Brand gradient

Gusto gradient

The gradient Gusto's published colour tokens imply, derived by a pure function of the palette: primary → secondary in OKLab (OKLCH shorter hue when the hues are more than 140° apart; a tonal ramp when they are within ΔE 0.15), then a hero background with an ink that passes AA at the worst point along the line, a button surface with hover and active states, and the variant contact sheet. Same inputs, same gradients, forever — which is what makes them citable; the same values are served as --brand-gradient in the brand's brand.css.

#1c1b1a #1e7676 #00535c

Open in the maker Gusto colors →Full brand page →saas

Source: gusto.com
Extracted: 2 September 2026
Version: 2

Gusto

white text · worst 5.37:1 · AA

white 5.37 AAblack 1.22 failsbanding medium

Hero and button

Hero background

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Chroma ×0.35 so it can carry text; ink white (inkFor at the midpoint). Passes AA for that ink at the worst point (5.52:1) without adjusting L.

white 5.52 AAblack 1.22 failsbanding medium

css

linear-gradient(135deg in oklab, #1b1b1b 0%, #566d6d 100%)

tailwind v4

bg-linear-to-br/oklab from-[#1b1b1b] to-[#566d6d]

Button / CTA

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ΔL 0.08 top→bottom in the primary's hue (a lit surface, not a rainbow); hover L +0.03, active L −0.03. White ink passes AA on the surface and both states (worst 13.94:1).

white 15.49 AAblack 1.12 failsbanding high

Get started

hover

active

label ink passes AA on all three

css

linear-gradient(180deg in oklch shorter hue, #252423 0%, #131211 100%)

tailwind v4

bg-linear-to-b/oklch from-[#252423] to-[#131211]

Variants

Tonal ramp

Open in maker →

white 9.13 AAblack 1.00 failsbanding high

css

linear-gradient(135deg in oklch shorter hue, #494847 0%, #1c1b1a 50%, #010000 100%)

tailwind v4

bg-linear-to-br/oklch from-[#494847] via-[#1c1b1a] to-[#010000]

Analogous

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Partner hue from the analogous rule at the source colour's lightness.

white 17.16 AAblack 1.22 failsbanding high

css

linear-gradient(135deg in oklab, #1c1b1a 0%, #1d1b1a 100%)

tailwind v4

bg-linear-to-br/oklab from-[#1c1b1a] to-[#1d1b1a]

Complementary

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Partner hue from the complementary rule at the source colour's lightness. ΔH 163° > 140° — interpolating in oklch (shorter hue) keeps the midpoint saturated.

white 17.14 AAblack 1.21 failsbanding high

css

linear-gradient(135deg in oklch shorter hue, #1c1b1a 0%, #1a1b1d 100%)

tailwind v4

bg-linear-to-br/oklch from-[#1c1b1a] to-[#1a1b1d]

Triadic

Open in maker →

Partner hue from the triadic rule at the source colour's lightness.

white 17.20 AAblack 1.22 failsbanding high

css

linear-gradient(135deg in oklab, #1c1b1a 0%, #1a1b1b 100%)

tailwind v4

bg-linear-to-br/oklab from-[#1c1b1a] to-[#1a1b1b]

Report — brand gradient

white ink: worst 5.37:1 at 100% (AA); black ink: worst 1.22:1 at 0% (fails AA) → use white text.
Banding medium: ~16px bands at 1440px — add grain 32 (≈2% soft-light noise) or shorten the ramp.

Export

The custom properties below are byte-identical to the gradient block in brand.css; the DTCG token is what tokens.json carries.

css custom properties · brand.css

:root {
  /* Brand gradient (derived) */
  /* worst-case contrast: white 5.37:1 AA, black 1.22:1 */
  --brand-gradient: linear-gradient(135deg in oklab, #1c1b1a 0%, #1e7676 100%);
  /* hero — worst-case contrast: white 5.52:1 AA, black 1.22:1; ink passes AA at the worst point */
  --brand-gradient-hero: linear-gradient(135deg in oklab, #1b1b1b 0%, #566d6d 100%);
  --brand-gradient-hero-ink: #ffffff;
  /* button — worst-case contrast: white 15.49:1 AA, black 1.12:1 */
  --brand-gradient-button: linear-gradient(180deg in oklch shorter hue, #252423 0%, #131211 100%);
  --brand-gradient-button-hover: linear-gradient(180deg in oklch shorter hue, #2d2c2b 0%, #1a1918 100%);
  --brand-gradient-button-active: linear-gradient(180deg in oklch shorter hue, #1e1d1c 0%, #0c0c0b 100%);
  --brand-gradient-button-ink: #ffffff;
}

svg · brand gradient

<svg xmlns="http://www.w3.org/2000/svg" width="1440" height="600" viewBox="0 0 1440 600"><defs><linearGradient id="bs-gradient" gradientUnits="userSpaceOnUse" x1="210" y1="-210" x2="1230" y2="810"><stop offset="0%" stop-color="#1c1b1a"/><stop offset="7.14%" stop-color="#1e2120"/><stop offset="14.29%" stop-color="#202726"/><stop offset="21.43%" stop-color="#212d2c"/><stop offset="28.57%" stop-color="#233332"/><stop offset="35.71%" stop-color="#243938"/><stop offset="42.86%" stop-color="#25403f"/><stop offset="50%" stop-color="#254645"/><stop offset="57.14%" stop-color="#254d4c"/><stop offset="64.29%" stop-color="#255353"/><stop offset="71.43%" stop-color="#255a5a"/><stop offset="78.57%" stop-color="#246161"/><stop offset="85.71%" stop-color="#236868"/><stop offset="92.86%" stop-color="#216f6f"/><stop offset="100%" stop-color="#1e7676"/></linearGradient></defs><rect width="1440" height="600" fill="url(#bs-gradient)"/></svg>

