Color

#f40679

#f40679
hex#f40679
rgbrgb(244, 6, 121)
hslhsl(331, 95%, 49%)
oklchoklch(0.625 0.25 3)
Closest name: Berry Blast (#ff017f)Relative luminance 0.2074

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#06f481

#f406f0 · #f40a06

#79f406 · #0679f4

Split-complementary

Open in tool →

#06f40a · #06f0f4

#f0f406 · #06f481 · #0a06f4

Contrast

#f40679 as textRatioAAAA largeAAAFix
Aaon white
4.08:1failpassfail
  • AA: use #e50672 as the text (4.56:1)
  • AAA: use #ae0456 as the text (7.12:1)
  • AA: or shift the background to #141414 (4.52:1)
Aaon black
5.15:1passpassfail
  • AAA: use #fb5ba8 as the text (7.16:1)

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #f40679 as the background.

Brands using this color

No public brand in the corpus uses this exact color yet. Extract a brand to add one.

Fonts for this mood

#f40679 reads as warm, vivid, playful. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #f40679
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — generate_palette, check_contrast, analyze_color — read-only, no key. Every palette it proposes comes with a /palettes/new/… link: open it, lock what you like, paste the link back.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #f40679 and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/f40679-c49cab-62cb66-2d1f20-f1e9f1?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md