Color

#ec324b

#ec324b
hex#ec324b
rgbrgb(236, 50, 75)
hslhsl(352, 83%, 56%)
oklchoklch(0.618 0.219 20)
Closest name: Barberry (#ee1133)Relative luminance 0.2062

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#32ecd3

#ec32a8 · #ec7632

#4bec32 · #324bec

Split-complementary

Open in tool →

#32ec76 · #32a8ec

#a8ec32 · #32ecd3 · #7632ec

Contrast

#ec324b as textRatioAAAA largeAAAFix
Aaon white
4.1:1failpassfail
  • AA: use #e91632 as the text (4.54:1)
  • AAA: use #b11026 as the text (7.07:1)
  • AA: or shift the background to #121212 (4.57:1)
Aaon black
5.12:1passpassfail
  • AAA: use #f16a7c as the text (7.09:1)

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #ec324b as the background.

Brands using this color

No public brand in the corpus uses this exact color yet. Extract a brand to add one.

Palettes built around it

Fonts for this mood

#ec324b reads as warm, vivid, playful. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #ec324b
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — generate_palette, check_contrast, analyze_color — read-only, no key. Every palette it proposes comes with a /palettes/new/… link: open it, lock what you like, paste the link back.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #ec324b and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/ec324b-c49c9d-62cb8a-2d231f-f1e9ee?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md