Color

#f240ae

#f240ae
hex#f240ae
rgbrgb(242, 64, 174)
hslhsl(323, 87%, 60%)
oklchoklch(0.666 0.235 347.5)
Closest name: Burning Raspberry (#ff0599)Relative luminance 0.256

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#40f284

#dd40f2 · #f24055

#aef240 · #40aef2

Split-complementary

Open in tool →

#55f240 · #40f2dd

#f2dd40 · #40f284 · #4055f2

Contrast

#f240ae as textRatioAAAA largeAAAFix
Aaon white
3.43:1failpassfail
  • AA: use #e01090 as the text (4.52:1)
  • AAA: use #a70c6b as the text (7.22:1)
  • AA: or shift the background to #242424 (4.52:1)
Aaon black
6.12:1passpassfail
  • AAA: use #f45dba as the text (7.12:1)

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #f240ae as the background.

Brands using this color

No public brand in the corpus uses this exact color yet. Extract a brand to add one.

Fonts for this mood

#f240ae reads as warm, vivid, playful. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #f240ae
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — generate_palette, check_contrast, analyze_color — read-only, no key. Every palette it proposes comes with a /palettes/new/… link: open it, lock what you like, paste the link back.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #f240ae and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/f240ae-c19fb0-6dcb62-2d1f22-f0e9f1?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md