{
  "$generatedBy": "BrandSweets tokens.json — hersheys-com v4",
  "brand": {
    "slug": "hersheys-com",
    "name": "Hershey's",
    "version": 4,
    "schemaVersion": "1"
  },
  "identity": {
    "name": "Hershey's",
    "tagline": "Hersheyland is home to our favorite dessert recipes, the latest candy innovations and endless sweet inspiration, from everyday treats to special occasion bakes.",
    "sector": "food-bev"
  },
  "colors": {
    "primary": {
      "hex": "#3f000b",
      "name": "Maroon",
      "usage": "Primary brand color: CTAs, links, active states.",
      "scale": {
        "50": "#faeff1",
        "100": "#f4d7dc",
        "200": "#ffa3b3",
        "300": "#ff6b84",
        "400": "#ff3859",
        "500": "#ff0a33",
        "600": "#e00025",
        "700": "#b8001f",
        "800": "#8f0018",
        "900": "#5e0816",
        "950": "#3f000b"
      }
    },
    "secondary": {
      "hex": "#003594",
      "name": "Navy",
      "usage": "Secondary brand color.",
      "scale": {
        "50": "#eff3fa",
        "100": "#d7e1f4",
        "200": "#a3c3ff",
        "300": "#6b9fff",
        "400": "#387eff",
        "500": "#0a60ff",
        "600": "#004fe0",
        "700": "#0040b8",
        "800": "#003594",
        "900": "#08265e",
        "950": "#05193d"
      }
    },
    "accent": {
      "hex": "#007bbd",
      "name": "Dark Blue",
      "usage": "Accent: highlights and secondary emphasis.",
      "scale": {
        "50": "#eff6fa",
        "100": "#d7eaf4",
        "200": "#a3dfff",
        "300": "#6bcbff",
        "400": "#38b9ff",
        "500": "#0aa9ff",
        "600": "#0092e0",
        "700": "#007bbd",
        "800": "#005d8f",
        "900": "#08405e",
        "950": "#052a3d"
      }
    },
    "surface": {
      "hex": "#ffffff",
      "name": "White",
      "usage": "Page and card background.",
      "scale": {
        "50": "#ffffff",
        "100": "#e6e6e6",
        "200": "#d1d1d1",
        "300": "#b5b5b5",
        "400": "#9c9c9c",
        "500": "#858585",
        "600": "#707070",
        "700": "#5c5c5c",
        "800": "#474747",
        "900": "#333333",
        "950": "#212121"
      }
    },
    "text": {
      "hex": "#000000",
      "name": "Black",
      "usage": "Body text on surface.",
      "scale": {
        "50": "#f5f5f5",
        "100": "#e6e6e6",
        "200": "#d1d1d1",
        "300": "#b5b5b5",
        "400": "#9c9c9c",
        "500": "#858585",
        "600": "#707070",
        "700": "#5c5c5c",
        "800": "#474747",
        "900": "#333333",
        "950": "#000000"
      }
    }
  },
  "typography": {
    "families": {
      "gazpacho": {
        "family": "Gazpacho",
        "source": "custom",
        "stack": "Gazpacho, \"TT Norms Pro\", sans-serif",
        "weights": [
          400,
          600,
          700
        ],
        "licensingNote": "Auto-detected web font; provenance unconfirmed. Reference only — never rehost without a license."
      },
      "tt-norms-pro": {
        "family": "TT Norms Pro",
        "source": "custom",
        "stack": "\"TT Norms Pro\", sans-serif",
        "weights": [
          500,
          700
        ],
        "licensingNote": "Auto-detected web font; provenance unconfirmed. Reference only — never rehost without a license."
