Brand gradient

Etsy gradient

The gradient Etsy's published colour tokens imply, derived by a pure function of the palette: primary → secondary in OKLab (OKLCH shorter hue when the hues are more than 140° apart; a tonal ramp when they are within ΔE 0.15), then a hero background with an ink that passes AA at the worst point along the line, a button surface with hover and active states, and the variant contact sheet. Same inputs, same gradients, forever — which is what makes them citable; the same values are served as --brand-gradient in the brand's brand.css.

#f1641e #cf4018 #254ec1

Open in the maker Etsy colors →Full brand page →e-commerce

Source: etsy.com
Extracted: 2 September 2026
Version: 5

Etsy

black text · worst 3.15:1 · AA large

white 1.69 failsblack 3.15 AA largebanding high

Hero and button

Hero background

Open in maker →

Chroma ×0.35 so it can carry text; ink white (inkFor at the midpoint). L shifted −0.28 until the ink passes AA at the worst point (4.58:1).

white 4.58 AAblack 1.12 failsbanding high

css

linear-gradient(135deg in oklch shorter hue, #8a7065 0%, #663522 50%, #2b0404 100%)

tailwind v4

bg-linear-to-br/oklch from-[#8a7065] via-[#663522] to-[#2b0404]

Button / CTA

Open in maker →

ΔL 0.08 top→bottom in the primary's hue (a lit surface, not a rainbow); hover L +0.03, active L −0.03. L shifted −0.10 so white ink gets as close as the ±0.1 bound allows to AA on the surface and both states (worst 3.60:1). Ink is below AA (3.60:1 at the worst point) — use it for large text only, or pick a darker/lighter primary for buttons.

white 4.05 AA largeblack 3.73 AA largebanding high

Get started

hover

active

label ink below AA — large text only

css

linear-gradient(180deg in oklch shorter hue, #dc5000 0%, #bf3500 100%)

tailwind v4

bg-linear-to-b/oklch from-[#dc5000] to-[#bf3500]

Variants

Tonal ramp

Open in maker →

white 1.69 failsblack 3.15 AA largebanding high

css

linear-gradient(135deg in oklch shorter hue, #ffb796 0%, #f1641e 50%, #ac2e00 100%)

tailwind v4

bg-linear-to-br/oklch from-[#ffb796] via-[#f1641e] to-[#ac2e00]

Analogous

Open in maker →

Partner hue from the analogous rule at the source colour's lightness.

white 3.18 AA largeblack 6.43 AAbanding high

css

linear-gradient(135deg in oklab, #f1641e 0%, #fa4f73 100%)

tailwind v4

bg-linear-to-br/oklab from-[#f1641e] to-[#fa4f73]

Complementary

Open in maker →

Partner hue from the complementary rule at the source colour's lightness. ΔH 180° > 140° — interpolating in oklch (shorter hue) keeps the midpoint saturated.

white 2.87 failsblack 6.48 AAbanding medium

css

linear-gradient(135deg in oklch shorter hue, #f1641e 0%, #23a5ca 100%)

tailwind v4

bg-linear-to-br/oklch from-[#f1641e] to-[#23a5ca]

Triadic

Open in maker →

Partner hue from the triadic rule at the source colour's lightness.

white 2.76 failsblack 6.58 AAbanding medium

css

linear-gradient(135deg in oklab, #f1641e 0%, #24b07c 100%)

tailwind v4

bg-linear-to-br/oklab from-[#f1641e] to-[#24b07c]

Report — brand gradient

white ink: worst 1.69:1 at 0% (fails AA); black ink: worst 3.15:1 at 100% (AA-large only) → use black text.
Body text fails AA everywhere on this gradient; large text (≥24px / 19px bold) is fine. Add a scrim or lower the chroma for body copy.
Banding high: ~10px bands at 1440px — add grain 21 (≈2% soft-light noise) or shorten the ramp.

