Brand gradient

Intercom gradient

The gradient Intercom's published colour tokens imply, derived by a pure function of the palette: primary → secondary in OKLab (OKLCH shorter hue when the hues are more than 140° apart; a tonal ramp when they are within ΔE 0.15), then a hero background with an ink that passes AA at the worst point along the line, a button surface with hover and active states, and the variant contact sheet. Same inputs, same gradients, forever — which is what makes them citable; the same values are served as --brand-gradient in the brand's brand.css.

#0007cb #ff5600

Open in the maker Intercom colors →Full brand page →

Source: intercom.com
Extracted: 2 September 2026
Version: 4

Intercom

white text · worst 3.19:1 · AA large

white 3.19 AA largeblack 1.89 failsbanding medium

Hero and button

Hero background

Open in maker →

Chroma ×0.35 so it can carry text; ink white (inkFor at the midpoint). L shifted −0.11 until the ink passes AA at the worst point (4.64:1).

white 4.64 AAblack 1.36 failsbanding medium

css

linear-gradient(135deg in oklab, #132053 0%, #a06654 100%)

tailwind v4

bg-linear-to-br/oklab from-[#132053] to-[#a06654]

Button / CTA

Open in maker →

ΔL 0.08 top→bottom in the primary's hue (a lit surface, not a rainbow); hover L +0.03, active L −0.03. White ink passes AA on the surface and both states (worst 8.09:1).

white 9.27 AAblack 1.73 failsbanding high

Get started

hover

active

label ink passes AA on all three

css

linear-gradient(180deg in oklch shorter hue, #0025d9 0%, #0400bc 100%)

tailwind v4

bg-linear-to-b/oklch from-[#0025d9] to-[#0400bc]

Variants

Tonal ramp

Open in maker →

white 5.12 AAblack 1.17 failsbanding high

css

linear-gradient(135deg in oklch shorter hue, #1f5eff 0%, #0007cb 50%, #02005f 100%)

tailwind v4

bg-linear-to-br/oklch from-[#1f5eff] via-[#0007cb] to-[#02005f]

Analogous

Open in maker →

Partner hue from the analogous rule at the source colour's lightness.

white 9.72 AAblack 1.89 failsbanding high

css

linear-gradient(135deg in oklab, #0007cb 0%, #004967 100%)

tailwind v4

bg-linear-to-br/oklab from-[#0007cb] to-[#004967]

Complementary

Open in maker →

Partner hue from the complementary rule at the source colour's lightness. ΔH 180° > 140° — interpolating in oklch (shorter hue) keeps the midpoint saturated.

white 8.96 AAblack 1.89 failsbanding medium

css

linear-gradient(135deg in oklch shorter hue, #0007cb 0%, #573f00 100%)

tailwind v4

bg-linear-to-br/oklch from-[#0007cb] to-[#573f00]

Triadic

Open in maker →

Partner hue from the triadic rule at the source colour's lightness.

white 10.27 AAblack 1.89 failsbanding medium

css

linear-gradient(135deg in oklab, #0007cb 0%, #830014 100%)

tailwind v4

bg-linear-to-br/oklab from-[#0007cb] to-[#830014]

Report — brand gradient

white ink: worst 3.19:1 at 100% (AA-large only); black ink: worst 1.89:1 at 0% (fails AA) → use white text.
Body text fails AA everywhere on this gradient; large text (≥24px / 19px bold) is fine. Add a scrim or lower the chroma for body copy.
Banding medium: ~6px bands at 1440px — add grain 9 (≈1% soft-light noise) or shorten the ramp.

Export

The custom properties below are byte-identical to the gradient block in brand.css; the DTCG token is what tokens.json carries.

css custom properties · brand.css

:root {
  /* Brand gradient (derived) */
  /* worst-case contrast: white 3.19:1 AA-large, black 1.89:1 */
  --brand-gradient: linear-gradient(135deg in oklab, #0007cb 0%, #ff5600 100%);
  /* hero — worst-case contrast: white 4.64:1 AA, black 1.36:1; ink passes AA at the worst point */
  --brand-gradient-hero: linear-gradient(135deg in oklab, #132053 0%, #a06654 100%);
  --brand-gradient-hero-ink: #ffffff;
  /* button — worst-case contrast: white 9.27:1 AA, black 1.73:1 */
  --brand-gradient-button: linear-gradient(180deg in oklch shorter hue, #0025d9 0%, #0400bc 100%);
  --brand-gradient-button-hover: linear-gradient(180deg in oklch shorter hue, #0233e4 0%, #0100c7 100%);
  --brand-gradient-button-active: linear-gradient(180deg in oklch shorter hue, #0012ce 0%, #0400a7 100%);
  --brand-gradient-button-ink: #ffffff;
}

svg · brand gradient

<svg xmlns="http://www.w3.org/2000/svg" width="1440" height="600" viewBox="0 0 1440 600"><defs><linearGradient id="bs-gradient" gradientUnits="userSpaceOnUse" x1="210" y1="-210" x2="1230" y2="810"><stop offset="0%" stop-color="#0007cb"/><stop offset="7.14%" stop-color="#1727c3"/><stop offset="14.29%" stop-color="#2b37bb"/><stop offset="21.43%" stop-color="#3d42b3"/><stop offset="28.57%" stop-color="#4f4aaa"/><stop offset="35.71%" stop-color="#6050a2"/><stop offset="42.86%" stop-color="#725698"/><stop offset="50%" stop-color="#835a8f"/><stop offset="57.14%" stop-color="#955c84"/><stop offset="64.29%" stop-color="#a65e79"/><stop offset="71.43%" stop-color="#b85f6c"/><stop offset="78.57%" stop-color="#c95f5e"/><stop offset="85.71%" stop-color="#db5d4d"/><stop offset="92.86%" stop-color="#ed5a36"/><stop offset="100%" stop-color="#ff5600"/></linearGradient></defs><rect width="1440" height="600" fill="url(#bs-gradient)"/></svg>