dtcg · tokens.json

{
  "gradient": {
    "brand": {
      "$type": "gradient",
      "$value": [
        {
          "color": {
            "colorSpace": "srgb",
            "components": [
              0.11,
              0.106,
              0.102
            ],
            "hex": "#1c1b1a"
          },
          "position": 0
        },
        {
          "color": {
            "colorSpace": "srgb",
            "components": [
              0.118,
              0.463,
              0.463
            ],
            "hex": "#1e7676"
          },
          "position": 1
        }
      ],
      "$extensions": {
        "com.brandsweets": {
          "kind": "linear",
          "css": "linear-gradient(135deg in oklab, #1c1b1a 0%, #1e7676 100%)",
          "interpolation": "oklab",
          "angle": 135,
          "name": "brand",
          "contrast": {
            "white": {
              "ratio": 5.373,
              "at": 1,
              "passesAA": true,
              "passesAALarge": true
            },
            "black": {
              "ratio": 1.221,
              "at": 0,
              "passesAA": false,
              "passesAALarge": false
            },
            "suggestedInk": "#ffffff"
          }
        }
      },
      "$description": "The canonical brand gradient (--brand-gradient)."
    },
    "hero": {
      "$type": "gradient",
      "$value": [
        {
          "color": {
            "colorSpace": "srgb",
            "components": [
              0.106,
              0.106,
              0.106
            ],
            "hex": "#1b1b1b"
          },
          "position": 0
        },
        {
          "color": {
            "colorSpace": "srgb",
            "components": [
              0.337,
              0.427,
              0.427
            ],
            "hex": "#566d6d"
          },
          "position": 1
        }
      ],
      "$extensions": {
        "com.brandsweets": {
          "kind": "linear",
          "css": "linear-gradient(135deg in oklab, #1b1b1b 0%, #566d6d 100%)",
          "interpolation": "oklab",
          "angle": 135,
          "name": "hero",
          "ink": "#ffffff",
          "contrast": {
            "white": {
              "ratio": 5.521,
              "at": 1,
              "passesAA": true,
              "passesAALarge": true
            },
            "black": {
              "ratio": 1.219,
              "at": 0,
              "passesAA": false,
              "passesAALarge": false
            },
            "suggestedInk": "#ffffff"
          }
        }
      },
      "$description": "Low-chroma hero background with a text-safe ink (--brand-gradient-hero)."
    },
    "button": {
      "$type": "gradient",
      "$value": [
        {
          "color": {
            "colorSpace": "srgb",
            "components": [
              0.145,
              0.141,
              0.137
            ],
            "hex": "#252423"
          },
          "position": 0
        },
        {
          "color": {
            "colorSpace": "srgb",
            "components": [
              0.075,
              0.071,
              0.067
            ],
            "hex": "#131211"
          },
          "position": 1
        }
      ],
      "$extensions": {
        "com.brandsweets": {
          "kind": "linear",
          "css": "linear-gradient(180deg in oklch shorter hue, #252423 0%, #131211 100%)",
          "interpolation": "oklch",
          "hue": "shorter",
          "angle": 180,
          "name": "button",
          "ink": "#ffffff",
          "states": {
            "hover": "linear-gradient(180deg in oklch shorter hue, #2d2c2b 0%, #1a1918 100%)",
            "active": "linear-gradient(180deg in oklch shorter hue, #1e1d1c 0%, #0c0c0b 100%)"
          },
          "contrast": {
            "white": {
              "ratio": 15.495,
              "at": 0,
              "passesAA": true,
              "passesAALarge": true
            },
            "black": {
              "ratio": 1.122,
              "at": 0.9841,
              "passesAA": false,
              "passesAALarge": false
            },
            "suggestedInk": "#ffffff"
          }
        }
      },
      "$description": "Button / CTA surface with hover and active states (--brand-gradient-button)."
    }
  }
}

Colours

#1c1b1a #1e7676 #00535c

mcpConnect your agent — Gusto's gradients on demand

live endpoint

Point any MCP client at the shared gradients endpoint and your agent gets the same engine as this page — make_gradient returns CSS with the interpolation space, Tailwind v4, SVG, a PNG URL, a DTCG token and the contrast report in one call; brand_gradients derives the whole contact sheet from a brand or a palette. Read-only, no key. Every gradient is a /gradients/new/… link: open it, refine, paste it back.

endpointhttps://mcp.brandsweets.com/gradients/mcp

claude mcp add --transport http brandsweets-gradients https://mcp.brandsweets.com/gradients/mcp

try this prompt

›brand_gradients for gusto-com — give me the hero CSS and the ink that passes AA, then a version in oklch

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Gusto and its marks belong to their owner. This page uses the name nominatively to describe gradients derived from the brand's published colour values; it does not reproduce logos or other brand assets, and it is not affiliated with or endorsed by Gusto. Owner of this brand? Request a correction or removal → Machine-readable: gradients.md