Export

The custom properties below are byte-identical to the gradient block in brand.css; the DTCG token is what tokens.json carries.

css custom properties · brand.css

:root {
  /* Brand gradient (derived) */
  /* worst-case contrast: white 1.69:1, black 3.15:1 AA-large */
  --brand-gradient: linear-gradient(135deg in oklch shorter hue, #ffb796 0%, #f1641e 50%, #ac2e00 100%);
  /* hero — worst-case contrast: white 4.58:1 AA, black 1.12:1; ink passes AA at the worst point */
  --brand-gradient-hero: linear-gradient(135deg in oklch shorter hue, #8a7065 0%, #663522 50%, #2b0404 100%);
  --brand-gradient-hero-ink: #ffffff;
  /* button — worst-case contrast: white 4.05:1 AA-large, black 3.73:1 AA-large */
  --brand-gradient-button: linear-gradient(180deg in oklch shorter hue, #dc5000 0%, #bf3500 100%);
  --brand-gradient-button-hover: linear-gradient(180deg in oklch shorter hue, #e65a0b 0%, #ca3f00 100%);
  --brand-gradient-button-active: linear-gradient(180deg in oklch shorter hue, #d14600 0%, #b13000 100%);
  --brand-gradient-button-ink: #ffffff;
  /* button ink: 3.6:1 — below AA */
}

svg · brand gradient

<svg xmlns="http://www.w3.org/2000/svg" width="1440" height="600" viewBox="0 0 1440 600"><defs><linearGradient id="bs-gradient" gradientUnits="userSpaceOnUse" x1="210" y1="-210" x2="1230" y2="810"><stop offset="0%" stop-color="#ffb796"/><stop offset="3.57%" stop-color="#feb28f"/><stop offset="7.14%" stop-color="#feac87"/><stop offset="10.71%" stop-color="#fda680"/><stop offset="14.29%" stop-color="#fca178"/><stop offset="17.86%" stop-color="#fb9b70"/><stop offset="21.43%" stop-color="#fa9669"/><stop offset="25%" stop-color="#f99061"/><stop offset="28.57%" stop-color="#f88a59"/><stop offset="32.14%" stop-color="#f78451"/><stop offset="35.71%" stop-color="#f67e48"/><stop offset="39.29%" stop-color="#f5783f"/><stop offset="42.86%" stop-color="#f47136"/><stop offset="46.43%" stop-color="#f26b2b"/><stop offset="50%" stop-color="#f1641e"/><stop offset="53.57%" stop-color="#ec601c"/><stop offset="57.14%" stop-color="#e75c1a"/><stop offset="60.71%" stop-color="#e25818"/><stop offset="64.29%" stop-color="#dd5516"/><stop offset="67.86%" stop-color="#d85114"/><stop offset="71.43%" stop-color="#d34d12"/><stop offset="75%" stop-color="#ce4910"/><stop offset="78.57%" stop-color="#c9450e"/><stop offset="82.14%" stop-color="#c4410b"/><stop offset="85.71%" stop-color="#c03e09"/><stop offset="89.29%" stop-color="#bb3a06"/><stop offset="92.86%" stop-color="#b63604"/><stop offset="96.43%" stop-color="#b13202"/><stop offset="100%" stop-color="#ac2e00"/></linearGradient></defs><rect width="1440" height="600" fill="url(#bs-gradient)"/></svg>

