Color

#f00538

#f00538
hex#f00538
rgbrgb(240, 5, 56)
hslhsl(347, 96%, 48%)
oklchoklch(0.604 0.242 21.9)
Closest name: Barberry (#ee1133)Relative luminance 0.1892

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#05f0bd

#f005ad · #f04705

#38f005 · #0538f0

Split-complementary

Open in tool →

#05f047 · #05adf0

#adf005 · #05f0bd · #4705f0

Contrast

#f00538 as textRatioAAAA largeAAAFix
Aaon white
4.39:1failpassfail
  • AA: use #eb0537 as the text (4.56:1)
  • AAA: use #b4042a as the text (7.02:1)
  • AA: or shift the background to #0a0a0a (4.51:1)
Aaon black
4.78:1passpassfail
  • AAA: use #fc5f81 as the text (7.09:1)

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #f00538 as the background.

Brands using this color

Fonts for this mood

#f00538 reads as warm, vivid, playful. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #f00538
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — generate_palette, check_contrast, analyze_color — read-only, no key. Every palette it proposes comes with a /palettes/new/… link: open it, lock what you like, paste the link back.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #f00538 and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/f00538-c49ca0-62cb82-2d221f-f1e9ef?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md