Color

#f538a0

#f538a0
hex#f538a0
rgbrgb(245, 56, 160)
hslhsl(327, 90%, 59%)
oklchoklch(0.66 0.238 352.4)
Closest name: deeppink (#ff1493)Relative luminance 0.2478

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#38f58d

#eb38f5 · #f53842

#a0f538 · #38a0f5

Split-complementary

Open in tool →

#42f538 · #38f5eb

#f5eb38 · #38f58d · #3842f5

Contrast

#f538a0 as textRatioAAAA largeAAAFix
Aaon white
3.53:1failpassfail
  • AA: use #df0c80 as the text (4.66:1)
  • AAA: use #aa0961 as the text (7.19:1)
  • AA: or shift the background to #212121 (4.57:1)
Aaon black
5.96:1passpassfail
  • AAA: use #f65ab0 as the text (7.01:1)

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #f538a0 as the background.

Brands using this color

No public brand in the corpus uses this exact color yet. Extract a brand to add one.

Fonts for this mood

#f538a0 reads as warm, vivid, playful. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #f538a0
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — generate_palette, check_contrast, analyze_color — read-only, no key. Every palette it proposes comes with a /palettes/new/… link: open it, lock what you like, paste the link back.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #f538a0 and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/f538a0-c19fae-66cb62-2d1f21-f1e9f1?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md