Color

gold

#ffd700
hex#ffd700
rgbrgb(255, 215, 0)
hslhsl(51, 100%, 50%)
oklchoklch(0.887 0.182 95.3)
Relative luminance 0.6986

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#0026ff

#ff5900 · #a6ff00

#00ffd9 · #d900ff

Split-complementary

Open in tool →

#00a6ff · #5900ff

#00ff59 · #0026ff · #ff00a6

Contrast

gold as textRatioAAAA largeAAAFix
Aaon white
1.4:1failfailfail
  • AA: use #8a7500 as the text (4.54:1)
  • AAA: use #665700 as the text (7.17:1)
  • AA: or shift the background to #5e5e5e (4.62:1)
  • AAA: or shift the background to #424242 (7.17:1)
Aaon black
14.97:1passpasspassPasses AAA — no fix needed.

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with gold as the background.

Brands using this color

Fonts for this mood

gold reads as warm, vivid, playful. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around gold
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — generate_palette, check_contrast, analyze_color — read-only, no key. Every palette it proposes comes with a /palettes/new/… link: open it, lock what you like, paste the link back.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #ffd700 and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/ffd700-c4c29c-4eaadf-292d1f-f1ece9?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md