Brand gradient

Netlify gradient

The gradient Netlify's published colour tokens imply, derived by a pure function of the palette: primary → secondary in OKLab (OKLCH shorter hue when the hues are more than 140° apart; a tonal ramp when they are within ΔE 0.15), then a hero background with an ink that passes AA at the worst point along the line, a button surface with hover and active states, and the variant contact sheet. Same inputs, same gradients, forever — which is what makes them citable; the same values are served as --brand-gradient in the brand's brand.css.

Extracted
Version
7
Verified from the live site at netlify.com on 2 September 2026 (version 7).
Netlify
black text · worst 8.72:1 · AA
white 2.34 failsblack 8.72 AAbanding medium

Hero and button

Aa

Hero background

Open in maker →

Chroma ×0.35 so it can carry text; ink black (inkFor at the midpoint). Passes AA for that ink at the worst point (8.65:1) without adjusting L.

white 2.32 failsblack 8.65 AAbanding high
css
linear-gradient(135deg in oklab, #86aead 0%, #b5a4c2 100%)
tailwind v4
bg-linear-to-br/oklab from-[#86aead] to-[#b5a4c2]
Aa

Button / CTA

Open in maker →

ΔL 0.08 top→bottom in the primary's hue (a lit surface, not a rainbow); hover L +0.03, active L −0.03. Black ink passes AA on the surface and both states (worst 7.00:1).

white 2.04 failsblack 7.75 AAbanding high
Get started
hover
active
label ink passes AA on all three
css
linear-gradient(180deg in oklch shorter hue, #2ac9c9 0%, #00afaf 100%)
tailwind v4
bg-linear-to-b/oklch from-[#2ac9c9] to-[#00afaf]

Variants

Aa
white 1.29 failsblack 4.51 AAbanding high
css
linear-gradient(135deg in oklch shorter hue, #69f7f7 0%, #04bcbc 50%, #008282 100%)
tailwind v4
bg-linear-to-br/oklch from-[#69f7f7] via-[#04bcbc] to-[#008282]
Aa

Partner hue from the analogous rule at the source colour's lightness.

white 2.30 failsblack 8.90 AAbanding high
css
linear-gradient(135deg in oklab, #04bcbc 0%, #04c28c 100%)
tailwind v4
bg-linear-to-br/oklab from-[#04bcbc] to-[#04c28c]
Aa

Complementary

Open in maker →

Partner hue from the complementary rule at the source colour's lightness. ΔH 180° > 140° — interpolating in oklch (shorter hue) keeps the midpoint saturated.

white 2.34 failsblack 7.76 AAbanding medium
css
linear-gradient(135deg in oklch shorter hue, #04bcbc 0%, #ff6e81 100%)
tailwind v4
bg-linear-to-br/oklch from-[#04bcbc] to-[#ff6e81]
Aa

Partner hue from the triadic rule at the source colour's lightness.

white 2.34 failsblack 7.73 AAbanding medium
css
linear-gradient(135deg in oklab, #04bcbc 0%, #d573ff 100%)
tailwind v4
bg-linear-to-br/oklab from-[#04bcbc] to-[#d573ff]

Report — brand gradient

  • white ink: worst 2.34:1 at 2% (fails AA); black ink: worst 8.72:1 at 92% (AA) → use black text.
  • Banding medium: ~7px bands at 1440px — add grain 14 (≈2% soft-light noise) or shorten the ramp.

Export

The custom properties below are byte-identical to the gradient block in brand.css; the DTCG token is what tokens.json carries.

