Brand gradient

Beats gradient

The gradient Beats's published colour tokens imply, derived by a pure function of the palette: primary → secondary in OKLab (OKLCH shorter hue when the hues are more than 140° apart; a tonal ramp when they are within ΔE 0.15), then a hero background with an ink that passes AA at the worst point along the line, a button surface with hover and active states, and the variant contact sheet. Same inputs, same gradients, forever — which is what makes them citable; the same values are served as --brand-gradient in the brand's brand.css.

#161616 #ff6464 #bfc5f7

Open in the maker Beats colors →Full brand page →electronics

Source: beatsbydre.com
Extracted: 2 September 2026
Version: 2

Beats

white text · worst 2.89:1 · fails

white 2.89 failsblack 1.16 failsbanding medium

Hero and button

Hero background

Open in maker →

Chroma ×0.35 so it can carry text; ink white (inkFor at the midpoint). L shifted −0.13 until the ink passes AA at the worst point (4.55:1).

white 4.55 AAblack 1.01 failsbanding medium

css

linear-gradient(135deg in oklab, #010101 0%, #9e6864 100%)

tailwind v4

bg-linear-to-br/oklab from-[#010101] to-[#9e6864]

Button / CTA

Open in maker →

ΔL 0.08 top→bottom in the primary's hue (a lit surface, not a rainbow); hover L +0.03, active L −0.03. White ink passes AA on the surface and both states (worst 15.13:1).

white 16.48 AAblack 1.08 failsbanding high

Get started

hover

active

label ink passes AA on all three

css

linear-gradient(180deg in oklch shorter hue, #1f1f1f 0%, #0d0d0d 100%)

tailwind v4

bg-linear-to-b/oklch from-[#1f1f1f] to-[#0d0d0d]

Variants

Tonal ramp

Open in maker →

white 10.05 AAblack 1.00 failsbanding medium

css

linear-gradient(135deg in oklch shorter hue, #424242 0%, #161616 50%, #000000 100%)

tailwind v4

bg-linear-to-br/oklch from-[#424242] via-[#161616] to-[#000000]

Analogous

Open in maker →

Primary #161616 is achromatic — harmony rotates #ff6464 instead. Partner hue from the analogous rule at the source colour's lightness.

white 2.89 failsblack 7.09 AAbanding high

css

linear-gradient(135deg in oklab, #ff6464 0%, #ff54aa 100%)

tailwind v4

bg-linear-to-br/oklab from-[#ff6464] to-[#ff54aa]

Complementary

Open in maker →

Primary #161616 is achromatic — harmony rotates #ff6464 instead. Partner hue from the complementary rule at the source colour's lightness. ΔH 180° > 140° — interpolating in oklch (shorter hue) keeps the midpoint saturated.

white 2.48 failsblack 7.26 AAbanding medium

css

linear-gradient(135deg in oklch shorter hue, #ff6464 0%, #00b4c0 100%)

tailwind v4

bg-linear-to-br/oklch from-[#ff6464] to-[#00b4c0]

Triadic

Open in maker →

Primary #161616 is achromatic — harmony rotates #ff6464 instead. Partner hue from the triadic rule at the source colour's lightness.

white 2.44 failsblack 7.26 AAbanding medium

css

linear-gradient(135deg in oklab, #ff6464 0%, #00c01d 100%)

tailwind v4

bg-linear-to-br/oklab from-[#ff6464] to-[#00c01d]

Report — brand gradient

white ink: worst 2.89:1 at 100% (fails AA); black ink: worst 1.16:1 at 0% (fails AA) → use white text.
Neither ink passes AA at the worst point — treat as decorative or add a scrim (rgba(0,0,0,.35) typically lifts white ink past 4:1).
Banding medium: ~6px bands at 1440px — add grain 11 (≈1% soft-light noise) or shorten the ramp.

Export

The custom properties below are byte-identical to the gradient block in brand.css; the DTCG token is what tokens.json carries.

css custom properties · brand.css

:root {
  /* Brand gradient (derived) */
  /* worst-case contrast: white 2.89:1, black 1.16:1 */
  --brand-gradient: linear-gradient(135deg in oklab, #161616 0%, #ff6464 100%);
  /* hero — worst-case contrast: white 4.55:1 AA, black 1.01:1; ink passes AA at the worst point */
  --brand-gradient-hero: linear-gradient(135deg in oklab, #010101 0%, #9e6864 100%);
  --brand-gradient-hero-ink: #ffffff;
  /* button — worst-case contrast: white 16.48:1 AA, black 1.08:1 */
  --brand-gradient-button: linear-gradient(180deg in oklch shorter hue, #1f1f1f 0%, #0d0d0d 100%);
  --brand-gradient-button-hover: linear-gradient(180deg in oklch shorter hue, #262626 0%, #141414 100%);
  --brand-gradient-button-active: linear-gradient(180deg in oklch shorter hue, #181818 0%, #070707 100%);
  --brand-gradient-button-ink: #ffffff;
}

