Color

#f98bc4

#f98bc4
hex#f98bc4
rgbrgb(249, 139, 196)
hslhsl(329, 90%, 76%)
oklchoklch(0.772 0.148 348.8)
Closest name: Bubblegum Beam (#f887c7)Relative luminance 0.4259

Colors that go with #f98bc4

Charcoal, Taupe and Medium Aquamarine lead the list. Each partner is a real named colour with the reason it works — a wheel relationship, a neutral that carries it, or a pairing lifted from a palette or brand system that actually shipped — and every pair opens in the palette tool.

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#8bf9c0

#f78bf9 · #f98b8d

#c4f98b · #8bc4f9

Split-complementary

Open in tool →

#8df98b · #8bf9f7

#f9f78b · #8bf9c0 · #8b8df9

Contrast

#f98bc4 as textRatioAAAA largeAAAFix
Aaon white
2.21:1failfailfail
  • AA: use #e40c7b as the text (4.53:1)
  • AAA: use #aa095c as the text (7.23:1)
  • AA: or shift the background to #424242 (4.55:1)
  • AAA: or shift the background to #242424 (7.04:1)
Aaon black
9.52:1passpasspassPasses AAA — no fix needed.

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #f98bc4 as the background.

Brands using this color

No public brand in the corpus uses this exact color yet. Extract a brand to add one.

Fonts for this mood

#f98bc4 reads as warm, vivid, light. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #f98bc4
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — direct_palette, edit_direction, check_palette, check_contrast — read-only, no key. Every direction it proposes comes with a /colors/d/… link: open it, lock what you like, paste the link back, and the agent edits rather than re-rolls.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #f98bc4 and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/f98bc4-c49cac-62cb62-2d1f21-f1e9f1?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md