Color

#ed4040

#ed4040
hex#ed4040
rgbrgb(237, 64, 64)
hslhsl(0, 83%, 59%)
oklchoklch(0.629 0.21 25.6)
Closest name: Blazing (#e94e41)Relative luminance 0.2204

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#40eded

#ed4096 · #ed9640

#40ed40 · #4040ed

Split-complementary

Open in tool →

#40ed96 · #4096ed

#96ed40 · #40eded · #9640ed

Contrast

#ed4040 as textRatioAAAA largeAAAFix
Aaon white
3.88:1failpassfail
  • AA: use #ea1a1a as the text (4.51:1)
  • AAA: use #b11010 as the text (7.12:1)
  • AA: or shift the background to #171717 (4.62:1)
Aaon black
5.41:1passpassfail
  • AAA: use #f16a6a as the text (7.01:1)

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #ed4040 as the background.

Brands using this color

Fonts for this mood

#ed4040 reads as warm, vivid, playful. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #ed4040
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — generate_palette, check_contrast, analyze_color — read-only, no key. Every palette it proposes comes with a /palettes/new/… link: open it, lock what you like, paste the link back.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #ed4040 and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/ed4040-c4a19c-62cb98-2d251f-f1e9ed?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md