Color

#e7233d

#e7233d
hex#e7233d
rgbrgb(231, 35, 61)
hslhsl(352, 80%, 52%)
oklchoklch(0.598 0.224 21.9)
Closest name: Barberry (#ee1133)Relative luminance 0.1853

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#23e7cc

#e7239f · #e76a23

#3de723 · #233de7

Split-complementary

Open in tool →

#23e76a · #239fe7

#9fe723 · #23e7cc · #6a23e7

Contrast

#e7233d as textRatioAAAA largeAAAFix
Aaon white
4.46:1failpassfail
  • AA: use #e61e39 as the text (4.56:1)
  • AAA: use #ae1328 as the text (7.18:1)
  • AA: or shift the background to #050505 (4.57:1)
Aaon black
4.71:1passpassfail
  • AAA: use #ef6c7e as the text (7.12:1)

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #e7233d as the background.

Brands using this color

No public brand in the corpus uses this exact color yet. Extract a brand to add one.

Fonts for this mood

#e7233d reads as warm, vivid, playful. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #e7233d
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — generate_palette, check_contrast, analyze_color — read-only, no key. Every palette it proposes comes with a /palettes/new/… link: open it, lock what you like, paste the link back.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #e7233d and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/e7233d-c49c9d-62cb8a-2d231f-f1e9ee?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md