Color

#ef3e61

#ef3e61
hex#ef3e61
rgbrgb(239, 62, 97)
hslhsl(348, 85%, 59%)
oklchoklch(0.636 0.212 14.7)
Closest name: Bat’s Blood Soup (#ee3366)Relative luminance 0.2266

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#3eefcc

#ef3eba · #ef733e

#61ef3e · #3e61ef

Split-complementary

Open in tool →

#3eef73 · #3ebaef

#baef3e · #3eefcc · #733eef

Contrast

#ef3e61 as textRatioAAAA largeAAAFix
Aaon white
3.8:1failpassfail
  • AA: use #e7133d as the text (4.61:1)
  • AAA: use #af0e2e as the text (7.18:1)
  • AA: or shift the background to #1a1a1a (4.58:1)
Aaon black
5.53:1passpassfail
  • AAA: use #f36884 as the text (7.12:1)

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #ef3e61 as the background.

Brands using this color

No public brand in the corpus uses this exact color yet. Extract a brand to add one.

Fonts for this mood

#ef3e61 reads as warm, vivid, playful. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #ef3e61
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — generate_palette, check_contrast, analyze_color — read-only, no key. Every palette it proposes comes with a /palettes/new/… link: open it, lock what you like, paste the link back.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #ef3e61 and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/ef3e61-c49c9f-62cb83-2d231f-f1e9ef?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md