Brand gradient

Hinge gradient

The gradient Hinge's published colour tokens imply, derived by a pure function of the palette: primary → secondary in OKLab (OKLCH shorter hue when the hues are more than 140° apart; a tonal ramp when they are within ΔE 0.15), then a hero background with an ink that passes AA at the worst point along the line, a button surface with hover and active states, and the variant contact sheet. Same inputs, same gradients, forever — which is what makes them citable; the same values are served as --brand-gradient in the brand's brand.css.

#67295f #27455c #3860be

Open in the maker Hinge colors →Full brand page →social

Source: hinge.co
Extracted: 2 September 2026
Version: 3

Hinge

white text · worst 4.74:1 · AA

white 4.74 AAblack 1.18 failsbanding high

Hero and button

Hero background

Open in maker →

Chroma ×0.35 so it can carry text; ink white (inkFor at the midpoint). Passes AA for that ink at the worst point (4.56:1) without adjusting L.

white 4.56 AAblack 1.21 failsbanding high

css

linear-gradient(135deg in oklch shorter hue, #866f82 0%, #523d4e 50%, #251522 100%)

tailwind v4

bg-linear-to-br/oklch from-[#866f82] via-[#523d4e] to-[#251522]

Button / CTA

Open in maker →

ΔL 0.08 top→bottom in the primary's hue (a lit surface, not a rainbow); hover L +0.03, active L −0.03. White ink passes AA on the surface and both states (worst 7.58:1).

white 8.63 AAblack 1.76 failsbanding high

Get started

hover

active

label ink passes AA on all three

css

linear-gradient(180deg in oklch shorter hue, #73346b 0%, #5b1e54 100%)

tailwind v4

bg-linear-to-b/oklch from-[#73346b] to-[#5b1e54]

Variants

Tonal ramp

Open in maker →

white 4.74 AAblack 1.18 failsbanding high

css

linear-gradient(135deg in oklch shorter hue, #9f5c94 0%, #67295f 50%, #33002e 100%)

tailwind v4

bg-linear-to-br/oklch from-[#9f5c94] via-[#67295f] to-[#33002e]

Analogous

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Partner hue from the analogous rule at the source colour's lightness.

white 10.13 AAblack 2.05 failsbanding high

css

linear-gradient(135deg in oklab, #67295f 0%, #542d7f 100%)

tailwind v4

bg-linear-to-br/oklab from-[#67295f] to-[#542d7f]

Complementary

Open in maker →

Partner hue from the complementary rule at the source colour's lightness. ΔH 180° > 140° — interpolating in oklch (shorter hue) keeps the midpoint saturated.

white 9.06 AAblack 2.05 failsbanding high

css

linear-gradient(135deg in oklch shorter hue, #67295f 0%, #274f34 100%)

tailwind v4

bg-linear-to-br/oklch from-[#67295f] to-[#274f34]

Triadic

Open in maker →

Partner hue from the triadic rule at the source colour's lightness.

white 9.57 AAblack 2.05 failsbanding high

css

linear-gradient(135deg in oklab, #67295f 0%, #4f4423 100%)

tailwind v4

bg-linear-to-br/oklab from-[#67295f] to-[#4f4423]

Report — brand gradient

white ink: worst 4.74:1 at 0% (AA); black ink: worst 1.18:1 at 100% (fails AA) → use white text.
Banding high: ~14px bands at 1440px — add grain 29 (≈2% soft-light noise) or shorten the ramp.

