Brand gradient

Oreo gradient

The gradient Oreo's published colour tokens imply, derived by a pure function of the palette: primary → secondary in OKLab (OKLCH shorter hue when the hues are more than 140° apart; a tonal ramp when they are within ΔE 0.15), then a hero background with an ink that passes AA at the worst point along the line, a button surface with hover and active states, and the variant contact sheet. Same inputs, same gradients, forever — which is what makes them citable; the same values are served as --brand-gradient in the brand's brand.css.

#0047d9 #0040c3 #ffb5e0

Open in the maker Oreo colors →Full brand page →food-bev

Source: oreo.com
Extracted: 2 September 2026
Version: 2

Oreo

white text · worst 3.40:1 · AA large

white 3.40 AA largeblack 1.45 failsbanding high

Hero and button

Hero background

Open in maker →

Chroma ×0.35 so it can carry text; ink white (inkFor at the midpoint). L shifted −0.08 until the ink passes AA at the worst point (4.59:1).

white 4.59 AAblack 1.20 failsbanding high

css

linear-gradient(135deg in oklch shorter hue, #5f769e 0%, #2b4371 50%, #0c163d 100%)

tailwind v4

bg-linear-to-br/oklch from-[#5f769e] via-[#2b4371] to-[#0c163d]

Button / CTA

Open in maker →

ΔL 0.08 top→bottom in the primary's hue (a lit surface, not a rainbow); hover L +0.03, active L −0.03. White ink passes AA on the surface and both states (worst 5.30:1).

white 6.04 AAblack 2.43 failsbanding high

Get started

hover

active

label ink passes AA on all three

css

linear-gradient(180deg in oklch shorter hue, #1055e7 0%, #0038cb 100%)

tailwind v4

bg-linear-to-b/oklch from-[#1055e7] to-[#0038cb]

Variants

Tonal ramp

Open in maker →

white 3.40 AA largeblack 1.45 failsbanding high

css

linear-gradient(135deg in oklch shorter hue, #4687ff 0%, #0047d9 50%, #000098 100%)

tailwind v4

bg-linear-to-br/oklch from-[#4687ff] via-[#0047d9] to-[#000098]

Analogous

Open in maker →

Partner hue from the analogous rule at the source colour's lightness.

white 6.56 AAblack 2.89 failsbanding high

css

linear-gradient(135deg in oklab, #0047d9 0%, #006489 100%)

tailwind v4

bg-linear-to-br/oklab from-[#0047d9] to-[#006489]

Complementary

Open in maker →

Partner hue from the complementary rule at the source colour's lightness. ΔH 180° > 140° — interpolating in oklch (shorter hue) keeps the midpoint saturated.

white 6.84 AAblack 2.78 failsbanding medium

css

linear-gradient(135deg in oklch shorter hue, #0047d9 0%, #765500 100%)

tailwind v4

bg-linear-to-br/oklch from-[#0047d9] to-[#765500]

Triadic

Open in maker →

Partner hue from the triadic rule at the source colour's lightness.

white 7.08 AAblack 2.79 failsbanding medium

css

linear-gradient(135deg in oklab, #0047d9 0%, #ad0023 100%)

tailwind v4

bg-linear-to-br/oklab from-[#0047d9] to-[#ad0023]

Report — brand gradient

white ink: worst 3.40:1 at 0% (AA-large only); black ink: worst 1.45:1 at 100% (fails AA) → use white text.
Body text fails AA everywhere on this gradient; large text (≥24px / 19px bold) is fine. Add a scrim or lower the chroma for body copy.
Banding high: ~10px bands at 1440px — add grain 21 (≈2% soft-light noise) or shorten the ramp.

