Brand gradient

ClickUp gradient

The gradient ClickUp's published colour tokens imply, derived by a pure function of the palette: primary → secondary in OKLab (OKLCH shorter hue when the hues are more than 140° apart; a tonal ramp when they are within ΔE 0.15), then a hero background with an ink that passes AA at the worst point along the line, a button surface with hover and active states, and the variant contact sheet. Same inputs, same gradients, forever — which is what makes them citable; the same values are served as --brand-gradient in the brand's brand.css.

#7612fa #7b68ee

Open in the maker ClickUp colors →Full brand page →

Source: clickup.com
Extracted: 2 September 2026
Version: 5

ClickUp

white text · worst 2.93:1 · fails

white 2.93 failsblack 1.70 failsbanding medium

Hero and button

Hero background

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Chroma ×0.35 so it can carry text; ink white (inkFor at the midpoint). L shifted −0.12 until the ink passes AA at the worst point (4.51:1).

white 4.51 AAblack 1.21 failsbanding high

css

linear-gradient(135deg in oklch shorter hue, #79719c 0%, #453979 50%, #21113a 100%)

tailwind v4

bg-linear-to-br/oklch from-[#79719c] via-[#453979] to-[#21113a]

Button / CTA

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ΔL 0.08 top→bottom in the primary's hue (a lit surface, not a rainbow); hover L +0.03, active L −0.03. White ink passes AA on the surface and both states (worst 4.91:1).

white 5.60 AAblack 2.85 failsbanding high

Get started

hover

active

label ink passes AA on all three

css

linear-gradient(180deg in oklch shorter hue, #812dff 0%, #6c00ec 100%)

tailwind v4

bg-linear-to-b/oklch from-[#812dff] to-[#6c00ec]

Variants

Tonal ramp

Open in maker →

white 2.93 failsblack 1.70 failsbanding medium

css

linear-gradient(135deg in oklch shorter hue, #a282ff 0%, #7612fa 50%, #42009a 100%)

tailwind v4

bg-linear-to-br/oklch from-[#a282ff] via-[#7612fa] to-[#42009a]

Analogous

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Partner hue from the analogous rule at the source colour's lightness.

white 5.78 AAblack 3.24 AA largebanding high

css

linear-gradient(135deg in oklab, #7612fa 0%, #075be4 100%)

tailwind v4

bg-linear-to-br/oklab from-[#7612fa] to-[#075be4]

Complementary

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Partner hue from the complementary rule at the source colour's lightness. ΔH 180° > 140° — interpolating in oklch (shorter hue) keeps the midpoint saturated.

white 5.41 AAblack 3.23 AA largebanding medium

css

linear-gradient(135deg in oklch shorter hue, #7612fa 0%, #6c6e09 100%)

tailwind v4

bg-linear-to-br/oklch from-[#7612fa] to-[#6c6e09]

Triadic

Open in maker →

Partner hue from the triadic rule at the source colour's lightness.

white 5.74 AAblack 3.24 AA largebanding medium

css

linear-gradient(135deg in oklab, #7612fa 0%, #a24e08 100%)

tailwind v4

bg-linear-to-br/oklab from-[#7612fa] to-[#a24e08]

Report — brand gradient

white ink: worst 2.93:1 at 0% (fails AA); black ink: worst 1.70:1 at 100% (fails AA) → use white text.
Neither ink passes AA at the worst point — treat as decorative or add a scrim (rgba(0,0,0,.35) typically lifts white ink past 4:1).
Banding medium: ~8px bands at 1440px — add grain 15 (≈2% soft-light noise) or shorten the ramp.

