Color

#ff243a

#ff243a
hex#ff243a
rgbrgb(255, 36, 58)
hslhsl(354, 100%, 57%)
oklchoklch(0.641 0.244 23.9)
Closest name: red (#ff0000)Relative luminance 0.2283

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#24ffe9

#ff24a7 · #ff7b24

#3aff24 · #243aff

Split-complementary

Open in tool →

#24ff7b · #24a7ff

#a7ff24 · #24ffe9 · #7b24ff

Contrast

#ff243a as textRatioAAAA largeAAAFix
Aaon white
3.77:1failpassfail
  • AA: use #eb0017 as the text (4.62:1)
  • AAA: use #b30012 as the text (7.18:1)
  • AA: or shift the background to #1c1c1c (4.52:1)
Aaon black
5.57:1passpassfail
  • AAA: use #ff6171 as the text (7.2:1)

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #ff243a as the background.

Brands using this color

No public brand in the corpus uses this exact color yet. Extract a brand to add one.

Fonts for this mood

#ff243a reads as warm, vivid, playful. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #ff243a
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — generate_palette, check_contrast, analyze_color — read-only, no key. Every palette it proposes comes with a /palettes/new/… link: open it, lock what you like, paste the link back.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #ff243a and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/ff243a-c49d9c-62cb8e-2d241f-f1e9ee?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md