Brand gradient

M&M's gradient

The gradient M&M's's published colour tokens imply, derived by a pure function of the palette: primary → secondary in OKLab (OKLCH shorter hue when the hues are more than 140° apart; a tonal ramp when they are within ΔE 0.15), then a hero background with an ink that passes AA at the worst point along the line, a button surface with hover and active states, and the variant contact sheet. Same inputs, same gradients, forever — which is what makes them citable; the same values are served as --brand-gradient in the brand's brand.css.

#040607 #d70100 #5a1f06

Open in the maker M&M's colors →Full brand page →food-bev

Source: mms.com
Extracted: 2 September 2026
Version: 3

M&M's

white text · worst 5.39:1 · AA

white 5.39 AAblack 1.03 failsbanding medium

Hero and button

Hero background

Open in maker →

Chroma ×0.35 so it can carry text; ink white (inkFor at the midpoint). Passes AA for that ink at the worst point (5.00:1) without adjusting L.

white 5.00 AAblack 1.03 failsbanding medium

css

linear-gradient(135deg in oklch shorter hue, #050606 0%, #9b6057 100%)

tailwind v4

bg-linear-to-br/oklch from-[#050606] to-[#9b6057]

Button / CTA

Open in maker →

ΔL 0.08 top→bottom in the primary's hue (a lit surface, not a rainbow); hover L +0.03, active L −0.03. White ink passes AA on the surface and both states (worst 18.49:1).

white 19.40 AAblack 1.01 failsbanding high

Get started

hover

active

label ink passes AA on all three

css

linear-gradient(180deg in oklch shorter hue, #0a0e0f 0%, #010202 100%)

tailwind v4

bg-linear-to-b/oklch from-[#0a0e0f] to-[#010202]

Variants

Tonal ramp

Open in maker →

white 13.67 AAblack 1.00 failsbanding high

css

linear-gradient(135deg in oklch shorter hue, #2b2e30 0%, #040607 50%, #000001 100%)

tailwind v4

bg-linear-to-br/oklch from-[#2b2e30] via-[#040607] to-[#000001]

Analogous

Open in maker →

Partner hue from the analogous rule at the source colour's lightness.

white 20.30 AAblack 1.03 failsbanding high

css

linear-gradient(135deg in oklab, #040607 0%, #040606 100%)

tailwind v4

bg-linear-to-br/oklab from-[#040607] to-[#040606]

Complementary

Open in maker →

Partner hue from the complementary rule at the source colour's lightness. ΔH 178° > 140° — interpolating in oklch (shorter hue) keeps the midpoint saturated.

white 20.27 AAblack 1.03 failsbanding high

css

linear-gradient(135deg in oklch shorter hue, #040607 0%, #080504 100%)

tailwind v4

bg-linear-to-br/oklch from-[#040607] to-[#080504]

Triadic

Open in maker →

Partner hue from the triadic rule at the source colour's lightness.

white 20.28 AAblack 1.03 failsbanding high

css

linear-gradient(135deg in oklab, #040607 0%, #090406 100%)

tailwind v4

bg-linear-to-br/oklab from-[#040607] to-[#090406]

Report — brand gradient

white ink: worst 5.39:1 at 100% (AA); black ink: worst 1.03:1 at 0% (fails AA) → use white text.
Black text disappears completely at 0% (1.00:1 crossing).
Banding medium: ~7px bands at 1440px — add grain 13 (≈2% soft-light noise) or shorten the ramp.

Export

The custom properties below are byte-identical to the gradient block in brand.css; the DTCG token is what tokens.json carries.

css custom properties · brand.css

:root {
  /* Brand gradient (derived) */
  /* worst-case contrast: white 5.39:1 AA, black 1.03:1 */
  --brand-gradient: linear-gradient(135deg in oklch shorter hue, #040607 0%, #d70100 100%);
  /* hero — worst-case contrast: white 5.00:1 AA, black 1.03:1; ink passes AA at the worst point */
  --brand-gradient-hero: linear-gradient(135deg in oklch shorter hue, #050606 0%, #9b6057 100%);
  --brand-gradient-hero-ink: #ffffff;
  /* button — worst-case contrast: white 19.40:1 AA, black 1.01:1 */
  --brand-gradient-button: linear-gradient(180deg in oklch shorter hue, #0a0e0f 0%, #010202 100%);
  --brand-gradient-button-hover: linear-gradient(180deg in oklch shorter hue, #111416 0%, #030505 100%);
  --brand-gradient-button-active: linear-gradient(180deg in oklch shorter hue, #070a0b 0%, #000101 100%);
  --brand-gradient-button-ink: #ffffff;
}

svg · brand gradient

<svg xmlns="http://www.w3.org/2000/svg" width="1440" height="600" viewBox="0 0 1440 600"><defs><linearGradient id="bs-gradient" gradientUnits="userSpaceOnUse" x1="210" y1="-210" x2="1230" y2="810"><stop offset="0%" stop-color="#040607"/><stop offset="7.14%" stop-color="#030c13"/><stop offset="14.29%" stop-color="#041322"/><stop offset="21.43%" stop-color="#0a1831"/><stop offset="28.57%" stop-color="#151c40"/><stop offset="35.71%" stop-color="#241f4f"/><stop offset="42.86%" stop-color="#35205b"/><stop offset="50%" stop-color="#472164"/><stop offset="57.14%" stop-color="#5b206a"/><stop offset="64.29%" stop-color="#701d6b"/><stop offset="71.43%" stop-color="#861967"/><stop offset="78.57%" stop-color="#9c115e"/><stop offset="85.71%" stop-color="#b10450"/><stop offset="92.86%" stop-color="#c50039"/><stop offset="100%" stop-color="#d70100"/></linearGradient></defs><rect width="1440" height="600" fill="url(#bs-gradient)"/></svg>