dtcg · tokens.json

{
  "gradient": {
    "brand": {
      "$type": "gradient",
      "$value": [
        {
          "color": {
            "colorSpace": "srgb",
            "components": [
              1,
              0.718,
              0.588
            ],
            "hex": "#ffb796"
          },
          "position": 0
        },
        {
          "color": {
            "colorSpace": "srgb",
            "components": [
              0.945,
              0.392,
              0.118
            ],
            "hex": "#f1641e"
          },
          "position": 0.5
        },
        {
          "color": {
            "colorSpace": "srgb",
            "components": [
              0.675,
              0.18,
              0
            ],
            "hex": "#ac2e00"
          },
          "position": 1
        }
      ],
      "$extensions": {
        "com.brandsweets": {
          "kind": "linear",
          "css": "linear-gradient(135deg in oklch shorter hue, #ffb796 0%, #f1641e 50%, #ac2e00 100%)",
          "interpolation": "oklch",
          "hue": "shorter",
          "angle": 135,
          "name": "brand",
          "contrast": {
            "white": {
              "ratio": 1.685,
              "at": 0,
              "passesAA": false,
              "passesAALarge": false
            },
            "black": {
              "ratio": 3.145,
              "at": 1,
              "passesAA": false,
              "passesAALarge": true
            },
            "suggestedInk": "#000000"
          }
        }
      },
      "$description": "The canonical brand gradient (--brand-gradient)."
    },
    "hero": {
      "$type": "gradient",
      "$value": [
        {
          "color": {
            "colorSpace": "srgb",
            "components": [
              0.541,
              0.439,
              0.396
            ],
            "hex": "#8a7065"
          },
          "position": 0
        },
        {
          "color": {
            "colorSpace": "srgb",
            "components": [
              0.4,
              0.208,
              0.133
            ],
            "hex": "#663522"
          },
          "position": 0.5
        },
        {
          "color": {
            "colorSpace": "srgb",
            "components": [
              0.169,
              0.016,
              0.016
            ],
            "hex": "#2b0404"
          },
          "position": 1
        }
      ],
      "$extensions": {
        "com.brandsweets": {
          "kind": "linear",
          "css": "linear-gradient(135deg in oklch shorter hue, #8a7065 0%, #663522 50%, #2b0404 100%)",
          "interpolation": "oklch",
          "hue": "shorter",
          "angle": 135,
          "name": "hero",
          "ink": "#ffffff",
          "contrast": {
            "white": {
              "ratio": 4.579,
              "at": 0,
              "passesAA": true,
              "passesAALarge": true
            },
            "black": {
              "ratio": 1.122,
              "at": 1,
              "passesAA": false,
              "passesAALarge": false
            },
            "suggestedInk": "#ffffff"
          }
        }
      },
      "$description": "Low-chroma hero background with a text-safe ink (--brand-gradient-hero)."
    },
    "button": {
      "$type": "gradient",
      "$value": [
        {
          "color": {
            "colorSpace": "srgb",
            "components": [
              0.863,
              0.314,
              0
            ],
            "hex": "#dc5000"
          },
          "position": 0
        },
        {
          "color": {
            "colorSpace": "srgb",
            "components": [
              0.749,
              0.208,
              0
            ],
            "hex": "#bf3500"
          },
          "position": 1
        }
      ],
      "$extensions": {
        "com.brandsweets": {
          "kind": "linear",
          "css": "linear-gradient(180deg in oklch shorter hue, #dc5000 0%, #bf3500 100%)",
          "interpolation": "oklch",
          "hue": "shorter",
          "angle": 180,
          "name": "button",
          "ink": "#ffffff",
          "states": {
            "hover": "linear-gradient(180deg in oklch shorter hue, #e65a0b 0%, #ca3f00 100%)",
            "active": "linear-gradient(180deg in oklch shorter hue, #d14600 0%, #b13000 100%)"
          },
          "contrast": {
            "white": {
              "ratio": 4.046,
              "at": 0,
              "passesAA": false,
              "passesAALarge": true
            },
            "black": {
              "ratio": 3.725,
              "at": 0.9841,
              "passesAA": false,
              "passesAALarge": true
            },
            "suggestedInk": "#ffffff"
          }
        }
      },
      "$description": "Button / CTA surface with hover and active states (--brand-gradient-button)."
    }
  }
}

Colours

#f1641e #cf4018 #254ec1

mcpConnect your agent — Etsy's gradients on demand

live endpoint

Point any MCP client at the shared gradients endpoint and your agent gets the same engine as this page — make_gradient returns CSS with the interpolation space, Tailwind v4, SVG, a PNG URL, a DTCG token and the contrast report in one call; brand_gradients derives the whole contact sheet from a brand or a palette. Read-only, no key. Every gradient is a /gradients/new/… link: open it, refine, paste it back.

endpointhttps://mcp.brandsweets.com/gradients/mcp

claude mcp add --transport http brandsweets-gradients https://mcp.brandsweets.com/gradients/mcp

try this prompt

›brand_gradients for etsy-com — give me the hero CSS and the ink that passes AA, then a version in oklch

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Etsy and its marks belong to their owner. This page uses the name nominatively to describe gradients derived from the brand's published colour values; it does not reproduce logos or other brand assets, and it is not affiliated with or endorsed by Etsy. Owner of this brand? Request a correction or removal → Machine-readable: gradients.md