brandsweets

Brand color

Zendesk Primary

#70a32a
hex#70a32a
rgbrgb(112, 163, 42)
hslhsl(85, 59%, 40%)
oklchoklch(0.656 0.158 130)
From Zendesk brand colorsRelative luminance 0.2981
Open in palette toolCheck contrast

Zendesk Primary on this page is the real value, not a screenshot: exact hex, RGB, HSL and OKLCH, ten tints and ten shades, classic harmonies, and WCAG contrast with fixes — plus the 1 public brand that uses it and the palettes it appears in.

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →
70a32a5c2aa2

#5c2aa2

Analogous

Open in tool →
70a32aa2982a34a22a

#a2982a · #34a22a

Triadic

Open in tool →
70a32a2a70a2a22a70

#2a70a2 · #a22a70

Split-complementary

Open in tool →
70a32a2a34a2982aa2

#2a34a2 · #982aa2

Tetradic

Open in tool →
70a32a2aa2985c2aa2a22a34

#2aa298 · #5c2aa2 · #a22a34

Contrast

Zendesk Primary as textRatioAAAA largeAAAFix
Aaon white
3.02:1failpassfail
  • AA: use #5a8221 as the text (4.52:1)
  • AAA: use #436119 as the text (7.09:1)
  • AA: or shift the background to #2e2e2e (4.5:1)
Aaon black
6.96:1passpassfail
  • AAA: use #73a62b as the text (7.22:1)

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with Zendesk Primary as the background.

Brands using this color

mcpConnect your agent — build around Zendesk Primary
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — generate_palette, check_contrast, analyze_color — read-only, no key. Every palette it proposes comes with a /palettes/new/… link: open it, lock what you like, paste the link back.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

›analyze #70a32a and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/70a32a-afbea2-4e58df-212d1f-f1f0e9?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md