Color

#fd17bf

#fd17bf
hex#fd17bf
rgbrgb(253, 23, 191)
hslhsl(316, 98%, 54%)
oklchoklch(0.669 0.279 343.6)
Closest name: Brutal Pink (#ff00bb)Relative luminance 0.2526

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#17fd54

#c717fd · #fd174c

#bffd17 · #17bffd

Split-complementary

Open in tool →

#4cfd17 · #17fdc7

#fdc717 · #17fd54 · #174cfd

Contrast

#fd17bf as textRatioAAAA largeAAAFix
Aaon white
3.47:1failpassfail
  • AA: use #de02a4 as the text (4.52:1)
  • AAA: use #a7027b as the text (7.15:1)
  • AA: or shift the background to #212121 (4.64:1)
Aaon black
6.05:1passpassfail
  • AAA: use #fd49cd as the text (7.01:1)

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #fd17bf as the background.

Brands using this color

No public brand in the corpus uses this exact color yet. Extract a brand to add one.

Fonts for this mood

#fd17bf reads as warm, vivid, playful. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #fd17bf
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — generate_palette, check_contrast, analyze_color — read-only, no key. Every palette it proposes comes with a /palettes/new/… link: open it, lock what you like, paste the link back.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #fd17bf and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/fd17bf-c19fb4-79cb62-2d1f23-efe9f1?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md