Brand gradient

dbt Labs gradient

The gradient dbt Labs's published colour tokens imply, derived by a pure function of the palette: primary → secondary in OKLab (OKLCH shorter hue when the hues are more than 140° apart; a tonal ramp when they are within ΔE 0.15), then a hero background with an ink that passes AA at the worst point along the line, a button surface with hover and active states, and the variant contact sheet. Same inputs, same gradients, forever — which is what makes them citable; the same values are served as --brand-gradient in the brand's brand.css.

#fc6304 #1e2939 #3d189a

Open in the maker dbt Labs colors →Full brand page →data

Source: dbt.com
Extracted: 2 September 2026
Version: 3

dbt Labs

white text · worst 3.03:1 · AA large

white 3.03 AA largeblack 1.43 failsbanding medium

Hero and button

Hero background

Open in maker →

Chroma ×0.35 so it can carry text; ink white (inkFor at the midpoint). L shifted −0.12 until the ink passes AA at the worst point (4.59:1).

white 4.59 AAblack 1.11 failsbanding medium

css

linear-gradient(135deg in oklch shorter hue, #9d6953 0%, #0d1116 100%)

tailwind v4

bg-linear-to-br/oklch from-[#9d6953] to-[#0d1116]

Button / CTA

Open in maker →

ΔL 0.08 top→bottom in the primary's hue (a lit surface, not a rainbow); hover L +0.03, active L −0.03. L shifted −0.10 so white ink gets as close as the ±0.1 bound allows to AA on the surface and both states (worst 3.40:1). Ink is below AA (3.40:1 at the worst point) — use it for large text only, or pick a darker/lighter primary for buttons.

white 3.83 AA largeblack 3.96 AA largebanding high

Get started

hover

active

label ink below AA — large text only

css

linear-gradient(180deg in oklch shorter hue, #e64f00 0%, #c53900 100%)

tailwind v4

bg-linear-to-b/oklch from-[#e64f00] to-[#c53900]

Variants

Tonal ramp

Open in maker →

white 1.60 failsblack 3.35 AA largebanding high

css

linear-gradient(135deg in oklch shorter hue, #ffbe9f 0%, #fc6304 50%, #b23200 100%)

tailwind v4

bg-linear-to-br/oklch from-[#ffbe9f] via-[#fc6304] to-[#b23200]

Analogous

Open in maker →

Partner hue from the analogous rule at the source colour's lightness.

white 3.03 AA largeblack 6.81 AAbanding high

css

linear-gradient(135deg in oklab, #fc6304 0%, #ff5576 100%)

tailwind v4

bg-linear-to-br/oklab from-[#fc6304] to-[#ff5576]

Complementary

Open in maker →

Partner hue from the complementary rule at the source colour's lightness. ΔH 180° > 140° — interpolating in oklch (shorter hue) keeps the midpoint saturated.

white 2.54 failsblack 6.92 AAbanding medium

css

linear-gradient(135deg in oklch shorter hue, #fc6304 0%, #05abd3 100%)

tailwind v4

bg-linear-to-br/oklch from-[#fc6304] to-[#05abd3]

Triadic

Open in maker →

Partner hue from the triadic rule at the source colour's lightness.

white 2.61 failsblack 6.93 AAbanding medium

css

linear-gradient(135deg in oklab, #fc6304 0%, #06b67f 100%)

tailwind v4

bg-linear-to-br/oklab from-[#fc6304] to-[#06b67f]

Report — brand gradient

white ink: worst 3.03:1 at 0% (AA-large only); black ink: worst 1.43:1 at 100% (fails AA) → use white text.
Body text fails AA everywhere on this gradient; large text (≥24px / 19px bold) is fine. Add a scrim or lower the chroma for body copy.
Banding medium: ~6px bands at 1440px — add grain 12 (≈1% soft-light noise) or shorten the ramp.

Export

The custom properties below are byte-identical to the gradient block in brand.css; the DTCG token is what tokens.json carries.

css custom properties · brand.css

:root {
  /* Brand gradient (derived) */
  /* worst-case contrast: white 3.03:1 AA-large, black 1.43:1 */
  --brand-gradient: linear-gradient(135deg in oklch shorter hue, #fc6304 0%, #1e2939 100%);
  /* hero — worst-case contrast: white 4.59:1 AA, black 1.11:1; ink passes AA at the worst point */
  --brand-gradient-hero: linear-gradient(135deg in oklch shorter hue, #9d6953 0%, #0d1116 100%);
  --brand-gradient-hero-ink: #ffffff;
  /* button — worst-case contrast: white 3.83:1 AA-large, black 3.96:1 AA-large */
  --brand-gradient-button: linear-gradient(180deg in oklch shorter hue, #e64f00 0%, #c53900 100%);
  --brand-gradient-button-hover: linear-gradient(180deg in oklch shorter hue, #f15900 0%, #d33f00 100%);
  --brand-gradient-button-active: linear-gradient(180deg in oklch shorter hue, #dc4400 0%, #b73400 100%);
  --brand-gradient-button-ink: #ffffff;
  /* button ink: 3.4:1 — below AA */
}

