Color
#e7938d
#e7938drgb(231, 147, 141)hsl(4, 65%, 73%)oklch(0.747 0.103 24.3)Colors that go with #e7938d
Charcoal, Dark Turquoise and Cadet Blue lead the list. Each partner is a real named colour with the reason it works — a wheel relationship, a neutral that carries it, or a pairing lifted from a palette or brand system that actually shipped — and every pair opens in the palette tool.
Charcoal #36454f
neutralshippedCharcoal is the body-text near-black for #e7938d: its slight blue cast keeps type crisp beside a warm colour where pure #000 looks heavy.
Dark Turquoise #00ced1
complementaryshippedDark Turquoise sits directly opposite #e7938d on the wheel — the strongest contrast one hue can give another, so use it small: a button, a link colour, one highlight.
Cadet Blue #5f9ea0
shippedDesigners have shipped Cadet Blue with #e7938d: 5 real palettes, including Alpine and Paper & Pine, as the supporting colour.
Champagne #f7e7ce
shipped6 real palettes, including Bramble and Forest Floor put Champagne beside #e7938d, as that palette's text colour.
Copper #b87333
shippedDesigners have shipped Copper with #e7938d: 5 real palettes, including Bramble and Bakery, as the supporting colour.
Crimson #dc143c
shippedCrimson is paired with #e7938d in 5 real palettes, including Casper Sleep's brand system and Target : Expect More. Pay Less.'s brand system, as the lead colour.
Denim #1560bd
shippedDesigners have shipped Denim with #e7938d: 4 real palettes, including Target : Expect More. Pay Less.'s brand system and Guinness's brand system, as the accent.
Dodger Blue #1e90ff
shippedDesigners have shipped Dodger Blue with #e7938d: 4 real palettes, including Spline's brand system and Liquid Death's brand system, as the lead colour.
Real palettes that use #e7938d
Tints & shades
Harmonies
Contrast
| #e7938d as text | Ratio | AA | AA large | AAA | Fix |
|---|---|---|---|---|---|
Aaon white | 2.34:1 | fail | fail | fail | |
Aaon black | 8.96:1 | pass | pass | pass | Passes AAA — no fix needed. |
Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #e7938d as the background.
Brands using this color
No public brand in the corpus uses this exact color yet. Extract a brand to add one.
Fonts for this mood
#e7938d reads as warm, vivid, light. The font library is tagged with the same vocabulary:
Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — direct_palette, edit_direction, check_palette, check_contrast — read-only, no key. Every direction it proposes comes with a /colors/d/… link: open it, lock what you like, paste the link back, and the agent edits rather than re-rolls.
https://mcp.brandsweets.com/colors/mcpclaude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
›analyze #e7938d and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link
/palettes/new/e7938d-c4a39c-62cb9f-2d261f-f1e9ed?lock=0&style=vibrantWant the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.
Machine-readable: color.md