Export

The custom properties below are byte-identical to the gradient block in brand.css; the DTCG token is what tokens.json carries.

css custom properties · brand.css

:root {
  /* Brand gradient (derived) */
  /* worst-case contrast: white 3.40:1 AA-large, black 1.45:1 */
  --brand-gradient: linear-gradient(135deg in oklch shorter hue, #4687ff 0%, #0047d9 50%, #000098 100%);
  /* hero — worst-case contrast: white 4.59:1 AA, black 1.20:1; ink passes AA at the worst point */
  --brand-gradient-hero: linear-gradient(135deg in oklch shorter hue, #5f769e 0%, #2b4371 50%, #0c163d 100%);
  --brand-gradient-hero-ink: #ffffff;
  /* button — worst-case contrast: white 6.04:1 AA, black 2.43:1 */
  --brand-gradient-button: linear-gradient(180deg in oklch shorter hue, #1055e7 0%, #0038cb 100%);
  --brand-gradient-button-hover: linear-gradient(180deg in oklch shorter hue, #1a5ff2 0%, #0043d5 100%);
  --brand-gradient-button-active: linear-gradient(180deg in oklch shorter hue, #034bdd 0%, #002dc1 100%);
  --brand-gradient-button-ink: #ffffff;
}

svg · brand gradient

<svg xmlns="http://www.w3.org/2000/svg" width="1440" height="600" viewBox="0 0 1440 600"><defs><linearGradient id="bs-gradient" gradientUnits="userSpaceOnUse" x1="210" y1="-210" x2="1230" y2="810"><stop offset="0%" stop-color="#4687ff"/><stop offset="3.57%" stop-color="#4183fc"/><stop offset="7.14%" stop-color="#3d7efa"/><stop offset="10.71%" stop-color="#387af7"/><stop offset="14.29%" stop-color="#3476f4"/><stop offset="17.86%" stop-color="#2f71f2"/><stop offset="21.43%" stop-color="#2a6def"/><stop offset="25%" stop-color="#2668ec"/><stop offset="28.57%" stop-color="#2164e9"/><stop offset="32.14%" stop-color="#1c5fe7"/><stop offset="35.71%" stop-color="#175be4"/><stop offset="39.29%" stop-color="#1156e1"/><stop offset="42.86%" stop-color="#0b51df"/><stop offset="46.43%" stop-color="#054cdc"/><stop offset="50%" stop-color="#0047d9"/><stop offset="53.57%" stop-color="#0043d4"/><stop offset="57.14%" stop-color="#003fcf"/><stop offset="60.71%" stop-color="#003bcb"/><stop offset="64.29%" stop-color="#0037c6"/><stop offset="67.86%" stop-color="#0033c1"/><stop offset="71.43%" stop-color="#002fbd"/><stop offset="75%" stop-color="#002ab8"/><stop offset="78.57%" stop-color="#0026b3"/><stop offset="82.14%" stop-color="#0021af"/><stop offset="85.71%" stop-color="#001caa"/><stop offset="89.29%" stop-color="#0016a6"/><stop offset="92.86%" stop-color="#0010a1"/><stop offset="96.43%" stop-color="#00089d"/><stop offset="100%" stop-color="#000098"/></linearGradient></defs><rect width="1440" height="600" fill="url(#bs-gradient)"/></svg>