svg · brand gradient

<svg xmlns="http://www.w3.org/2000/svg" width="1440" height="600" viewBox="0 0 1440 600"><defs><linearGradient id="bs-gradient" gradientUnits="userSpaceOnUse" x1="210" y1="-210" x2="1230" y2="810"><stop offset="0%" stop-color="#fc6304"/><stop offset="7.14%" stop-color="#ef583d"/><stop offset="14.29%" stop-color="#e05155"/><stop offset="21.43%" stop-color="#cf4b66"/><stop offset="28.57%" stop-color="#bd4872"/><stop offset="35.71%" stop-color="#aa4679"/><stop offset="42.86%" stop-color="#96447d"/><stop offset="50%" stop-color="#83427e"/><stop offset="57.14%" stop-color="#70417b"/><stop offset="64.29%" stop-color="#5e3e75"/><stop offset="71.43%" stop-color="#4d3b6c"/><stop offset="78.57%" stop-color="#3e3861"/><stop offset="85.71%" stop-color="#303455"/><stop offset="92.86%" stop-color="#262f47"/><stop offset="100%" stop-color="#1e2939"/></linearGradient></defs><rect width="1440" height="600" fill="url(#bs-gradient)"/></svg>

dtcg · tokens.json

{
  "gradient": {
    "brand": {
      "$type": "gradient",
      "$value": [
        {
          "color": {
            "colorSpace": "srgb",
            "components": [
              0.988,
              0.388,
              0.016
            ],
            "hex": "#fc6304"
          },
          "position": 0
        },
        {
          "color": {
            "colorSpace": "srgb",
            "components": [
              0.118,
              0.161,
              0.224
            ],
            "hex": "#1e2939"
          },
          "position": 1
        }
      ],
      "$extensions": {
        "com.brandsweets": {
          "kind": "linear",
          "css": "linear-gradient(135deg in oklch shorter hue, #fc6304 0%, #1e2939 100%)",
          "interpolation": "oklch",
          "hue": "shorter",
          "angle": 135,
          "name": "brand",
          "contrast": {
            "white": {
              "ratio": 3.032,
              "at": 0,
              "passesAA": false,
              "passesAALarge": true
            },
            "black": {
              "ratio": 1.431,
              "at": 1,
              "passesAA": false,
              "passesAALarge": false
            },
            "suggestedInk": "#ffffff"
          }
        }
      },
      "$description": "The canonical brand gradient (--brand-gradient)."
    },
    "hero": {
      "$type": "gradient",
      "$value": [
        {
          "color": {
            "colorSpace": "srgb",
            "components": [
              0.616,
              0.412,
              0.325
            ],
            "hex": "#9d6953"
          },
          "position": 0
        },
        {
          "color": {
            "colorSpace": "srgb",
            "components": [
              0.051,
              0.067,
              0.086
            ],
            "hex": "#0d1116"
          },
          "position": 1
        }
      ],
      "$extensions": {
        "com.brandsweets": {
          "kind": "linear",
          "css": "linear-gradient(135deg in oklch shorter hue, #9d6953 0%, #0d1116 100%)",
          "interpolation": "oklch",
          "hue": "shorter",
          "angle": 135,
          "name": "hero",
          "ink": "#ffffff",
          "contrast": {
            "white": {
              "ratio": 4.586,
              "at": 0,
              "passesAA": true,
              "passesAALarge": true
            },
            "black": {
              "ratio": 1.109,
              "at": 1,
              "passesAA": false,
              "passesAALarge": false
            },
            "suggestedInk": "#ffffff"
          }
        }
      },
      "$description": "Low-chroma hero background with a text-safe ink (--brand-gradient-hero)."
    },
    "button": {
      "$type": "gradient",
      "$value": [
        {
          "color": {
            "colorSpace": "srgb",
            "components": [
              0.902,
              0.31,
              0
            ],
            "hex": "#e64f00"
          },
          "position": 0
        },
        {
          "color": {
            "colorSpace": "srgb",
            "components": [
              0.773,
              0.224,
              0
            ],
            "hex": "#c53900"
          },
          "position": 1
        }
      ],
      "$extensions": {
        "com.brandsweets": {
          "kind": "linear",
          "css": "linear-gradient(180deg in oklch shorter hue, #e64f00 0%, #c53900 100%)",
          "interpolation": "oklch",
          "hue": "shorter",
          "angle": 180,
          "name": "button",
          "ink": "#ffffff",
          "states": {
            "hover": "linear-gradient(180deg in oklch shorter hue, #f15900 0%, #d33f00 100%)",
            "active": "linear-gradient(180deg in oklch shorter hue, #dc4400 0%, #b73400 100%)"
          },
          "contrast": {
            "white": {
              "ratio": 3.83,
              "at": 0,
              "passesAA": false,
              "passesAALarge": true
            },
            "black": {
              "ratio": 3.959,
              "at": 1,
              "passesAA": false,
              "passesAALarge": true
            },
            "suggestedInk": "#000000"
          }
        }
      },
      "$description": "Button / CTA surface with hover and active states (--brand-gradient-button)."
    }
  }
}

Colours

#fc6304 #1e2939 #3d189a

mcpConnect your agent — dbt Labs's gradients on demand

live endpoint

Point any MCP client at the shared gradients endpoint and your agent gets the same engine as this page — make_gradient returns CSS with the interpolation space, Tailwind v4, SVG, a PNG URL, a DTCG token and the contrast report in one call; brand_gradients derives the whole contact sheet from a brand or a palette. Read-only, no key. Every gradient is a /gradients/new/… link: open it, refine, paste it back.

endpointhttps://mcp.brandsweets.com/gradients/mcp

claude mcp add --transport http brandsweets-gradients https://mcp.brandsweets.com/gradients/mcp

try this prompt

›brand_gradients for getdbt-com — give me the hero CSS and the ink that passes AA, then a version in oklch

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

dbt Labs and its marks belong to their owner. This page uses the name nominatively to describe gradients derived from the brand's published colour values; it does not reproduce logos or other brand assets, and it is not affiliated with or endorsed by dbt Labs. Owner of this brand? Request a correction or removal → Machine-readable: gradients.md