      }
    },
    "roles": {
      "heading": {
        "familyRef": "gazpacho",
        "stack": "Gazpacho, \"TT Norms Pro\", sans-serif"
      },
      "body": {
        "familyRef": "tt-norms-pro",
        "stack": "\"TT Norms Pro\", sans-serif"
      }
    },
    "scale": [
      {
        "name": "sm",
        "sizeRem": 0.875,
        "lineHeight": 1.5
      },
      {
        "name": "base",
        "sizeRem": 1,
        "lineHeight": 1.6
      },
      {
        "name": "lg",
        "sizeRem": 1.25,
        "lineHeight": 1.4
      },
      {
        "name": "xl",
        "sizeRem": 1.75,
        "lineHeight": 1.25
      },
      {
        "name": "2xl",
        "sizeRem": 2.25,
        "lineHeight": 1.15
      },
      {
        "name": "display",
        "sizeRem": 3.5,
        "lineHeight": 1.05,
        "letterSpacingEm": -0.02
      }
    ]
  },
  "brandGradient": {
    "brand": {
      "$type": "gradient",
      "$value": [
        {
          "color": {
            "colorSpace": "srgb",
            "components": [
              0.247,
              0,
              0.043
            ],
            "hex": "#3f000b"
          },
          "position": 0
        },
        {
          "color": {
            "colorSpace": "srgb",
            "components": [
              0,
              0.208,
              0.58
            ],
            "hex": "#003594"
          },
          "position": 1
        }
      ],
      "$extensions": {
        "com.brandsweets": {
          "kind": "linear",
          "css": "linear-gradient(135deg in oklab, #3f000b 0%, #003594 100%)",
          "interpolation": "oklab",
          "angle": 135,
          "name": "brand",
          "contrast": {
            "white": {
              "ratio": 10.842,
              "at": 1,
              "passesAA": true,
              "passesAALarge": true
            },
            "black": {
              "ratio": 1.216,
              "at": 0,
              "passesAA": false,
              "passesAALarge": false
            },
            "suggestedInk": "#ffffff"
          }
        }
      },
      "$description": "The canonical brand gradient (--brand-gradient)."
    },
    "hero": {
      "$type": "gradient",
      "$value": [
        {
          "color": {
            "colorSpace": "srgb",
            "components": [
              0.169,
              0.09,
              0.094
            ],
            "hex": "#2b1718"
          },
          "position": 0
        },
        {
          "color": {
            "colorSpace": "srgb",
            "components": [
              0.18,
              0.251,
              0.369
            ],
            "hex": "#2e405e"
          },
          "position": 1
        }
      ],
      "$extensions": {
        "com.brandsweets": {
          "kind": "linear",
          "css": "linear-gradient(135deg in oklab, #2b1718 0%, #2e405e 100%)",
          "interpolation": "oklab",
          "angle": 135,
          "name": "hero",
          "ink": "#ffffff",
          "contrast": {
            "white": {
              "ratio": 10.442,
              "at": 1,
              "passesAA": true,
              "passesAALarge": true
            },
            "black": {
              "ratio": 1.238,
              "at": 0,
              "passesAA": false,
              "passesAALarge": false
            },
            "suggestedInk": "#ffffff"
          }
        }
      },
      "$description": "Low-chroma hero background with a text-safe ink (--brand-gradient-hero)."
    },
    "button": {
      "$type": "gradient",
      "$value": [
        {
          "color": {
            "colorSpace": "srgb",
            "components": [
              0.294,
              0.043,
              0.078
            ],
            "hex": "#4b0b14"
          },
          "position": 0
        },
        {
          "color": {
            "colorSpace": "srgb",
            "components": [
              0.2,
              0,
              0.016
            ],
            "hex": "#330004"
          },
          "position": 1
        }
      ],
      "$extensions": {
        "com.brandsweets": {
          "kind": "linear",
          "css": "linear-gradient(180deg in oklch shorter hue, #4b0b14 0%, #330004 100%)",
          "interpolation": "oklch",
          "hue": "shorter",
          "angle": 180,
          "name": "button",
          "ink": "#ffffff",
          "states": {
            "hover": "linear-gradient(180deg in oklch shorter hue, #54141b 0%, #3c0009 100%)",
            "active": "linear-gradient(180deg in oklch shorter hue, #42020d 0%, #280002 100%)"
          },
          "contrast": {
            "white": {
              "ratio": 15.474,
              "at": 0,
              "passesAA": true,
              "passesAALarge": true
            },
            "black": {
              "ratio": 1.143,
              "at": 0.9841,
              "passesAA": false,
              "passesAALarge": false
            },
            "suggestedInk": "#ffffff"
          }
        }
      },
      "$description": "Button / CTA surface with hover and active states (--brand-gradient-button)."
    }
  }
}