a hero background with an ink that passes AA at the worst point along the line, a button surface with hover and active states, and the variant contact sheet. Same inputs, same gradients, forever — which is what makes them citable; the same values are served as --brand-gradient in the brand's brand.css.

#0e0e96 #e32934

Open in the maker Pepsi colors →Full brand page →Beverages

Source: pepsi.com
Extracted: 2 September 2026
Version: 6

Pepsi

white text · worst 4.53:1 · AA

white 4.53 AAblack 1.52 failsbanding medium

Hero and button

Hero background

Open in maker →

Chroma ×0.35 so it can carry text; ink white (inkFor at the midpoint). L shifted −0.02 until the ink passes AA at the worst point (4.58:1).

white 4.58 AAblack 1.50 failsbanding medium

css

linear-gradient(135deg in oklab, #1e2a50 0%, #a16661 100%)

tailwind v4

bg-linear-to-br/oklab from-[#1e2a50] to-[#a16661]

Button / CTA

Open in maker →

ΔL 0.08 top→bottom in the primary's hue (a lit surface, not a rainbow); hover L +0.03, active L −0.03. White ink passes AA on the surface and both states (worst 10.41:1).

white 11.76 AAblack 1.38 failsbanding high

Get started

hover

active

label ink passes AA on all three

css

linear-gradient(180deg in oklch shorter hue, #1322a3 0%, #0c0089 100%)

tailwind v4

bg-linear-to-b/oklch from-[#1322a3] to-[#0c0089]

Variants

Tonal ramp

Open in maker →

white 6.36 AAblack 1.06 failsbanding high

css

linear-gradient(135deg in oklch shorter hue, #3053d3 0%, #0e0e96 50%, #020037 100%)

tailwind v4

bg-linear-to-br/oklch from-[#3053d3] via-[#0e0e96] to-[#020037]

Analogous

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Partner hue from the analogous rule at the source colour's lightness.

white 12.54 AAblack 1.52 failsbanding high

css

linear-gradient(135deg in oklab, #0e0e96 0%, #06374f 100%)

tailwind v4

bg-linear-to-br/oklab from-[#0e0e96] to-[#06374f]

Complementary

Open in maker →

Partner hue from the complementary rule at the source colour's lightness. ΔH 180° > 140° — interpolating in oklch (shorter hue) keeps the midpoint saturated.

white 12.73 AAblack 1.50 failsbanding high

css

linear-gradient(135deg in oklch shorter hue, #0e0e96 0%, #403005 100%)

tailwind v4

bg-linear-to-br/oklch from-[#0e0e96] to-[#403005]

Triadic

Open in maker →

Partner hue from the triadic rule at the source colour's lightness.

white 13.15 AAblack 1.52 failsbanding high

css

linear-gradient(135deg in oklab, #0e0e96 0%, #62080a 100%)

tailwind v4

bg-linear-to-br/oklab from-[#0e0e96] to-[#62080a]

Report — brand gradient

white ink: worst 4.53:1 at 100% (AA); black ink: worst 1.52:1 at 0% (fails AA) → use white text.
Banding medium: ~7px bands at 1440px — add grain 12 (≈2% soft-light noise) or shorten the ramp.

Export

The custom properties below are byte-identical to the gradient block in brand.css; the DTCG token is what tokens.json carries.

css custom properties · brand.css

:root {
  /* Brand gradient (derived) */
  /* worst-case contrast: white 4.53:1 AA, black 1.52:1 */
  --brand-gradient: linear-gradient(135deg in oklab, #0e0e96 0%, #e32934 100%);
  /* hero — worst-case contrast: white 4.58:1 AA, black 1.50:1; ink passes AA at the worst point */
  --brand-gradient-hero: linear-gradient(135deg in oklab, #1e2a50 0%, #a16661 100%);
  --brand-gradient-hero-ink: #ffffff;
  /* button — worst-case contrast: white 11.76:1 AA, black 1.38:1 */
  --brand-gradient-button: linear-gradient(180deg in oklch shorter hue, #1322a3 0%, #0c0089 100%);
  --brand-gradient-button-hover: linear-gradient(180deg in oklch shorter hue, #182dad 0%, #0d0793 100%);
  --brand-gradient-button-active: linear-gradient(180deg in oklch shorter hue, #0f1499 0%, #0a0079 100%);
  --brand-gradient-button-ink: #ffffff;
}

svg · brand gradient

<svg xmlns="http://www.w3.org/2000/svg" width="1440" height="600" viewBox="0 0 1440 600"><defs><linearGradient id="bs-gradient" gradientUnits="userSpaceOnUse" x1="210" y1="-210" x2="1230" y2="810"><stop offset="0%" stop-color="#0e0e96"/><stop offset="7.14%" stop-color="#1e1e92"/><stop offset="14.29%" stop-color="#2e288d"/><stop offset="21.43%" stop-color="#3c2f89"/><stop offset="28.57%" stop-color="#4b3584"/><stop offset="35.71%" stop-color="#5a397f"/><stop offset="42.86%" stop-color="#693c79"/><stop offset="50%" stop-color="#773e74"/><stop offset="57.14%" stop-color="#863f6d"/><stop offset="64.29%" stop-color="#963f67"/><stop offset="71.43%" stop-color="#a53e5f"/><stop offset="78.57%" stop-color="#b43c57"/><stop offset="85.71%" stop-color="#c4384e"/><stop offset="92.86%" stop-color="#d33242"/><stop offset="100%" stop-color="#e32934"/></linearGradient></defs><rect width="1440" height="600" fill="url(#bs-gradient)"/></svg>