css custom properties · brand.css
:root {
  /* Brand gradient (derived) */
  /* worst-case contrast: white 2.34:1, black 8.72:1 AA */
  --brand-gradient: linear-gradient(135deg in oklab, #04bcbc 0%, #c792ea 100%);
  /* hero — worst-case contrast: white 2.32:1, black 8.65:1 AA; ink passes AA at the worst point */
  --brand-gradient-hero: linear-gradient(135deg in oklab, #86aead 0%, #b5a4c2 100%);
  --brand-gradient-hero-ink: #000000;
  /* button — worst-case contrast: white 2.04:1, black 7.75:1 AA */
  --brand-gradient-button: linear-gradient(180deg in oklch shorter hue, #2ac9c9 0%, #00afaf 100%);
  --brand-gradient-button-hover: linear-gradient(180deg in oklch shorter hue, #3ad3d3 0%, #00b9b9 100%);
  --brand-gradient-button-active: linear-gradient(180deg in oklch shorter hue, #12bfbf 0%, #00a6a6 100%);
  --brand-gradient-button-ink: #000000;
}
svg · brand gradient
<svg xmlns="http://www.w3.org/2000/svg" width="1440" height="600" viewBox="0 0 1440 600"><defs><linearGradient id="bs-gradient" gradientUnits="userSpaceOnUse" x1="210" y1="-210" x2="1230" y2="810"><stop offset="0%" stop-color="#04bcbc"/><stop offset="7.14%" stop-color="#36babf"/><stop offset="14.29%" stop-color="#4db7c3"/><stop offset="21.43%" stop-color="#5eb5c6"/><stop offset="28.57%" stop-color="#6cb2c9"/><stop offset="35.71%" stop-color="#78b0cd"/><stop offset="42.86%" stop-color="#83add0"/><stop offset="50%" stop-color="#8daad3"/><stop offset="57.14%" stop-color="#97a7d7"/><stop offset="64.29%" stop-color="#a0a4da"/><stop offset="71.43%" stop-color="#a8a1dd"/><stop offset="78.57%" stop-color="#b09de0"/><stop offset="85.71%" stop-color="#b89ae4"/><stop offset="92.86%" stop-color="#c096e7"/><stop offset="100%" stop-color="#c792ea"/></linearGradient></defs><rect width="1440" height="600" fill="url(#bs-gradient)"/></svg>
dtcg · tokens.json
{
  "gradient": {
    "brand": {
      "$type": "gradient",
      "$value": [
        {
          "color": {
            "colorSpace": "srgb",
            "components": [
              0.016,
              0.737,
              0.737
            ],
            "hex": "#04bcbc"
          },
          "position": 0
        },
        {
          "color": {
            "colorSpace": "srgb",
            "components": [
              0.78,
              0.573,
              0.918
            ],
            "hex": "#c792ea"
          },
          "position": 1
        }
      ],
      "$extensions": {
        "com.brandsweets": {
          "kind": "linear",
          "css": "linear-gradient(135deg in oklab, #04bcbc 0%, #c792ea 100%)",
          "interpolation": "oklab",
          "angle": 135,
          "name": "brand",
          "contrast": {
            "white": {
              "ratio": 2.342,
              "at": 0.0159,
              "passesAA": false,
              "passesAALarge": false
            },
            "black": {
              "ratio": 8.72,
              "at": 0.9206,
              "passesAA": true,
              "passesAALarge": true
            },
            "suggestedInk": "#000000"
          }
        }
      },
      "$description": "The canonical brand gradient (--brand-gradient)."
    },
    "hero": {
      "$type": "gradient",
      "$value": [
        {
          "color": {
            "colorSpace": "srgb",
            "components": [
              0.525,
              0.682,
              0.678
            ],
            "hex": "#86aead"
          },
          "position": 0
        },
        {
          "color": {
            "colorSpace": "srgb",
            "components": [
              0.71,
              0.643,
              0.761
            ],
            "hex": "#b5a4c2"
          },
          "position": 1
        }
      ],
      "$extensions": {
        "com.brandsweets": {
          "kind": "linear",
          "css": "linear-gradient(135deg in oklab, #86aead 0%, #b5a4c2 100%)",
          "interpolation": "oklab",
          "angle": 135,
          "name": "hero",
          "ink": "#000000",
          "contrast": {
            "white": {
              "ratio": 2.316,
              "at": 0.9524,
              "passesAA": false,
              "passesAALarge": false
            },
            "black": {
              "ratio": 8.652,
              "at": 0.0635,
              "passesAA": true,
              "passesAALarge": true
            },
            "suggestedInk": "#000000"
          }
        }
      },
      "$description": "Low-chroma hero background with a text-safe ink (--brand-gradient-hero)."
    },
    "button": {
      "$type": "gradient",
      "$value": [
        {
          "color": {
            "colorSpace": "srgb",
            "components": [
              0.165,
              0.788,
              0.788
            ],
            "hex": "#2ac9c9"
          },
          "position": 0
        },
        {
          "color": {
            "colorSpace": "srgb",
            "components": [
              0,
              0.686,
              0.686
            ],
            "hex": "#00afaf"
          },
          "position": 1
        }
      ],
      "$extensions": {
        "com.brandsweets": {
          "kind": "linear",
          "css": "linear-gradient(180deg in oklch shorter hue, #2ac9c9 0%, #00afaf 100%)",
          "interpolation": "oklch",
          "hue": "shorter",
          "angle": 180,
          "name": "button",
          "ink": "#000000",
          "states": {
            "hover": "linear-gradient(180deg in oklch shorter hue, #3ad3d3 0%, #00b9b9 100%)",
            "active": "linear-gradient(180deg in oklch shorter hue, #12bfbf 0%, #00a6a6 100%)"
          },
          "contrast": {
            "white": {
              "ratio": 2.04,
              "at": 0,
              "passesAA": false,
              "passesAALarge": false
            },
            "black": {
              "ratio": 7.751,
              "at": 1,
              "passesAA": true,
              "passesAALarge": true
            },
            "suggestedInk": "#000000"
          }
        }
      },
      "$description": "Button / CTA surface with hover and active states (--brand-gradient-button)."
    }
  }
}

Colours

mcpConnect your agent — Netlify's gradients on demand
live endpoint

Point any MCP client at the shared gradients endpoint and your agent gets the same engine as this page — make_gradient returns CSS with the interpolation space, Tailwind v4, SVG, a PNG URL, a DTCG token and the contrast report in one call; brand_gradients derives the whole contact sheet from a brand or a palette. Read-only, no key. Every gradient is a /gradients/new/… link: open it, refine, paste it back.

endpointhttps://mcp.brandsweets.com/gradients/mcp
claude mcp add --transport http brandsweets-gradients https://mcp.brandsweets.com/gradients/mcp
try this prompt

brand_gradients for netlify-com — give me the hero CSS and the ink that passes AA, then a version in oklch

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Netlify and its marks belong to their owner. This page uses the name nominatively to describe gradients derived from the brand's published colour values; it does not reproduce logos or other brand assets, and it is not affiliated with or endorsed by Netlify. Owner of this brand? Request a correction or removal → Machine-readable: gradients.md