svg · brand gradient

<svg xmlns="http://www.w3.org/2000/svg" width="1440" height="600" viewBox="0 0 1440 600"><defs><linearGradient id="bs-gradient" gradientUnits="userSpaceOnUse" x1="210" y1="-210" x2="1230" y2="810"><stop offset="0%" stop-color="#161616"/><stop offset="7.14%" stop-color="#241c1b"/><stop offset="14.29%" stop-color="#332221"/><stop offset="21.43%" stop-color="#422726"/><stop offset="28.57%" stop-color="#522d2b"/><stop offset="35.71%" stop-color="#613331"/><stop offset="42.86%" stop-color="#723836"/><stop offset="50%" stop-color="#823e3c"/><stop offset="57.14%" stop-color="#934341"/><stop offset="64.29%" stop-color="#a44947"/><stop offset="71.43%" stop-color="#b64e4d"/><stop offset="78.57%" stop-color="#c85452"/><stop offset="85.71%" stop-color="#da5958"/><stop offset="92.86%" stop-color="#ec5f5e"/><stop offset="100%" stop-color="#ff6464"/></linearGradient></defs><rect width="1440" height="600" fill="url(#bs-gradient)"/></svg>

dtcg · tokens.json

{
  "gradient": {
    "brand": {
      "$type": "gradient",
      "$value": [
        {
          "color": {
            "colorSpace": "srgb",
            "components": [
              0.086,
              0.086,
              0.086
            ],
            "hex": "#161616"
          },
          "position": 0
        },
        {
          "color": {
            "colorSpace": "srgb",
            "components": [
              1,
              0.392,
              0.392
            ],
            "hex": "#ff6464"
          },
          "position": 1
        }
      ],
      "$extensions": {
        "com.brandsweets": {
          "kind": "linear",
          "css": "linear-gradient(135deg in oklab, #161616 0%, #ff6464 100%)",
          "interpolation": "oklab",
          "angle": 135,
          "name": "brand",
          "contrast": {
            "white": {
              "ratio": 2.893,
              "at": 1,
              "passesAA": false,
              "passesAALarge": false
            },
            "black": {
              "ratio": 1.16,
              "at": 0,
              "passesAA": false,
              "passesAALarge": false
            },
            "suggestedInk": "#ffffff"
          }
        }
      },
      "$description": "The canonical brand gradient (--brand-gradient)."
    },
    "hero": {
      "$type": "gradient",
      "$value": [
        {
          "color": {
            "colorSpace": "srgb",
            "components": [
              0.004,
              0.004,
              0.004
            ],
            "hex": "#010101"
          },
          "position": 0
        },
        {
          "color": {
            "colorSpace": "srgb",
            "components": [
              0.62,
              0.408,
              0.392
            ],
            "hex": "#9e6864"
          },
          "position": 1
        }
      ],
      "$extensions": {
        "com.brandsweets": {
          "kind": "linear",
          "css": "linear-gradient(135deg in oklab, #010101 0%, #9e6864 100%)",
          "interpolation": "oklab",
          "angle": 135,
          "name": "hero",
          "ink": "#ffffff",
          "contrast": {
            "white": {
              "ratio": 4.547,
              "at": 1,
              "passesAA": true,
              "passesAALarge": true
            },
            "black": {
              "ratio": 1.006,
              "at": 0,
              "passesAA": false,
              "passesAALarge": false
            },
            "suggestedInk": "#ffffff"
          }
        }
      },
      "$description": "Low-chroma hero background with a text-safe ink (--brand-gradient-hero)."
    },
    "button": {
      "$type": "gradient",
      "$value": [
        {
          "color": {
            "colorSpace": "srgb",
            "components": [
              0.122,
              0.122,
              0.122
            ],
            "hex": "#1f1f1f"
          },
          "position": 0
        },
        {
          "color": {
            "colorSpace": "srgb",
            "components": [
              0.051,
              0.051,
              0.051
            ],
            "hex": "#0d0d0d"
          },
          "position": 1
        }
      ],
      "$extensions": {
        "com.brandsweets": {
          "kind": "linear",
          "css": "linear-gradient(180deg in oklch shorter hue, #1f1f1f 0%, #0d0d0d 100%)",
          "interpolation": "oklch",
          "hue": "shorter",
          "angle": 180,
          "name": "button",
          "ink": "#ffffff",
          "states": {
            "hover": "linear-gradient(180deg in oklch shorter hue, #262626 0%, #141414 100%)",
            "active": "linear-gradient(180deg in oklch shorter hue, #181818 0%, #070707 100%)"
          },
          "contrast": {
            "white": {
              "ratio": 16.483,
              "at": 0,
              "passesAA": true,
              "passesAALarge": true
            },
            "black": {
              "ratio": 1.08,
              "at": 0.9841,
              "passesAA": false,
              "passesAALarge": false
            },
            "suggestedInk": "#ffffff"
          }
        }
      },
      "$description": "Button / CTA surface with hover and active states (--brand-gradient-button)."
    }
  }
}

Colours

#161616 #ff6464 #bfc5f7

mcpConnect your agent — Beats's gradients on demand

live endpoint

Point any MCP client at the shared gradients endpoint and your agent gets the same engine as this page — make_gradient returns CSS with the interpolation space, Tailwind v4, SVG, a PNG URL, a DTCG token and the contrast report in one call; brand_gradients derives the whole contact sheet from a brand or a palette. Read-only, no key. Every gradient is a /gradients/new/… link: open it, refine, paste it back.

endpointhttps://mcp.brandsweets.com/gradients/mcp

claude mcp add --transport http brandsweets-gradients https://mcp.brandsweets.com/gradients/mcp

try this prompt

›brand_gradients for beatsbydre-com — give me the hero CSS and the ink that passes AA, then a version in oklch

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Beats and its marks belong to their owner. This page uses the name nominatively to describe gradients derived from the brand's published colour values; it does not reproduce logos or other brand assets, and it is not affiliated with or endorsed by Beats. Owner of this brand? Request a correction or removal → Machine-readable: gradients.md