Export

The custom properties below are byte-identical to the gradient block in brand.css; the DTCG token is what tokens.json carries.

css custom properties · brand.css

:root {
  /* Brand gradient (derived) */
  /* worst-case contrast: white 2.93:1, black 1.70:1 */
  --brand-gradient: linear-gradient(135deg in oklch shorter hue, #a282ff 0%, #7612fa 50%, #42009a 100%);
  /* hero — worst-case contrast: white 4.51:1 AA, black 1.21:1; ink passes AA at the worst point */
  --brand-gradient-hero: linear-gradient(135deg in oklch shorter hue, #79719c 0%, #453979 50%, #21113a 100%);
  --brand-gradient-hero-ink: #ffffff;
  /* button — worst-case contrast: white 5.60:1 AA, black 2.85:1 */
  --brand-gradient-button: linear-gradient(180deg in oklch shorter hue, #812dff 0%, #6c00ec 100%);
  --brand-gradient-button-hover: linear-gradient(180deg in oklch shorter hue, #8743ff 0%, #7305f6 100%);
  --brand-gradient-button-active: linear-gradient(180deg in oklch shorter hue, #791bfe 0%, #6300dd 100%);
  --brand-gradient-button-ink: #ffffff;
}

svg · brand gradient

<svg xmlns="http://www.w3.org/2000/svg" width="1440" height="600" viewBox="0 0 1440 600"><defs><linearGradient id="bs-gradient" gradientUnits="userSpaceOnUse" x1="210" y1="-210" x2="1230" y2="810"><stop offset="0%" stop-color="#a282ff"/><stop offset="3.57%" stop-color="#9f7dff"/><stop offset="7.14%" stop-color="#9b77ff"/><stop offset="10.71%" stop-color="#9871fe"/><stop offset="14.29%" stop-color="#946bfe"/><stop offset="17.86%" stop-color="#9165fe"/><stop offset="21.43%" stop-color="#8e5ffd"/><stop offset="25%" stop-color="#8b59fd"/><stop offset="28.57%" stop-color="#8752fd"/><stop offset="32.14%" stop-color="#844afc"/><stop offset="35.71%" stop-color="#8143fc"/><stop offset="39.29%" stop-color="#7e3afb"/><stop offset="42.86%" stop-color="#7c30fb"/><stop offset="46.43%" stop-color="#7924fb"/><stop offset="50%" stop-color="#7612fa"/><stop offset="53.57%" stop-color="#7211f3"/><stop offset="57.14%" stop-color="#6e0fec"/><stop offset="60.71%" stop-color="#6a0ee5"/><stop offset="64.29%" stop-color="#660cde"/><stop offset="67.86%" stop-color="#630bd7"/><stop offset="71.43%" stop-color="#5f09d0"/><stop offset="75%" stop-color="#5b08c9"/><stop offset="78.57%" stop-color="#5706c2"/><stop offset="82.14%" stop-color="#5405bb"/><stop offset="85.71%" stop-color="#5004b5"/><stop offset="89.29%" stop-color="#4d03ae"/><stop offset="92.86%" stop-color="#4902a7"/><stop offset="96.43%" stop-color="#4501a1"/><stop offset="100%" stop-color="#42009a"/></linearGradient></defs><rect width="1440" height="600" fill="url(#bs-gradient)"/></svg>