dtcg · tokens.json

{
  "gradient": {
    "brand": {
      "$type": "gradient",
      "$value": [
        {
          "color": {
            "colorSpace": "srgb",
            "components": [
              0,
              0.027,
              0.796
            ],
            "hex": "#0007cb"
          },
          "position": 0
        },
        {
          "color": {
            "colorSpace": "srgb",
            "components": [
              1,
              0.337,
              0
            ],
            "hex": "#ff5600"
          },
          "position": 1
        }
      ],
      "$extensions": {
        "com.brandsweets": {
          "kind": "linear",
          "css": "linear-gradient(135deg in oklab, #0007cb 0%, #ff5600 100%)",
          "interpolation": "oklab",
          "angle": 135,
          "name": "brand",
          "contrast": {
            "white": {
              "ratio": 3.19,
              "at": 1,
              "passesAA": false,
              "passesAALarge": true
            },
            "black": {
              "ratio": 1.893,
              "at": 0,
              "passesAA": false,
              "passesAALarge": false
            },
            "suggestedInk": "#ffffff"
          }
        }
      },
      "$description": "The canonical brand gradient (--brand-gradient)."
    },
    "hero": {
      "$type": "gradient",
      "$value": [
        {
          "color": {
            "colorSpace": "srgb",
            "components": [
              0.075,
              0.125,
              0.325
            ],
            "hex": "#132053"
          },
          "position": 0
        },
        {
          "color": {
            "colorSpace": "srgb",
            "components": [
              0.627,
              0.4,
              0.329
            ],
            "hex": "#a06654"
          },
          "position": 1
        }
      ],
      "$extensions": {
        "com.brandsweets": {
          "kind": "linear",
          "css": "linear-gradient(135deg in oklab, #132053 0%, #a06654 100%)",
          "interpolation": "oklab",
          "angle": 135,
          "name": "hero",
          "ink": "#ffffff",
          "contrast": {
            "white": {
              "ratio": 4.643,
              "at": 1,
              "passesAA": true,
              "passesAALarge": true
            },
            "black": {
              "ratio": 1.359,
              "at": 0,
              "passesAA": false,
              "passesAALarge": false
            },
            "suggestedInk": "#ffffff"
          }
        }
      },
      "$description": "Low-chroma hero background with a text-safe ink (--brand-gradient-hero)."
    },
    "button": {
      "$type": "gradient",
      "$value": [
        {
          "color": {
            "colorSpace": "srgb",
            "components": [
              0,
              0.145,
              0.851
            ],
            "hex": "#0025d9"
          },
          "position": 0
        },
        {
          "color": {
            "colorSpace": "srgb",
            "components": [
              0.016,
              0,
              0.737
            ],
            "hex": "#0400bc"
          },
          "position": 1
        }
      ],
      "$extensions": {
        "com.brandsweets": {
          "kind": "linear",
          "css": "linear-gradient(180deg in oklch shorter hue, #0025d9 0%, #0400bc 100%)",
          "interpolation": "oklch",
          "hue": "shorter",
          "angle": 180,
          "name": "button",
          "ink": "#ffffff",
          "states": {
            "hover": "linear-gradient(180deg in oklch shorter hue, #0233e4 0%, #0100c7 100%)",
            "active": "linear-gradient(180deg in oklch shorter hue, #0012ce 0%, #0400a7 100%)"
          },
          "contrast": {
            "white": {
              "ratio": 9.265,
              "at": 0,
              "passesAA": true,
              "passesAALarge": true
            },
            "black": {
              "ratio": 1.731,
              "at": 1,
              "passesAA": false,
              "passesAALarge": false
            },
            "suggestedInk": "#ffffff"
          }
        }
      },
      "$description": "Button / CTA surface with hover and active states (--brand-gradient-button)."
    }
  }
}

Colours

#0007cb #ff5600

mcpConnect your agent — Intercom's gradients on demand

live endpoint

Point any MCP client at the shared gradients endpoint and your agent gets the same engine as this page — make_gradient returns CSS with the interpolation space, Tailwind v4, SVG, a PNG URL, a DTCG token and the contrast report in one call; brand_gradients derives the whole contact sheet from a brand or a palette. Read-only, no key. Every gradient is a /gradients/new/… link: open it, refine, paste it back.

endpointhttps://mcp.brandsweets.com/gradients/mcp

claude mcp add --transport http brandsweets-gradients https://mcp.brandsweets.com/gradients/mcp

try this prompt

›brand_gradients for intercom-com — give me the hero CSS and the ink that passes AA, then a version in oklch

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Intercom and its marks belong to their owner. This page uses the name nominatively to describe gradients derived from the brand's published colour values; it does not reproduce logos or other brand assets, and it is not affiliated with or endorsed by Intercom. Machine-readable: gradients.md