Brand gradient

Hyundai gradient

The gradient Hyundai's published colour tokens imply, derived by a pure function of the palette: primary → secondary in OKLab (OKLCH shorter hue when the hues are more than 140° apart; a tonal ramp when they are within ΔE 0.15), then a hero background with an ink that passes AA at the worst point along the line, a button surface with hover and active states, and the variant contact sheet. Same inputs, same gradients, forever — which is what makes them citable; the same values are served as --brand-gradient in the brand's brand.css.

#002c5f #e63312 #002c5e

Open in the maker Hyundai colors →Full brand page →Automotive

Source: hyundaiusa.com
Extracted: 2 September 2026
Version: 6

Hyundai

white text · worst 4.33:1 · AA large

white 4.33 AA largeblack 1.53 failsbanding medium

Hero and button

Hero background

Open in maker →

Chroma ×0.35 so it can carry text; ink white (inkFor at the midpoint). L shifted −0.03 until the ink passes AA at the worst point (4.56:1).

white 4.56 AAblack 1.41 failsbanding medium

css

linear-gradient(135deg in oklab, #1c2837 0%, #a1675b 100%)

tailwind v4

bg-linear-to-br/oklab from-[#1c2837] to-[#a1675b]

Button / CTA

Open in maker →

ΔL 0.08 top→bottom in the primary's hue (a lit surface, not a rainbow); hover L +0.03, active L −0.03. White ink passes AA on the surface and both states (worst 10.53:1).

white 11.84 AAblack 1.34 failsbanding high

Get started

hover

active

label ink passes AA on all three

css

linear-gradient(180deg in oklch shorter hue, #0b376b 0%, #002153 100%)

tailwind v4

bg-linear-to-b/oklch from-[#0b376b] to-[#002153]

Variants

Tonal ramp

Open in maker →

white 6.59 AAblack 1.03 failsbanding high

css

linear-gradient(135deg in oklch shorter hue, #345e96 0%, #002c5f 50%, #00002b 100%)

tailwind v4

bg-linear-to-br/oklch from-[#345e96] via-[#002c5f] to-[#00002b]

Analogous

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Partner hue from the analogous rule at the source colour's lightness.

white 13.45 AAblack 1.52 failsbanding high

css

linear-gradient(135deg in oklab, #002c5f 0%, #003343 100%)

tailwind v4

bg-linear-to-br/oklab from-[#002c5f] to-[#003343]

Complementary

Open in maker →

Partner hue from the complementary rule at the source colour's lightness. ΔH 179° > 140° — interpolating in oklch (shorter hue) keeps the midpoint saturated.

white 13.72 AAblack 1.47 failsbanding high

css

linear-gradient(135deg in oklch shorter hue, #002c5f 0%, #402800 100%)

tailwind v4

bg-linear-to-br/oklch from-[#002c5f] to-[#402800]

Triadic

Open in maker →

Partner hue from the triadic rule at the source colour's lightness.

white 13.70 AAblack 1.45 failsbanding high

css

linear-gradient(135deg in oklab, #002c5f 0%, #5b0018 100%)

tailwind v4

bg-linear-to-br/oklab from-[#002c5f] to-[#5b0018]

Report — brand gradient

white ink: worst 4.33:1 at 100% (AA-large only); black ink: worst 1.53:1 at 0% (fails AA) → use white text.
Body text fails AA everywhere on this gradient; large text (≥24px / 19px bold) is fine. Add a scrim or lower the chroma for body copy.
Banding medium: ~6px bands at 1440px — add grain 11 (≈1% soft-light noise) or shorten the ramp.

Export

The custom properties below are byte-identical to the gradient block in brand.css; the DTCG token is what tokens.json carries.

css custom properties · brand.css

:root {
  /* Brand gradient (derived) */
  /* worst-case contrast: white 4.33:1 AA-large, black 1.53:1 */
  --brand-gradient: linear-gradient(135deg in oklab, #002c5f 0%, #e63312 100%);
  /* hero — worst-case contrast: white 4.56:1 AA, black 1.41:1; ink passes AA at the worst point */
  --brand-gradient-hero: linear-gradient(135deg in oklab, #1c2837 0%, #a1675b 100%);
  --brand-gradient-hero-ink: #ffffff;
  /* button — worst-case contrast: white 11.84:1 AA, black 1.34:1 */
  --brand-gradient-button: linear-gradient(180deg in oklch shorter hue, #0b376b 0%, #002153 100%);
  --brand-gradient-button-hover: linear-gradient(180deg in oklch shorter hue, #153f74 0%, #00295c 100%);
  --brand-gradient-button-active: linear-gradient(180deg in oklch shorter hue, #022f62 0%, #00194b 100%);
  --brand-gradient-button-ink: #ffffff;
}

svg · brand gradient

<svg xmlns="http://www.w3.org/2000/svg" width="1440" height="600" viewBox="0 0 1440 600"><defs><linearGradient id="bs-gradient" gradientUnits="userSpaceOnUse" x1="210" y1="-210" x2="1230" y2="810"><stop offset="0%" stop-color="#002c5f"/><stop offset="7.14%" stop-color="#1c315e"/><stop offset="14.29%" stop-color="#2e355c"/><stop offset="21.43%" stop-color="#3e395a"/><stop offset="28.57%" stop-color="#4e3c58"/><stop offset="35.71%" stop-color="#5d3e55"/><stop offset="42.86%" stop-color="#6c4052"/><stop offset="50%" stop-color="#7b414e"/><stop offset="57.14%" stop-color="#8a424a"/><stop offset="64.29%" stop-color="#994246"/><stop offset="71.43%" stop-color="#a84140"/><stop offset="78.57%" stop-color="#b73f39"/><stop offset="85.71%" stop-color="#c73d31"/><stop offset="92.86%" stop-color="#d63925"/><stop offset="100%" stop-color="#e63312"/></linearGradient></defs><rect width="1440" height="600" fill="url(#bs-gradient)"/></svg>

