Brand color
Zendesk Primary
#70a32argb(112, 163, 42)hsl(85, 59%, 40%)oklch(0.656 0.158 130)Zendesk Primary on this page is the real value, not a screenshot: exact hex, RGB, HSL and OKLCH, ten tints and ten shades, classic harmonies, and WCAG contrast with fixes — plus the 1 public brand that uses it and the palettes it appears in.
Colors that go with Zendesk Primary
Charcoal, Blue and Dodger Blue lead the list. Each partner is a real named colour with the reason it works — a wheel relationship, a neutral that carries it, or a pairing lifted from a palette or brand system that actually shipped — and every pair opens in the palette tool.
Charcoal #36454f
neutralshippedCharcoal is the body-text near-black for Zendesk Primary: its slight blue cast keeps type crisp beside a warm colour where pure #000 looks heavy.
Blue #0000ff
shipped4 real palettes, including Spotify's brand system and Minecraft's brand system put Blue beside Zendesk Primary, as the accent.
Dodger Blue #1e90ff
triadicshippedDodger Blue completes a triad with Zendesk Primary — three hues spaced evenly round the wheel, the classic way to get energy into a palette without a clash.
Royal Blue #4169e1
shippedRoyal Blue is paired with Zendesk Primary in 4 real palettes, including Console Light and Telehealth, as the lead colour.
Taupe #483c32
shippedTaupe is paired with Zendesk Primary in 12 real palettes, including Acer's brand system and Undergrowth, as the text colour against it.
Medium Orchid #ba55d3
complementaryMedium Orchid sits directly opposite Zendesk Primary on the wheel — the strongest contrast one hue can give another, so use it small: a button, a link colour, one highlight.
Medium Purple #9370db
split-complementshippedMedium Purple is a split-complement of Zendesk Primary: nearly opposite, so it still pops against it, without the vibrating edge of a true complement.
Dark Olive Green #556b2f
shippedDark Olive Green shows up next to Zendesk Primary in 3 real palettes, including Undergrowth and Forest Floor, as the supporting colour.
Real palettes that use Zendesk Primary
Tints & shades
Harmonies
Contrast
| Zendesk Primary as text | Ratio | AA | AA large | AAA | Fix |
|---|---|---|---|---|---|
Aaon white | 3.02:1 | fail | pass | fail | |
Aaon black | 6.96:1 | pass | pass | fail |
|
Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with Zendesk Primary as the background.
Brands using this color
Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — direct_palette, edit_direction, check_palette, check_contrast — read-only, no key. Every direction it proposes comes with a /colors/d/… link: open it, lock what you like, paste the link back, and the agent edits rather than re-rolls.
https://mcp.brandsweets.com/colors/mcpclaude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
›analyze #70a32a and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link
/palettes/new/70a32a-afbea2-4e58df-212d1f-f1f0e9?lock=0&style=vibrantWant the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.
Machine-readable: color.md