Export

The custom properties below are byte-identical to the gradient block in brand.css; the DTCG token is what tokens.json carries.

css custom properties · brand.css

:root {
  /* Brand gradient (derived) */
  /* worst-case contrast: white 4.74:1 AA, black 1.18:1 */
  --brand-gradient: linear-gradient(135deg in oklch shorter hue, #9f5c94 0%, #67295f 50%, #33002e 100%);
  /* hero — worst-case contrast: white 4.56:1 AA, black 1.21:1; ink passes AA at the worst point */
  --brand-gradient-hero: linear-gradient(135deg in oklch shorter hue, #866f82 0%, #523d4e 50%, #251522 100%);
  --brand-gradient-hero-ink: #ffffff;
  /* button — worst-case contrast: white 8.63:1 AA, black 1.76:1 */
  --brand-gradient-button: linear-gradient(180deg in oklch shorter hue, #73346b 0%, #5b1e54 100%);
  --brand-gradient-button-hover: linear-gradient(180deg in oklch shorter hue, #7c3d73 0%, #64265c 100%);
  --brand-gradient-button-active: linear-gradient(180deg in oklch shorter hue, #6a2c62 0%, #52154b 100%);
  --brand-gradient-button-ink: #ffffff;
}

svg · brand gradient

<svg xmlns="http://www.w3.org/2000/svg" width="1440" height="600" viewBox="0 0 1440 600"><defs><linearGradient id="bs-gradient" gradientUnits="userSpaceOnUse" x1="210" y1="-210" x2="1230" y2="810"><stop offset="0%" stop-color="#9f5c94"/><stop offset="3.57%" stop-color="#9b5890"/><stop offset="7.14%" stop-color="#97558c"/><stop offset="10.71%" stop-color="#935188"/><stop offset="14.29%" stop-color="#8f4d84"/><stop offset="17.86%" stop-color="#8b4a81"/><stop offset="21.43%" stop-color="#87467d"/><stop offset="25%" stop-color="#834279"/><stop offset="28.57%" stop-color="#7f3f75"/><stop offset="32.14%" stop-color="#7b3b71"/><stop offset="35.71%" stop-color="#77376e"/><stop offset="39.29%" stop-color="#73346a"/><stop offset="42.86%" stop-color="#6f3066"/><stop offset="46.43%" stop-color="#6b2d63"/><stop offset="50%" stop-color="#67295f"/><stop offset="53.57%" stop-color="#63265b"/><stop offset="57.14%" stop-color="#5f2358"/><stop offset="60.71%" stop-color="#5b2054"/><stop offset="64.29%" stop-color="#581d50"/><stop offset="67.86%" stop-color="#541a4d"/><stop offset="71.43%" stop-color="#501749"/><stop offset="75%" stop-color="#4c1446"/><stop offset="78.57%" stop-color="#491142"/><stop offset="82.14%" stop-color="#450d3f"/><stop offset="85.71%" stop-color="#410a3b"/><stop offset="89.29%" stop-color="#3e0738"/><stop offset="92.86%" stop-color="#3a0435"/><stop offset="96.43%" stop-color="#370231"/><stop offset="100%" stop-color="#33002e"/></linearGradient></defs><rect width="1440" height="600" fill="url(#bs-gradient)"/></svg>