dtcg · tokens.json

{
  "gradient": {
    "brand": {
      "$type": "gradient",
      "$value": [
        {
          "color": {
            "colorSpace": "srgb",
            "components": [
              0.635,
              0.51,
              1
            ],
            "hex": "#a282ff"
          },
          "position": 0
        },
        {
          "color": {
            "colorSpace": "srgb",
            "components": [
              0.463,
              0.071,
              0.98
            ],
            "hex": "#7612fa"
          },
          "position": 0.5
        },
        {
          "color": {
            "colorSpace": "srgb",
            "components": [
              0.259,
              0,
              0.604
            ],
            "hex": "#42009a"
          },
          "position": 1
        }
      ],
      "$extensions": {
        "com.brandsweets": {
          "kind": "linear",
          "css": "linear-gradient(135deg in oklch shorter hue, #a282ff 0%, #7612fa 50%, #42009a 100%)",
          "interpolation": "oklch",
          "hue": "shorter",
          "angle": 135,
          "name": "brand",
          "contrast": {
            "white": {
              "ratio": 2.928,
              "at": 0,
              "passesAA": false,
              "passesAALarge": false
            },
            "black": {
              "ratio": 1.698,
              "at": 1,
              "passesAA": false,
              "passesAALarge": false
            },
            "suggestedInk": "#ffffff"
          }
        }
      },
      "$description": "The canonical brand gradient (--brand-gradient)."
    },
    "hero": {
      "$type": "gradient",
      "$value": [
        {
          "color": {
            "colorSpace": "srgb",
            "components": [
              0.475,
              0.443,
              0.612
            ],
            "hex": "#79719c"
          },
          "position": 0
        },
        {
          "color": {
            "colorSpace": "srgb",
            "components": [
              0.271,
              0.224,
              0.475
            ],
            "hex": "#453979"
          },
          "position": 0.5
        },
        {
          "color": {
            "colorSpace": "srgb",
            "components": [
              0.129,
              0.067,
              0.227
            ],
            "hex": "#21113a"
          },
          "position": 1
        }
      ],
      "$extensions": {
        "com.brandsweets": {
          "kind": "linear",
          "css": "linear-gradient(135deg in oklch shorter hue, #79719c 0%, #453979 50%, #21113a 100%)",
          "interpolation": "oklch",
          "hue": "shorter",
          "angle": 135,
          "name": "hero",
          "ink": "#ffffff",
          "contrast": {
            "white": {
              "ratio": 4.511,
              "at": 0,
              "passesAA": true,
              "passesAALarge": true
            },
            "black": {
              "ratio": 1.206,
              "at": 1,
              "passesAA": false,
              "passesAALarge": false
            },
            "suggestedInk": "#ffffff"
          }
        }
      },
      "$description": "Low-chroma hero background with a text-safe ink (--brand-gradient-hero)."
    },
    "button": {
      "$type": "gradient",
      "$value": [
        {
          "color": {
            "colorSpace": "srgb",
            "components": [
              0.506,
              0.176,
              1
            ],
            "hex": "#812dff"
          },
          "position": 0
        },
        {
          "color": {
            "colorSpace": "srgb",
            "components": [
              0.424,
              0,
              0.925
            ],
            "hex": "#6c00ec"
          },
          "position": 1
        }
      ],
      "$extensions": {
        "com.brandsweets": {
          "kind": "linear",
          "css": "linear-gradient(180deg in oklch shorter hue, #812dff 0%, #6c00ec 100%)",
          "interpolation": "oklch",
          "hue": "shorter",
          "angle": 180,
          "name": "button",
          "ink": "#ffffff",
          "states": {
            "hover": "linear-gradient(180deg in oklch shorter hue, #8743ff 0%, #7305f6 100%)",
            "active": "linear-gradient(180deg in oklch shorter hue, #791bfe 0%, #6300dd 100%)"
          },
          "contrast": {
            "white": {
              "ratio": 5.596,
              "at": 0,
              "passesAA": true,
              "passesAALarge": true
            },
            "black": {
              "ratio": 2.849,
              "at": 1,
              "passesAA": false,
              "passesAALarge": false
            },
            "suggestedInk": "#ffffff"
          }
        }
      },
      "$description": "Button / CTA surface with hover and active states (--brand-gradient-button)."
    }
  }
}

Colours

#7612fa #7b68ee

mcpConnect your agent — ClickUp's gradients on demand

live endpoint

Point any MCP client at the shared gradients endpoint and your agent gets the same engine as this page — make_gradient returns CSS with the interpolation space, Tailwind v4, SVG, a PNG URL, a DTCG token and the contrast report in one call; brand_gradients derives the whole contact sheet from a brand or a palette. Read-only, no key. Every gradient is a /gradients/new/… link: open it, refine, paste it back.

endpointhttps://mcp.brandsweets.com/gradients/mcp

claude mcp add --transport http brandsweets-gradients https://mcp.brandsweets.com/gradients/mcp

try this prompt

›brand_gradients for clickup-com — give me the hero CSS and the ink that passes AA, then a version in oklch

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

ClickUp and its marks belong to their owner. This page uses the name nominatively to describe gradients derived from the brand's published colour values; it does not reproduce logos or other brand assets, and it is not affiliated with or endorsed by ClickUp. Owner of this brand? Request a correction or removal → Machine-readable: gradients.md