Color

#f5403d

#f5403d
hex#f5403d
rgbrgb(245, 64, 61)
hslhsl(1, 90%, 60%)
oklchoklch(0.642 0.218 26.6)
Closest name: Angry Flamingo (#f04e45)Relative luminance 0.2342

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#3df2f5

#f53d96 · #f59c3d

#3df540 · #403df5

Split-complementary

Open in tool →

#3df59c · #3d96f5

#96f53d · #3df2f5 · #9c3df5

Contrast

#f5403d as textRatioAAAA largeAAAFix
Aaon white
3.7:1failpassfail
  • AA: use #e9100c as the text (4.62:1)
  • AAA: use #b30c09 as the text (7.06:1)
  • AA: or shift the background to #1c1c1c (4.61:1)
Aaon black
5.68:1passpassfail
  • AAA: use #f76664 as the text (7.04:1)

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #f5403d as the background.

Brands using this color

Fonts for this mood

#f5403d reads as warm, vivid, playful. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #f5403d
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — generate_palette, check_contrast, analyze_color — read-only, no key. Every palette it proposes comes with a /palettes/new/… link: open it, lock what you like, paste the link back.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #f5403d and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/f5403d-c4a19c-62cb9a-2d261f-f1e9ed?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md