Color

#fe434d

#fe434d
hex#fe434d
rgbrgb(254, 67, 77)
hslhsl(357, 99%, 63%)
oklchoklch(0.662 0.222 23.1)
Closest name: Blood Burst (#ff474c)Relative luminance 0.2562

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#43fef5

#fe43aa · #fe9743

#4dfe43 · #434dfe

Split-complementary

Open in tool →

#43fe97 · #43aafe

#aafe43 · #43fef5 · #9743fe

Contrast

#fe434d as textRatioAAAA largeAAAFix
Aaon white
3.43:1failpassfail
  • AA: use #e9010d as the text (4.69:1)
  • AAA: use #b2010a as the text (7.24:1)
  • AA: or shift the background to #242424 (4.53:1)
Aaon black
6.12:1passpassfail
  • AAA: use #fe626a as the text (7.17:1)

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #fe434d as the background.

Brands using this color

No public brand in the corpus uses this exact color yet. Extract a brand to add one.

Fonts for this mood

#fe434d reads as warm, vivid, playful. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #fe434d
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — generate_palette, check_contrast, analyze_color — read-only, no key. Every palette it proposes comes with a /palettes/new/… link: open it, lock what you like, paste the link back.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #fe434d and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/fe434d-c49f9c-62cb93-2d251f-f1e9ed?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md