Color

#fd535f

#fd535f
hex#fd535f
rgbrgb(253, 83, 95)
hslhsl(356, 98%, 66%)
oklchoklch(0.679 0.205 20.6)
Closest name: Blood Burst (#ff474c)Relative luminance 0.279

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#53fdf2

#fd53b4 · #fd9d53

#5ffd53 · #535ffd

Split-complementary

Open in tool →

#53fd9d · #53b4fd

#b4fd53 · #53fdf2 · #9d53fd

Contrast

#fd535f as textRatioAAAA largeAAAFix
Aaon white
3.19:1failpassfail
  • AA: use #ed0212 as the text (4.55:1)
  • AAA: use #b1020d as the text (7.28:1)
  • AA: or shift the background to #292929 (4.56:1)
Aaon black
6.58:1passpassfail
  • AAA: use #fd626d as the text (7.14:1)

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #fd535f as the background.

Brands using this color

Fonts for this mood

#fd535f reads as warm, vivid, playful. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #fd535f
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — generate_palette, check_contrast, analyze_color — read-only, no key. Every palette it proposes comes with a /palettes/new/… link: open it, lock what you like, paste the link back.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #fd535f and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/fd535f-c49e9c-62cb91-2d241f-f1e9ee?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md