Brand gradient

Affirm gradient

The gradient Affirm's published colour tokens imply, derived by a pure function of the palette: primary → secondary in OKLab (OKLCH shorter hue when the hues are more than 140° apart; a tonal ramp when they are within ΔE 0.15), then a hero background with an ink that passes AA at the worst point along the line, a button surface with hover and active states, and the variant contact sheet. Same inputs, same gradients, forever — which is what makes them citable; the same values are served as --brand-gradient in the brand's brand.css.

#000061 #a8a9fc

Open in the maker Affirm colors →Full brand page →fintech

Source: affirm.com
Extracted: 2 September 2026
Version: 4

Affirm

white text · worst 2.15:1 · fails

white 2.15 failsblack 1.17 failsbanding medium

Hero and button

Hero background

Open in maker →

Chroma ×0.35 so it can carry text; ink white (inkFor at the midpoint). L shifted −0.20 until the ink passes AA at the worst point (4.54:1).

white 4.54 AAblack 1.00 failsbanding medium

css

linear-gradient(135deg in oklab, #000007 0%, #727491 100%)

tailwind v4

bg-linear-to-br/oklab from-[#000007] to-[#727491]

Button / CTA

Open in maker →

ΔL 0.08 top→bottom in the primary's hue (a lit surface, not a rainbow); hover L +0.03, active L −0.03. White ink passes AA on the surface and both states (worst 14.54:1).

white 16.06 AAblack 1.12 failsbanding high

Get started

hover

active

label ink passes AA on all three

css

linear-gradient(180deg in oklch shorter hue, #00126d 0%, #010052 100%)

tailwind v4

bg-linear-to-b/oklch from-[#00126d] to-[#010052]

Variants

Tonal ramp

Open in maker →

white 9.44 AAblack 1.00 failsbanding high

css

linear-gradient(135deg in oklch shorter hue, #1b3f9a 0%, #000061 50%, #00000a 100%)

tailwind v4

bg-linear-to-br/oklch from-[#1b3f9a] via-[#000061] to-[#00000a]

Analogous

Open in maker →

Partner hue from the analogous rule at the source colour's lightness.

white 17.10 AAblack 1.17 failsbanding high

css

linear-gradient(135deg in oklab, #000061 0%, #001e2d 100%)

tailwind v4

bg-linear-to-br/oklab from-[#000061] to-[#001e2d]

Complementary

Open in maker →

Partner hue from the complementary rule at the source colour's lightness. ΔH 180° > 140° — interpolating in oklch (shorter hue) keeps the midpoint saturated.

white 16.47 AAblack 1.17 failsbanding high

css

linear-gradient(135deg in oklch shorter hue, #000061 0%, #251900 100%)

tailwind v4

bg-linear-to-br/oklch from-[#000061] to-[#251900]

Triadic

Open in maker →

Partner hue from the triadic rule at the source colour's lightness.

white 17.44 AAblack 1.17 failsbanding high

css

linear-gradient(135deg in oklab, #000061 0%, #3b0004 100%)

tailwind v4

bg-linear-to-br/oklab from-[#000061] to-[#3b0004]

Report — brand gradient

white ink: worst 2.15:1 at 100% (fails AA); black ink: worst 1.17:1 at 0% (fails AA) → use white text.
Neither ink passes AA at the worst point — treat as decorative or add a scrim (rgba(0,0,0,.35) typically lifts white ink past 4:1).
Banding medium: ~9px bands at 1440px — add grain 17 (≈2% soft-light noise) or shorten the ramp.

Export

The custom properties below are byte-identical to the gradient block in brand.css; the DTCG token is what tokens.json carries.

css custom properties · brand.css

:root {
  /* Brand gradient (derived) */
  /* worst-case contrast: white 2.15:1, black 1.17:1 */
  --brand-gradient: linear-gradient(135deg in oklab, #000061 0%, #a8a9fc 100%);
  /* hero — worst-case contrast: white 4.54:1 AA, black 1.00:1; ink passes AA at the worst point */
  --brand-gradient-hero: linear-gradient(135deg in oklab, #000007 0%, #727491 100%);
  --brand-gradient-hero-ink: #ffffff;
  /* button — worst-case contrast: white 16.06:1 AA, black 1.12:1 */
  --brand-gradient-button: linear-gradient(180deg in oklch shorter hue, #00126d 0%, #010052 100%);
  --brand-gradient-button-hover: linear-gradient(180deg in oklch shorter hue, #021d77 0%, #00005e 100%);
  --brand-gradient-button-active: linear-gradient(180deg in oklch shorter hue, #000464 0%, #010040 100%);
  --brand-gradient-button-ink: #ffffff;
}

svg · brand gradient

<svg xmlns="http://www.w3.org/2000/svg" width="1440" height="600" viewBox="0 0 1440 600"><defs><linearGradient id="bs-gradient" gradientUnits="userSpaceOnUse" x1="210" y1="-210" x2="1230" y2="810"><stop offset="0%" stop-color="#000061"/><stop offset="7.14%" stop-color="#03126c"/><stop offset="14.29%" stop-color="#0c2076"/><stop offset="21.43%" stop-color="#172c81"/><stop offset="28.57%" stop-color="#23378c"/><stop offset="35.71%" stop-color="#2f4397"/><stop offset="42.86%" stop-color="#3c4ea2"/><stop offset="50%" stop-color="#4859ad"/><stop offset="57.14%" stop-color="#5564b8"/><stop offset="64.29%" stop-color="#626fc3"/><stop offset="71.43%" stop-color="#707bce"/><stop offset="78.57%" stop-color="#7e86da"/><stop offset="85.71%" stop-color="#8b92e5"/><stop offset="92.86%" stop-color="#9a9df1"/><stop offset="100%" stop-color="#a8a9fc"/></linearGradient></defs><rect width="1440" height="600" fill="url(#bs-gradient)"/></svg>