dtcg · tokens.json

{
  "gradient": {
    "brand": {
      "$type": "gradient",
      "$value": [
        {
          "color": {
            "colorSpace": "srgb",
            "components": [
              0.055,
              0.055,
              0.588
            ],
            "hex": "#0e0e96"
          },
          "position": 0
        },
        {
          "color": {
            "colorSpace": "srgb",
            "components": [
              0.89,
              0.161,
              0.204
            ],
            "hex": "#e32934"
          },
          "position": 1
        }
      ],
      "$extensions": {
        "com.brandsweets": {
          "kind": "linear",
          "css": "linear-gradient(135deg in oklab, #0e0e96 0%, #e32934 100%)",
          "interpolation": "oklab",
          "angle": 135,
          "name": "brand",
          "contrast": {
            "white": {
              "ratio": 4.533,
              "at": 1,
              "passesAA": true,
              "passesAALarge": true
            },
            "black": {
              "ratio": 1.522,
              "at": 0,
              "passesAA": false,
              "passesAALarge": false
            },
            "suggestedInk": "#ffffff"
          }
        }
      },
      "$description": "The canonical brand gradient (--brand-gradient)."
    },
    "hero": {
      "$type": "gradient",
      "$value": [
        {
          "color": {
            "colorSpace": "srgb",
            "components": [
              0.118,
              0.165,
              0.314
            ],
            "hex": "#1e2a50"
          },
          "position": 0
        },
        {
          "color": {
            "colorSpace": "srgb",
            "components": [
              0.631,
              0.4,
              0.38
            ],
            "hex": "#a16661"
          },
          "position": 1
        }
      ],
      "$extensions": {
        "com.brandsweets": {
          "kind": "linear",
          "css": "linear-gradient(135deg in oklab, #1e2a50 0%, #a16661 100%)",
          "interpolation": "oklab",
          "angle": 135,
          "name": "hero",
          "ink": "#ffffff",
          "contrast": {
            "white": {
              "ratio": 4.577,
              "at": 1,
              "passesAA": true,
              "passesAALarge": true
            },
            "black": {
              "ratio": 1.502,
              "at": 0,
              "passesAA": false,
              "passesAALarge": false
            },
            "suggestedInk": "#ffffff"
          }
        }
      },
      "$description": "Low-chroma hero background with a text-safe ink (--brand-gradient-hero)."
    },
    "button": {
      "$type": "gradient",
      "$value": [
        {
          "color": {
            "colorSpace": "srgb",
            "components": [
              0.075,
              0.133,
              0.639
            ],
            "hex": "#1322a3"
          },
          "position": 0
        },
        {
          "color": {
            "colorSpace": "srgb",
            "components": [
              0.047,
              0,
              0.537
            ],
            "hex": "#0c0089"
          },
          "position": 1
        }
      ],
      "$extensions": {
        "com.brandsweets": {
          "kind": "linear",
          "css": "linear-gradient(180deg in oklch shorter hue, #1322a3 0%, #0c0089 100%)",
          "interpolation": "oklch",
          "hue": "shorter",
          "angle": 180,
          "name": "button",
          "ink": "#ffffff",
          "states": {
            "hover": "linear-gradient(180deg in oklch shorter hue, #182dad 0%, #0d0793 100%)",
            "active": "linear-gradient(180deg in oklch shorter hue, #0f1499 0%, #0a0079 100%)"
          },
          "contrast": {
            "white": {
              "ratio": 11.762,
              "at": 0,
              "passesAA": true,
              "passesAALarge": true
            },
            "black": {
              "ratio": 1.377,
              "at": 1,
              "passesAA": false,
              "passesAALarge": false
            },
            "suggestedInk": "#ffffff"
          }
        }
      },
      "$description": "Button / CTA surface with hover and active states (--brand-gradient-button)."
    }
  }
}

Colours

#0e0e96 #e32934

mcpConnect your agent — Pepsi's gradients on demand

live endpoint

Point any MCP client at the shared gradients endpoint and your agent gets the same engine as this page — make_gradient returns CSS with the interpolation space, Tailwind v4, SVG, a PNG URL, a DTCG token and the contrast report in one call; brand_gradients derives the whole contact sheet from a brand or a palette. Read-only, no key. Every gradient is a /gradients/new/… link: open it, refine, paste it back.

endpointhttps://mcp.brandsweets.com/gradients/mcp

claude mcp add --transport http brandsweets-gradients https://mcp.brandsweets.com/gradients/mcp

try this prompt

›brand_gradients for pepsi-com — give me the hero CSS and the ink that passes AA, then a version in oklch

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Pepsi and its marks belong to their owner. This page uses the name nominatively to describe gradients derived from the brand's published colour values; it does not reproduce logos or other brand assets, and it is not affiliated with or endorsed by Pepsi. Owner of this brand? Request a correction or removal → Machine-readable: gradients.md