dtcg · tokens.json

{
  "gradient": {
    "brand": {
      "$type": "gradient",
      "$value": [
        {
          "color": {
            "colorSpace": "srgb",
            "components": [
              0.275,
              0.529,
              1
            ],
            "hex": "#4687ff"
          },
          "position": 0
        },
        {
          "color": {
            "colorSpace": "srgb",
            "components": [
              0,
              0.278,
              0.851
            ],
            "hex": "#0047d9"
          },
          "position": 0.5
        },
        {
          "color": {
            "colorSpace": "srgb",
            "components": [
              0,
              0,
              0.596
            ],
            "hex": "#000098"
          },
          "position": 1
        }
      ],
      "$extensions": {
        "com.brandsweets": {
          "kind": "linear",
          "css": "linear-gradient(135deg in oklch shorter hue, #4687ff 0%, #0047d9 50%, #000098 100%)",
          "interpolation": "oklch",
          "hue": "shorter",
          "angle": 135,
          "name": "brand",
          "contrast": {
            "white": {
              "ratio": 3.404,
              "at": 0,
              "passesAA": false,
              "passesAALarge": true
            },
            "black": {
              "ratio": 1.453,
              "at": 1,
              "passesAA": false,
              "passesAALarge": false
            },
            "suggestedInk": "#ffffff"
          }
        }
      },
      "$description": "The canonical brand gradient (--brand-gradient)."
    },
    "hero": {
      "$type": "gradient",
      "$value": [
        {
          "color": {
            "colorSpace": "srgb",
            "components": [
              0.373,
              0.463,
              0.62
            ],
            "hex": "#5f769e"
          },
          "position": 0
        },
        {
          "color": {
            "colorSpace": "srgb",
            "components": [
              0.169,
              0.263,
              0.443
            ],
            "hex": "#2b4371"
          },
          "position": 0.5
        },
        {
          "color": {
            "colorSpace": "srgb",
            "components": [
              0.047,
              0.086,
              0.239
            ],
            "hex": "#0c163d"
          },
          "position": 1
        }
      ],
      "$extensions": {
        "com.brandsweets": {
          "kind": "linear",
          "css": "linear-gradient(135deg in oklch shorter hue, #5f769e 0%, #2b4371 50%, #0c163d 100%)",
          "interpolation": "oklch",
          "hue": "shorter",
          "angle": 135,
          "name": "hero",
          "ink": "#ffffff",
          "contrast": {
            "white": {
              "ratio": 4.594,
              "at": 0,
              "passesAA": true,
              "passesAALarge": true
            },
            "black": {
              "ratio": 1.198,
              "at": 1,
              "passesAA": false,
              "passesAALarge": false
            },
            "suggestedInk": "#ffffff"
          }
        }
      },
      "$description": "Low-chroma hero background with a text-safe ink (--brand-gradient-hero)."
    },
    "button": {
      "$type": "gradient",
      "$value": [
        {
          "color": {
            "colorSpace": "srgb",
            "components": [
              0.063,
              0.333,
              0.906
            ],
            "hex": "#1055e7"
          },
          "position": 0
        },
        {
          "color": {
            "colorSpace": "srgb",
            "components": [
              0,
              0.22,
              0.796
            ],
            "hex": "#0038cb"
          },
          "position": 1
        }
      ],
      "$extensions": {
        "com.brandsweets": {
          "kind": "linear",
          "css": "linear-gradient(180deg in oklch shorter hue, #1055e7 0%, #0038cb 100%)",
          "interpolation": "oklch",
          "hue": "shorter",
          "angle": 180,
          "name": "button",
          "ink": "#ffffff",
          "states": {
            "hover": "linear-gradient(180deg in oklch shorter hue, #1a5ff2 0%, #0043d5 100%)",
            "active": "linear-gradient(180deg in oklch shorter hue, #034bdd 0%, #002dc1 100%)"
          },
          "contrast": {
            "white": {
              "ratio": 6.043,
              "at": 0,
              "passesAA": true,
              "passesAALarge": true
            },
            "black": {
              "ratio": 2.428,
              "at": 0.9841,
              "passesAA": false,
              "passesAALarge": false
            },
            "suggestedInk": "#ffffff"
          }
        }
      },
      "$description": "Button / CTA surface with hover and active states (--brand-gradient-button)."
    }
  }
}

Colours

#0047d9 #0040c3 #ffb5e0

mcpConnect your agent — Oreo's gradients on demand

live endpoint

Point any MCP client at the shared gradients endpoint and your agent gets the same engine as this page — make_gradient returns CSS with the interpolation space, Tailwind v4, SVG, a PNG URL, a DTCG token and the contrast report in one call; brand_gradients derives the whole contact sheet from a brand or a palette. Read-only, no key. Every gradient is a /gradients/new/… link: open it, refine, paste it back.

endpointhttps://mcp.brandsweets.com/gradients/mcp

claude mcp add --transport http brandsweets-gradients https://mcp.brandsweets.com/gradients/mcp

try this prompt

›brand_gradients for oreo-com — give me the hero CSS and the ink that passes AA, then a version in oklch

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Oreo and its marks belong to their owner. This page uses the name nominatively to describe gradients derived from the brand's published colour values; it does not reproduce logos or other brand assets, and it is not affiliated with or endorsed by Oreo. Owner of this brand? Request a correction or removal → Machine-readable: gradients.md