dtcg · tokens.json

{
  "gradient": {
    "brand": {
      "$type": "gradient",
      "$value": [
        {
          "color": {
            "colorSpace": "srgb",
            "components": [
              0,
              0,
              0.38
            ],
            "hex": "#000061"
          },
          "position": 0
        },
        {
          "color": {
            "colorSpace": "srgb",
            "components": [
              0.659,
              0.663,
              0.988
            ],
            "hex": "#a8a9fc"
          },
          "position": 1
        }
      ],
      "$extensions": {
        "com.brandsweets": {
          "kind": "linear",
          "css": "linear-gradient(135deg in oklab, #000061 0%, #a8a9fc 100%)",
          "interpolation": "oklab",
          "angle": 135,
          "name": "brand",
          "contrast": {
            "white": {
              "ratio": 2.155,
              "at": 1,
              "passesAA": false,
              "passesAALarge": false
            },
            "black": {
              "ratio": 1.173,
              "at": 0,
              "passesAA": false,
              "passesAALarge": false
            },
            "suggestedInk": "#ffffff"
          }
        }
      },
      "$description": "The canonical brand gradient (--brand-gradient)."
    },
    "hero": {
      "$type": "gradient",
      "$value": [
        {
          "color": {
            "colorSpace": "srgb",
            "components": [
              0,
              0,
              0.027
            ],
            "hex": "#000007"
          },
          "position": 0
        },
        {
          "color": {
            "colorSpace": "srgb",
            "components": [
              0.447,
              0.455,
              0.569
            ],
            "hex": "#727491"
          },
          "position": 1
        }
      ],
      "$extensions": {
        "com.brandsweets": {
          "kind": "linear",
          "css": "linear-gradient(135deg in oklab, #000007 0%, #727491 100%)",
          "interpolation": "oklab",
          "angle": 135,
          "name": "hero",
          "ink": "#ffffff",
          "contrast": {
            "white": {
              "ratio": 4.543,
              "at": 1,
              "passesAA": true,
              "passesAALarge": true
            },
            "black": {
              "ratio": 1.003,
              "at": 0,
              "passesAA": false,
              "passesAALarge": false
            },
            "suggestedInk": "#ffffff"
          }
        }
      },
      "$description": "Low-chroma hero background with a text-safe ink (--brand-gradient-hero)."
    },
    "button": {
      "$type": "gradient",
      "$value": [
        {
          "color": {
            "colorSpace": "srgb",
            "components": [
              0,
              0.071,
              0.427
            ],
            "hex": "#00126d"
          },
          "position": 0
        },
        {
          "color": {
            "colorSpace": "srgb",
            "components": [
              0.004,
              0,
              0.322
            ],
            "hex": "#010052"
          },
          "position": 1
        }
      ],
      "$extensions": {
        "com.brandsweets": {
          "kind": "linear",
          "css": "linear-gradient(180deg in oklch shorter hue, #00126d 0%, #010052 100%)",
          "interpolation": "oklch",
          "hue": "shorter",
          "angle": 180,
          "name": "button",
          "ink": "#ffffff",
          "states": {
            "hover": "linear-gradient(180deg in oklch shorter hue, #021d77 0%, #00005e 100%)",
            "active": "linear-gradient(180deg in oklch shorter hue, #000464 0%, #010040 100%)"
          },
          "contrast": {
            "white": {
              "ratio": 16.063,
              "at": 0,
              "passesAA": true,
              "passesAALarge": true
            },
            "black": {
              "ratio": 1.123,
              "at": 0.9841,
              "passesAA": false,
              "passesAALarge": false
            },
            "suggestedInk": "#ffffff"
          }
        }
      },
      "$description": "Button / CTA surface with hover and active states (--brand-gradient-button)."
    }
  }
}

Colours

#000061 #a8a9fc

mcpConnect your agent — Affirm's gradients on demand

live endpoint

Point any MCP client at the shared gradients endpoint and your agent gets the same engine as this page — make_gradient returns CSS with the interpolation space, Tailwind v4, SVG, a PNG URL, a DTCG token and the contrast report in one call; brand_gradients derives the whole contact sheet from a brand or a palette. Read-only, no key. Every gradient is a /gradients/new/… link: open it, refine, paste it back.

endpointhttps://mcp.brandsweets.com/gradients/mcp

claude mcp add --transport http brandsweets-gradients https://mcp.brandsweets.com/gradients/mcp

try this prompt

›brand_gradients for affirm-com — give me the hero CSS and the ink that passes AA, then a version in oklch

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Affirm and its marks belong to their owner. This page uses the name nominatively to describe gradients derived from the brand's published colour values; it does not reproduce logos or other brand assets, and it is not affiliated with or endorsed by Affirm. Owner of this brand? Request a correction or removal → Machine-readable: gradients.md