Brand gradient

Hershey's gradient

The gradient Hershey's's published colour tokens imply, derived by a pure function of the palette: primary → secondary in OKLab (OKLCH shorter hue when the hues are more than 140° apart; a tonal ramp when they are within ΔE 0.15), then a hero background with an ink that passes AA at the worst point along the line, a button surface with hover and active states, and the variant contact sheet. Same inputs, same gradients, forever — which is what makes them citable; the same values are served as --brand-gradient in the brand's brand.css.

#3f000b #003594 #007bbd

Open in the maker Hershey's colors →Full brand page →food-bev

Source: hersheys.com
Extracted: 2 September 2026
Version: 4

Hershey's

white text · worst 10.84:1 · AA

white 10.84 AAblack 1.22 failsbanding high

Hero and button

Hero background

Open in maker →

Chroma ×0.35 so it can carry text; ink white (inkFor at the midpoint). Passes AA for that ink at the worst point (10.44:1) without adjusting L.

white 10.44 AAblack 1.24 failsbanding high

css

linear-gradient(135deg in oklab, #2b1718 0%, #2e405e 100%)

tailwind v4

bg-linear-to-br/oklab from-[#2b1718] to-[#2e405e]

Button / CTA

Open in maker →

ΔL 0.08 top→bottom in the primary's hue (a lit surface, not a rainbow); hover L +0.03, active L −0.03. White ink passes AA on the surface and both states (worst 14.07:1).

white 15.47 AAblack 1.14 failsbanding high

Get started

hover

active

label ink passes AA on all three

css

linear-gradient(180deg in oklch shorter hue, #4b0b14 0%, #330004 100%)

tailwind v4

bg-linear-to-b/oklch from-[#4b0b14] to-[#330004]

Variants

Tonal ramp

Open in maker →

white 9.13 AAblack 1.00 failsbanding high

css

linear-gradient(135deg in oklch shorter hue, #763337 0%, #3f000b 50%, #040000 100%)

tailwind v4

bg-linear-to-br/oklch from-[#763337] via-[#3f000b] to-[#040000]

Analogous

Open in maker →

Partner hue from the analogous rule at the source colour's lightness.

white 17.21 AAblack 1.21 failsbanding high

css

linear-gradient(135deg in oklab, #3f000b 0%, #3b0025 100%)

tailwind v4

bg-linear-to-br/oklab from-[#3f000b] to-[#3b0025]

Complementary

Open in maker →

Partner hue from the complementary rule at the source colour's lightness. ΔH 179° > 140° — interpolating in oklch (shorter hue) keeps the midpoint saturated.

white 16.42 AAblack 1.21 failsbanding high

css

linear-gradient(135deg in oklch shorter hue, #3f000b 0%, #002324 100%)

tailwind v4

bg-linear-to-br/oklch from-[#3f000b] to-[#002324]

Triadic

Open in maker →

Partner hue from the triadic rule at the source colour's lightness.

white 16.42 AAblack 1.21 failsbanding high

css

linear-gradient(135deg in oklab, #3f000b 0%, #082500 100%)

tailwind v4

bg-linear-to-br/oklab from-[#3f000b] to-[#082500]

Report — brand gradient

white ink: worst 10.84:1 at 100% (AA); black ink: worst 1.22:1 at 0% (fails AA) → use white text.
Banding high: ~11px bands at 1440px — add grain 22 (≈2% soft-light noise) or shorten the ramp.

Export

The custom properties below are byte-identical to the gradient block in brand.css; the DTCG token is what tokens.json carries.

css custom properties · brand.css

:root {
  /* Brand gradient (derived) */
  /* worst-case contrast: white 10.84:1 AA, black 1.22:1 */
  --brand-gradient: linear-gradient(135deg in oklab, #3f000b 0%, #003594 100%);
  /* hero — worst-case contrast: white 10.44:1 AA, black 1.24:1; ink passes AA at the worst point */
  --brand-gradient-hero: linear-gradient(135deg in oklab, #2b1718 0%, #2e405e 100%);
  --brand-gradient-hero-ink: #ffffff;
  /* button — worst-case contrast: white 15.47:1 AA, black 1.14:1 */
  --brand-gradient-button: linear-gradient(180deg in oklch shorter hue, #4b0b14 0%, #330004 100%);
  --brand-gradient-button-hover: linear-gradient(180deg in oklch shorter hue, #54141b 0%, #3c0009 100%);
  --brand-gradient-button-active: linear-gradient(180deg in oklch shorter hue, #42020d 0%, #280002 100%);
  --brand-gradient-button-ink: #ffffff;
}

svg · brand gradient

<svg xmlns="http://www.w3.org/2000/svg" width="1440" height="600" viewBox="0 0 1440 600"><defs><linearGradient id="bs-gradient" gradientUnits="userSpaceOnUse" x1="210" y1="-210" x2="1230" y2="810"><stop offset="0%" stop-color="#3f000b"/><stop offset="7.14%" stop-color="#3e0816"/><stop offset="14.29%" stop-color="#3d1020"/><stop offset="21.43%" stop-color="#3b1529"/><stop offset="28.57%" stop-color="#391a32"/><stop offset="35.71%" stop-color="#371e3c"/><stop offset="42.86%" stop-color="#352245"/><stop offset="50%" stop-color="#32254f"/><stop offset="57.14%" stop-color="#2e2858"/><stop offset="64.29%" stop-color="#2b2b62"/><stop offset="71.43%" stop-color="#262d6c"/><stop offset="78.57%" stop-color="#212f76"/><stop offset="85.71%" stop-color="#1a3280"/><stop offset="92.86%" stop-color="#10338a"/><stop offset="100%" stop-color="#003594"/></linearGradient></defs><rect width="1440" height="600" fill="url(#bs-gradient)"/></svg>

