Color

#ef4d60

#ef4d60
hex#ef4d60
rgbrgb(239, 77, 96)
hslhsl(353, 84%, 62%)
oklchoklch(0.65 0.197 18)
Closest name: Aphrodisiac (#e35a63)Relative luminance 0.245

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#4defdd

#ef4db1 · #ef8b4d

#60ef4d · #4d60ef

Split-complementary

Open in tool →

#4def8b · #4db1ef

#b1ef4d · #4defdd · #8b4def

Contrast

#ef4d60 as textRatioAAAA largeAAAFix
Aaon white
3.56:1failpassfail
  • AA: use #e6142c as the text (4.67:1)
  • AAA: use #b21022 as the text (7.02:1)
  • AA: or shift the background to #212121 (4.52:1)
Aaon black
5.9:1passpassfail
  • AAA: use #f26979 as the text (7.07:1)

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #ef4d60 as the background.

Brands using this color

No public brand in the corpus uses this exact color yet. Extract a brand to add one.

Fonts for this mood

#ef4d60 reads as warm, vivid, playful. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #ef4d60
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — generate_palette, check_contrast, analyze_color — read-only, no key. Every palette it proposes comes with a /palettes/new/… link: open it, lock what you like, paste the link back.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #ef4d60 and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/ef4d60-c49c9c-62cb8c-2d241f-f1e9ee?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md