dtcg · tokens.json

{
  "gradient": {
    "brand": {
      "$type": "gradient",
      "$value": [
        {
          "color": {
            "colorSpace": "srgb",
            "components": [
              0.016,
              0.024,
              0.027
            ],
            "hex": "#040607"
          },
          "position": 0
        },
        {
          "color": {
            "colorSpace": "srgb",
            "components": [
              0.843,
              0.004,
              0
            ],
            "hex": "#d70100"
          },
          "position": 1
        }
      ],
      "$extensions": {
        "com.brandsweets": {
          "kind": "linear",
          "css": "linear-gradient(135deg in oklch shorter hue, #040607 0%, #d70100 100%)",
          "interpolation": "oklch",
          "hue": "shorter",
          "angle": 135,
          "name": "brand",
          "contrast": {
            "white": {
              "ratio": 5.393,
              "at": 1,
              "passesAA": true,
              "passesAALarge": true
            },
            "black": {
              "ratio": 1.034,
              "at": 0,
              "passesAA": false,
              "passesAALarge": false
            },
            "suggestedInk": "#ffffff"
          }
        }
      },
      "$description": "The canonical brand gradient (--brand-gradient)."
    },
    "hero": {
      "$type": "gradient",
      "$value": [
        {
          "color": {
            "colorSpace": "srgb",
            "components": [
              0.02,
              0.024,
              0.024
            ],
            "hex": "#050606"
          },
          "position": 0
        },
        {
          "color": {
            "colorSpace": "srgb",
            "components": [
              0.608,
              0.376,
              0.341
            ],
            "hex": "#9b6057"
          },
          "position": 1
        }
      ],
      "$extensions": {
        "com.brandsweets": {
          "kind": "linear",
          "css": "linear-gradient(135deg in oklch shorter hue, #050606 0%, #9b6057 100%)",
          "interpolation": "oklch",
          "hue": "shorter",
          "angle": 135,
          "name": "hero",
          "ink": "#ffffff",
          "contrast": {
            "white": {
              "ratio": 4.995,
              "at": 1,
              "passesAA": true,
              "passesAALarge": true
            },
            "black": {
              "ratio": 1.035,
              "at": 0,
              "passesAA": false,
              "passesAALarge": false
            },
            "suggestedInk": "#ffffff"
          }
        }
      },
      "$description": "Low-chroma hero background with a text-safe ink (--brand-gradient-hero)."
    },
    "button": {
      "$type": "gradient",
      "$value": [
        {
          "color": {
            "colorSpace": "srgb",
            "components": [
              0.039,
              0.055,
              0.059
            ],
            "hex": "#0a0e0f"
          },
          "position": 0
        },
        {
          "color": {
            "colorSpace": "srgb",
            "components": [
              0.004,
              0.008,
              0.008
            ],
            "hex": "#010202"
          },
          "position": 1
        }
      ],
      "$extensions": {
        "com.brandsweets": {
          "kind": "linear",
          "css": "linear-gradient(180deg in oklch shorter hue, #0a0e0f 0%, #010202 100%)",
          "interpolation": "oklch",
          "hue": "shorter",
          "angle": 180,
          "name": "button",
          "ink": "#ffffff",
          "states": {
            "hover": "linear-gradient(180deg in oklch shorter hue, #111416 0%, #030505 100%)",
            "active": "linear-gradient(180deg in oklch shorter hue, #070a0b 0%, #000101 100%)"
          },
          "contrast": {
            "white": {
              "ratio": 19.397,
              "at": 0,
              "passesAA": true,
              "passesAALarge": true
            },
            "black": {
              "ratio": 1.011,
              "at": 0.9365,
              "passesAA": false,
              "passesAALarge": false
            },
            "suggestedInk": "#ffffff"
          }
        }
      },
      "$description": "Button / CTA surface with hover and active states (--brand-gradient-button)."
    }
  }
}

Colours

#040607 #d70100 #5a1f06

mcpConnect your agent — M&M's's gradients on demand

live endpoint

Point any MCP client at the shared gradients endpoint and your agent gets the same engine as this page — make_gradient returns CSS with the interpolation space, Tailwind v4, SVG, a PNG URL, a DTCG token and the contrast report in one call; brand_gradients derives the whole contact sheet from a brand or a palette. Read-only, no key. Every gradient is a /gradients/new/… link: open it, refine, paste it back.

endpointhttps://mcp.brandsweets.com/gradients/mcp

claude mcp add --transport http brandsweets-gradients https://mcp.brandsweets.com/gradients/mcp

try this prompt

›brand_gradients for mms-com — give me the hero CSS and the ink that passes AA, then a version in oklch

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

M&M's and its marks belong to their owner. This page uses the name nominatively to describe gradients derived from the brand's published colour values; it does not reproduce logos or other brand assets, and it is not affiliated with or endorsed by M&M's. Owner of this brand? Request a correction or removal → Machine-readable: gradients.md