dtcg · tokens.json

{
  "gradient": {
    "brand": {
      "$type": "gradient",
      "$value": [
        {
          "color": {
            "colorSpace": "srgb",
            "components": [
              0.247,
              0,
              0.043
            ],
            "hex": "#3f000b"
          },
          "position": 0
        },
        {
          "color": {
            "colorSpace": "srgb",
            "components": [
              0,
              0.208,
              0.58
            ],
            "hex": "#003594"
          },
          "position": 1
        }
      ],
      "$extensions": {
        "com.brandsweets": {
          "kind": "linear",
          "css": "linear-gradient(135deg in oklab, #3f000b 0%, #003594 100%)",
          "interpolation": "oklab",
          "angle": 135,
          "name": "brand",
          "contrast": {
            "white": {
              "ratio": 10.842,
              "at": 1,
              "passesAA": true,
              "passesAALarge": true
            },
            "black": {
              "ratio": 1.216,
              "at": 0,
              "passesAA": false,
              "passesAALarge": false
            },
            "suggestedInk": "#ffffff"
          }
        }
      },
      "$description": "The canonical brand gradient (--brand-gradient)."
    },
    "hero": {
      "$type": "gradient",
      "$value": [
        {
          "color": {
            "colorSpace": "srgb",
            "components": [
              0.169,
              0.09,
              0.094
            ],
            "hex": "#2b1718"
          },
          "position": 0
        },
        {
          "color": {
            "colorSpace": "srgb",
            "components": [
              0.18,
              0.251,
              0.369
            ],
            "hex": "#2e405e"
          },
          "position": 1
        }
      ],
      "$extensions": {
        "com.brandsweets": {
          "kind": "linear",
          "css": "linear-gradient(135deg in oklab, #2b1718 0%, #2e405e 100%)",
          "interpolation": "oklab",
          "angle": 135,
          "name": "hero",
          "ink": "#ffffff",
          "contrast": {
            "white": {
              "ratio": 10.442,
              "at": 1,
              "passesAA": true,
              "passesAALarge": true
            },
            "black": {
              "ratio": 1.238,
              "at": 0,
              "passesAA": false,
              "passesAALarge": false
            },
            "suggestedInk": "#ffffff"
          }
        }
      },
      "$description": "Low-chroma hero background with a text-safe ink (--brand-gradient-hero)."
    },
    "button": {
      "$type": "gradient",
      "$value": [
        {
          "color": {
            "colorSpace": "srgb",
            "components": [
              0.294,
              0.043,
              0.078
            ],
            "hex": "#4b0b14"
          },
          "position": 0
        },
        {
          "color": {
            "colorSpace": "srgb",
            "components": [
              0.2,
              0,
              0.016
            ],
            "hex": "#330004"
          },
          "position": 1
        }
      ],
      "$extensions": {
        "com.brandsweets": {
          "kind": "linear",
          "css": "linear-gradient(180deg in oklch shorter hue, #4b0b14 0%, #330004 100%)",
          "interpolation": "oklch",
          "hue": "shorter",
          "angle": 180,
          "name": "button",
          "ink": "#ffffff",
          "states": {
            "hover": "linear-gradient(180deg in oklch shorter hue, #54141b 0%, #3c0009 100%)",
            "active": "linear-gradient(180deg in oklch shorter hue, #42020d 0%, #280002 100%)"
          },
          "contrast": {
            "white": {
              "ratio": 15.474,
              "at": 0,
              "passesAA": true,
              "passesAALarge": true
            },
            "black": {
              "ratio": 1.143,
              "at": 0.9841,
              "passesAA": false,
              "passesAALarge": false
            },
            "suggestedInk": "#ffffff"
          }
        }
      },
      "$description": "Button / CTA surface with hover and active states (--brand-gradient-button)."
    }
  }
}

Colours

#3f000b #003594 #007bbd

mcpConnect your agent — Hershey's's gradients on demand

live endpoint

Point any MCP client at the shared gradients endpoint and your agent gets the same engine as this page — make_gradient returns CSS with the interpolation space, Tailwind v4, SVG, a PNG URL, a DTCG token and the contrast report in one call; brand_gradients derives the whole contact sheet from a brand or a palette. Read-only, no key. Every gradient is a /gradients/new/… link: open it, refine, paste it back.

endpointhttps://mcp.brandsweets.com/gradients/mcp

claude mcp add --transport http brandsweets-gradients https://mcp.brandsweets.com/gradients/mcp

try this prompt

›brand_gradients for hersheys-com — give me the hero CSS and the ink that passes AA, then a version in oklch

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Hershey's and its marks belong to their owner. This page uses the name nominatively to describe gradients derived from the brand's published colour values; it does not reproduce logos or other brand assets, and it is not affiliated with or endorsed by Hershey's. Owner of this brand? Request a correction or removal → Machine-readable: gradients.md