Color

#fd68da

#fd68da
hex#fd68da
rgbrgb(253, 104, 218)
hslhsl(314, 97%, 70%)
oklchoklch(0.739 0.22 337.8)
Closest name: Illicit Pink (#ff5ccd)Relative luminance 0.3585

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#68fd8b

#d568fd · #fd6890

#dafd68 · #68dafd

Split-complementary

Open in tool →

#90fd68 · #68fdd5

#fdd568 · #68fd8b · #6890fd

Contrast

#fd68da as textRatioAAAA largeAAAFix
Aaon white
2.57:1failfailfail
  • AA: use #d803a6 as the text (4.68:1)
  • AAA: use #a60380 as the text (7.13:1)
  • AA: or shift the background to #383838 (4.56:1)
  • AAA: or shift the background to #141414 (7.17:1)
Aaon black
8.17:1passpasspassPasses AAA — no fix needed.

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #fd68da as the background.

Brands using this color

No public brand in the corpus uses this exact color yet. Extract a brand to add one.

Fonts for this mood

#fd68da reads as warm, vivid, light. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #fd68da
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — generate_palette, check_contrast, analyze_color — read-only, no key. Every palette it proposes comes with a /palettes/new/… link: open it, lock what you like, paste the link back.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #fd68da and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/fd68da-c19fb5-7ccb62-2d1f24-efe9f1?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md