dtcg · tokens.json

{
  "gradient": {
    "brand": {
      "$type": "gradient",
      "$value": [
        {
          "color": {
            "colorSpace": "srgb",
            "components": [
              0,
              0.173,
              0.373
            ],
            "hex": "#002c5f"
          },
          "position": 0
        },
        {
          "color": {
            "colorSpace": "srgb",
            "components": [
              0.902,
              0.2,
              0.071
            ],
            "hex": "#e63312"
          },
          "position": 1
        }
      ],
      "$extensions": {
        "com.brandsweets": {
          "kind": "linear",
          "css": "linear-gradient(135deg in oklab, #002c5f 0%, #e63312 100%)",
          "interpolation": "oklab",
          "angle": 135,
          "name": "brand",
          "contrast": {
            "white": {
              "ratio": 4.333,
              "at": 1,
              "passesAA": false,
              "passesAALarge": true
            },
            "black": {
              "ratio": 1.526,
              "at": 0,
              "passesAA": false,
              "passesAALarge": false
            },
            "suggestedInk": "#ffffff"
          }
        }
      },
      "$description": "The canonical brand gradient (--brand-gradient)."
    },
    "hero": {
      "$type": "gradient",
      "$value": [
        {
          "color": {
            "colorSpace": "srgb",
            "components": [
              0.11,
              0.157,
              0.216
            ],
            "hex": "#1c2837"
          },
          "position": 0
        },
        {
          "color": {
            "colorSpace": "srgb",
            "components": [
              0.631,
              0.404,
              0.357
            ],
            "hex": "#a1675b"
          },
          "position": 1
        }
      ],
      "$extensions": {
        "com.brandsweets": {
          "kind": "linear",
          "css": "linear-gradient(135deg in oklab, #1c2837 0%, #a1675b 100%)",
          "interpolation": "oklab",
          "angle": 135,
          "name": "hero",
          "ink": "#ffffff",
          "contrast": {
            "white": {
              "ratio": 4.559,
              "at": 1,
              "passesAA": true,
              "passesAALarge": true
            },
            "black": {
              "ratio": 1.408,
              "at": 0,
              "passesAA": false,
              "passesAALarge": false
            },
            "suggestedInk": "#ffffff"
          }
        }
      },
      "$description": "Low-chroma hero background with a text-safe ink (--brand-gradient-hero)."
    },
    "button": {
      "$type": "gradient",
      "$value": [
        {
          "color": {
            "colorSpace": "srgb",
            "components": [
              0.043,
              0.216,
              0.42
            ],
            "hex": "#0b376b"
          },
          "position": 0
        },
        {
          "color": {
            "colorSpace": "srgb",
            "components": [
              0,
              0.129,
              0.325
            ],
            "hex": "#002153"
          },
          "position": 1
        }
      ],
      "$extensions": {
        "com.brandsweets": {
          "kind": "linear",
          "css": "linear-gradient(180deg in oklch shorter hue, #0b376b 0%, #002153 100%)",
          "interpolation": "oklch",
          "hue": "shorter",
          "angle": 180,
          "name": "button",
          "ink": "#ffffff",
          "states": {
            "hover": "linear-gradient(180deg in oklch shorter hue, #153f74 0%, #00295c 100%)",
            "active": "linear-gradient(180deg in oklch shorter hue, #022f62 0%, #00194b 100%)"
          },
          "contrast": {
            "white": {
              "ratio": 11.844,
              "at": 0,
              "passesAA": true,
              "passesAALarge": true
            },
            "black": {
              "ratio": 1.342,
              "at": 0.9841,
              "passesAA": false,
              "passesAALarge": false
            },
            "suggestedInk": "#ffffff"
          }
        }
      },
      "$description": "Button / CTA surface with hover and active states (--brand-gradient-button)."
    }
  }
}

Colours

#002c5f #e63312 #002c5e

mcpConnect your agent — Hyundai's gradients on demand

live endpoint

Point any MCP client at the shared gradients endpoint and your agent gets the same engine as this page — make_gradient returns CSS with the interpolation space, Tailwind v4, SVG, a PNG URL, a DTCG token and the contrast report in one call; brand_gradients derives the whole contact sheet from a brand or a palette. Read-only, no key. Every gradient is a /gradients/new/… link: open it, refine, paste it back.

endpointhttps://mcp.brandsweets.com/gradients/mcp

claude mcp add --transport http brandsweets-gradients https://mcp.brandsweets.com/gradients/mcp

try this prompt

›brand_gradients for hyundaiusa-com — give me the hero CSS and the ink that passes AA, then a version in oklch

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Hyundai and its marks belong to their owner. This page uses the name nominatively to describe gradients derived from the brand's published colour values; it does not reproduce logos or other brand assets, and it is not affiliated with or endorsed by Hyundai. Owner of this brand? Request a correction or removal → Machine-readable: gradients.md