Color

#fd613a

#fd613a
hex#fd613a
rgbrgb(253, 97, 58)
hslhsl(12, 98%, 61%)
oklchoklch(0.689 0.198 35.1)
Closest name: tomato (#ff6347)Relative luminance 0.2974

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#3ad6fd

#fd3a75 · #fdc33a

#3afd61 · #613afd

Split-complementary

Open in tool →

#3afdc3 · #3a75fd

#75fd3a · #3ad6fd · #c33afd

Contrast

#fd613a as textRatioAAAA largeAAAFix
Aaon white
3.02:1failpassfail
  • AA: use #de2e02 as the text (4.67:1)
  • AAA: use #a72302 as the text (7.28:1)
  • AA: or shift the background to #2b2b2b (4.68:1)
Aaon black
6.95:1passpassfail
  • AAA: use #fd653f as the text (7.11:1)

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #fd613a as the background.

Brands using this color

Fonts for this mood

#fd613a reads as warm, vivid, playful. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #fd613a
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — generate_palette, check_contrast, analyze_color — read-only, no key. Every palette it proposes comes with a /palettes/new/… link: open it, lock what you like, paste the link back.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #fd613a and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/fd613a-c4a99c-62cbad-2d281f-f1e9ec?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md