dtcg · tokens.json

{
  "gradient": {
    "brand": {
      "$type": "gradient",
      "$value": [
        {
          "color": {
            "colorSpace": "srgb",
            "components": [
              0.624,
              0.361,
              0.58
            ],
            "hex": "#9f5c94"
          },
          "position": 0
        },
        {
          "color": {
            "colorSpace": "srgb",
            "components": [
              0.404,
              0.161,
              0.373
            ],
            "hex": "#67295f"
          },
          "position": 0.5
        },
        {
          "color": {
            "colorSpace": "srgb",
            "components": [
              0.2,
              0,
              0.18
            ],
            "hex": "#33002e"
          },
          "position": 1
        }
      ],
      "$extensions": {
        "com.brandsweets": {
          "kind": "linear",
          "css": "linear-gradient(135deg in oklch shorter hue, #9f5c94 0%, #67295f 50%, #33002e 100%)",
          "interpolation": "oklch",
          "hue": "shorter",
          "angle": 135,
          "name": "brand",
          "contrast": {
            "white": {
              "ratio": 4.738,
              "at": 0,
              "passesAA": true,
              "passesAALarge": true
            },
            "black": {
              "ratio": 1.18,
              "at": 1,
              "passesAA": false,
              "passesAALarge": false
            },
            "suggestedInk": "#ffffff"
          }
        }
      },
      "$description": "The canonical brand gradient (--brand-gradient)."
    },
    "hero": {
      "$type": "gradient",
      "$value": [
        {
          "color": {
            "colorSpace": "srgb",
            "components": [
              0.525,
              0.435,
              0.51
            ],
            "hex": "#866f82"
          },
          "position": 0
        },
        {
          "color": {
            "colorSpace": "srgb",
            "components": [
              0.322,
              0.239,
              0.306
            ],
            "hex": "#523d4e"
          },
          "position": 0.5
        },
        {
          "color": {
            "colorSpace": "srgb",
            "components": [
              0.145,
              0.082,
              0.133
            ],
            "hex": "#251522"
          },
          "position": 1
        }
      ],
      "$extensions": {
        "com.brandsweets": {
          "kind": "linear",
          "css": "linear-gradient(135deg in oklch shorter hue, #866f82 0%, #523d4e 50%, #251522 100%)",
          "interpolation": "oklch",
          "hue": "shorter",
          "angle": 135,
          "name": "hero",
          "ink": "#ffffff",
          "contrast": {
            "white": {
              "ratio": 4.556,
              "at": 0,
              "passesAA": true,
              "passesAALarge": true
            },
            "black": {
              "ratio": 1.209,
              "at": 1,
              "passesAA": false,
              "passesAALarge": false
            },
            "suggestedInk": "#ffffff"
          }
        }
      },
      "$description": "Low-chroma hero background with a text-safe ink (--brand-gradient-hero)."
    },
    "button": {
      "$type": "gradient",
      "$value": [
        {
          "color": {
            "colorSpace": "srgb",
            "components": [
              0.451,
              0.204,
              0.42
            ],
            "hex": "#73346b"
          },
          "position": 0
        },
        {
          "color": {
            "colorSpace": "srgb",
            "components": [
              0.357,
              0.118,
              0.329
            ],
            "hex": "#5b1e54"
          },
          "position": 1
        }
      ],
      "$extensions": {
        "com.brandsweets": {
          "kind": "linear",
          "css": "linear-gradient(180deg in oklch shorter hue, #73346b 0%, #5b1e54 100%)",
          "interpolation": "oklch",
          "hue": "shorter",
          "angle": 180,
          "name": "button",
          "ink": "#ffffff",
          "states": {
            "hover": "linear-gradient(180deg in oklch shorter hue, #7c3d73 0%, #64265c 100%)",
            "active": "linear-gradient(180deg in oklch shorter hue, #6a2c62 0%, #52154b 100%)"
          },
          "contrast": {
            "white": {
              "ratio": 8.633,
              "at": 0,
              "passesAA": true,
              "passesAALarge": true
            },
            "black": {
              "ratio": 1.759,
              "at": 0.9841,
              "passesAA": false,
              "passesAALarge": false
            },
            "suggestedInk": "#ffffff"
          }
        }
      },
      "$description": "Button / CTA surface with hover and active states (--brand-gradient-button)."
    }
  }
}

Colours

#67295f #27455c #3860be

mcpConnect your agent — Hinge's gradients on demand

live endpoint

Point any MCP client at the shared gradients endpoint and your agent gets the same engine as this page — make_gradient returns CSS with the interpolation space, Tailwind v4, SVG, a PNG URL, a DTCG token and the contrast report in one call; brand_gradients derives the whole contact sheet from a brand or a palette. Read-only, no key. Every gradient is a /gradients/new/… link: open it, refine, paste it back.

endpointhttps://mcp.brandsweets.com/gradients/mcp

claude mcp add --transport http brandsweets-gradients https://mcp.brandsweets.com/gradients/mcp

try this prompt

›brand_gradients for hinge-co — give me the hero CSS and the ink that passes AA, then a version in oklch

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Hinge and its marks belong to their owner. This page uses the name nominatively to describe gradients derived from the brand's published colour values; it does not reproduce logos or other brand assets, and it is not affiliated with or endorsed by Hinge. Owner of this brand? Request a correction or removal → Machine-readable: gradients.md